How to make continuous efforts in Local Pavilions

The popularity of local pavilions is inseparable from the joint efforts of local governments, e-commerce platforms, agricultural producers and operators, investors and other multiple subjects. The local pavilion broke the situation that the local agricultural products e-commerce platform fought alone for many years, made the local platform and the e-commerce platform borrow from each other, and provided the mechanism possibility for the sharing and co-construction of the local platform and the large platform. Relying on the trading popularity of the market-oriented third-party e-commerce platform, diverting the flow of buyers will help to overcome the buyer's shortcomings that have restricted the realization of transactions for a long time on the previous top-down platform, and improve the transaction conversion rate of agricultural products. On the other hand, the local pavilion devotes itself to the pursuit of the best and most characteristic agricultural products, and puts forward higher requirements for the quality and safety of agricultural products, which provides an opportunity for combing regional agricultural resources and brand construction.

With the in-depth development of local pavilions, some problems have emerged. Some large third-party trading platforms have developed into huge platforms that gather a large number of buyers, sellers and traded goods, resulting in an increase in transaction costs. Coupled with the layers of market screening, the local pavilion has become a prohibitive "high threshold" for many agricultural producers and operators. In the future, the giant platform should develop in the direction of precision of the transaction to make the transaction more convenient. According to the territorial dimension, promote the precision of the transaction.

At the beginning of the opening, the trading volume increased significantly, and then the decline in heat has become a dilemma faced by many local pavilions. If the local pavilion wants to successfully guide the flow from the large platform, it can not be sustained only by temporary operation. In addition to relying on continuous hot marketing, to improve the customer flow and transaction conversion rate on the local pavilion, it is more important to cultivate the industrial chain. In order to meet people's pursuit of cultural values, e-commerce marketing should be reflected through real products and services.

The continuous development of local pavilions is inseparable from the drive of innovation. At present, the most important institutional obstacle in the field of agricultural product e-commerce in China is that the government system and the market system fight on their own. Between the government system and the market system, between the local platform and the large platform, between multi-platform and cross-platform friction, between different levels of local pavilions, and between different main bodies of local pavilions, through what mechanism to integrate strength, at present, it is only just breaking the problem, and there is a huge space to explore in the future, which requires a two-pronged approach of market innovation and mechanism innovation, and constantly explore the operating mechanism adapted to different stages of development. Promote the dynamic adjustment of the existing mechanism and keep pace with the times.

According to the local pavilions at different levels at present, the county-level pavilions should be closer to the market resources than the higher-level local pavilions, easier to implement in the industrial chain, and have the convenience of decision-making, coordination, implementation and adjustment in market innovation and mechanism innovation, which will be a good development direction for local libraries in the future.