Rural e-commerce also needs model innovation.

For e-commerce, rural areas are the last and most resourceful market. In the face of such a booming e-commerce pattern, who can do a good job in the up-and-down combination of rural commodities, who can do a good job in the rural industrial chain, who can take the lead in rural e-commerce.

Rural e-commerce has developed rapidly in the past two years, especially after Alibaba announced the rural strategy in October 2014, the major e-commerce platforms have followed up, showing a very lively situation. In addition to the Romance of the three Kingdoms by Alibaba, JD.com and SUNING, there is also the postal system involved in the field of rural e-commerce, which is moving forward rapidly. at present, it has more than 10, 000 villages in some pilot provinces, and the e-commerce of supply and marketing cooperatives is still ready to start. At present, dozens of local platforms have emerged, and new platforms are being added almost every day, so we can be said to spare no effort in the field of rural e-commerce.

Why is the current situation formed? I think there are the following points: first, the prospect of the rural e-commerce market is indeed very attractive. Alibaba and the commerce department once made a calculation that the national rural e-commerce market was about 180 billion in 2014 and is estimated to reach 460 billion by 2016. Second, judging from the current actual situation, farmers' living standards are improving, and they need to solve some e-commerce problems like urban people, such as convenient payment of telephone charges and water and electricity bills. it can provide some genuine goods that meet the consumption of the rural market; third, the market prospect of upgrading rural consumption is very attractive. The imitating and surfing consumption in cities is coming to an end, but in rural areas it is just beginning. In particular, these white goods, flat-screen televisions and computers that have been popularized in our city are speeding up going to the countryside, which is a common scene seen by all families. There is also the e-commerce market for agricultural products, with a total transaction size of more than 400 billion yuan. At present, the e-commerce penetration rate is only about 2.5%, and the prospect is very attractive.

What are the problems in the process of promotion at present?

First, the current models are relatively simple. After the four major sectors of rural e-commerce announced by Ali, the rural e-commerce business launched by each is basically these four blocks, and there are no other innovations or breakthroughs. Everyone is repeating a model, which is reflected in the fact that the early input is very large, the output of a single point is relatively small, and the profit of the early stage is not very optimistic. It takes a period of time for capital to carry the aftereffect.

Second, at present, among the four major plates, what is keen is that e-commerce goes to the countryside, that is, the downside of products is better, but the uplink of agricultural products is relatively poor. This is because the entire industrial chain and supply chain of agricultural products e-commerce are not yet mature, so this model still needs to be explored.

Third, at present, there is indeed a shortage of talents in the process of e-commerce development, and the current situation of talents who can understand e-commerce and do e-commerce well has not been achieved, so this is also a headache for various e-commerce platforms. it should be said that this situation cannot be changed in the short term.

Therefore, to promote the development of rural e-commerce, we need to further study the reality of rural areas, further innovate the model, make landing measures more feasible, and turn a good market prospect into a realistic good market.