Observation by reporters of Northeast Asia Expo-- helping to promote the Transformation of Grain and Bean Industry

Miscellaneous grains and beans are the colorful business cards of Jilin agriculture. Jilin miscellaneous grains and beans enjoy a high reputation in the whole country and even in the world, and the demand is also increasing year by year. However, behind the advantages, it is hard to hide the embarrassment of the miscellaneous grain and bean industry: relying on the traditional production and management mode for a long time, there have been a series of problems, such as small planting scale, low degree of industrialization, backward processing and packaging, lack of brand awareness and so on. How to turn resource advantage into economic advantage and turn miscellaneous grains and beans into a large industry? This is the original intention of revitalizing the industry of miscellaneous grains and beans.

The 2015 Annual meeting of China's legume Import and Export Industry ended in Changchun on September 2. During the three-day meeting, more than 200 miscellaneous grain and bean trading enterprises and expert representatives from home and abroad held peak dialogues. they used professional and deep thoughts to gain insight into the new way out and new ideas of the miscellaneous grain and bean industry, so as to feel the pulse for the development of miscellaneous grains and beans.

Jilin Province is the main producing area of miscellaneous grains and beans in China, and Baicheng is the production base of miscellaneous grains and beans in Jilin Province and even the whole country. GE Zhi, vice mayor of Baicheng City, told reporters that in recent years, Baicheng has made great efforts to develop green ecological agriculture, constantly supporting the development of miscellaneous grains and beans industry, and miscellaneous grains and beans have become an important part of Baicheng green ecological agriculture. "however, from the location, output, distribution centers and other advantages of Baicheng, the growth rate of Baicheng miscellaneous grain and bean industry is not very fast."

GE sets up an analysis of the factors restricting development: first, the brand of miscellaneous grains and beans that can represent Baicheng has not yet been built; second, there are many obstacles in financing for the industry of miscellaneous grains and beans; third, there is an urgent need for large enterprises with strong investment ability and can do a good job in miscellaneous grains and beans to settle in Baicheng.

With the help of the platform of the Expo, 68 enterprises representing the leading level of Baicheng miscellaneous grain and beans industry have comprehensively carried out activities to promote and attract investment to countries around the world. "this is not only a platform, but also an opportunity." GE said, "through this annual meeting, we will promote the development of Baicheng's miscellaneous grain and bean industry, speed up the development of Baicheng's foreign trade transformation and upgrading, and create good opportunities for foreign trade enterprises to seek cooperation in deep processing."

During the annual meeting, the intensive processing and distribution of miscellaneous grains and beans in Jilin Province were effectively docked with domestic and foreign traders and end users, and enterprises at home and abroad and Jilin Province set up a long-term trade cooperation platform. Jilin Province's high-quality miscellaneous grains and beans more widely participate in the large circulation of domestic and foreign markets. By displaying the products of miscellaneous grains and beans and publicizing the brand image of Jilin miscellaneous grains and beans, the popularity and influence of Jilin miscellaneous grains and beans were enhanced.

As the organizer of this annual meeting, China Food, Native and Animal Import and Export Chamber of Commerce has a long-term cooperative relationship with Jilin Province. Rong Weidong, vice president of the Chamber of Commerce, said that the annual meeting was chosen to be held in Jilin Province, first of all, relying on the industrial base of grain and beans in Jilin Province, and secondly, Baicheng is a national export transformation base for miscellaneous grains and beans. Under the background of the adjustment of domestic industrial structure, the adjustment of agricultural planting structure, and the transformation and upgrading of the grain and bean industry in Baicheng, this meeting has done matchmaking work for the transformation and upgrading of Baicheng's grain and bean industry. He said: "at present, traders and industry scholars have some understanding of the problems existing in the transformation and upgrading of Baicheng's grain and bean industry. in the next step, the Chamber of Commerce will combine the advantages of international trade with the industrial advantages of Baicheng. We will work with the governments and enterprises of the producing areas to find and discuss the way for the development of the grain and bean industry."

Wuzhong is the head of an enterprise in Jilin Province that mainly deals with the export of mixed beans, and he is excited to hold the beans annual meeting at the same time as the Northeast Asia Expo. During the meeting, he held talks with merchants from Canada and the United States on the pea trading side and reached an intention to cooperate. "the annual meeting of beans held for the first time in Jilin Province will boost the industry of miscellaneous grains and beans in Jilin Province, and will greatly promote the development of the industry of miscellaneous grains and beans in Jilin Province." Wu Zhongzheng said: the East Expo has attracted more businessmen at home and abroad, which brings more development opportunities to the industry, promotes Jilin Province's miscellaneous grains, beans and characteristic agricultural products to a broader market, and broadens the horizons of enterprises.

Brian, a global legume analyst from Canada, can be seen at the annual meeting of China's legume import and export industry in recent years. Jilin's party gave him a more intuitive understanding of the situation of the grain and bean industry in Jilin Province. He revealed that the United Nations declared 2016 the International year of beans. This information will provide a reference for Jilin Province to make better use of legume resources, increase legume production and better implement crop rotation, and will also become a new opportunity for Jilin Province to further integrate into the global legume trade.