The Ministry of Commerce encourages e-commerce to go to the countryside to help the poor

Yesterday (September 7), Ministry of Commerce spokesman Shen Danyang said at a news conference that the Ministry of Commerce will take ten specific measures to promote rural e-commerce.

A few days ago, 19 departments, including the Ministry of Commerce, issued opinions on speeding up the development of rural e-commerce. Shen Danyang said that the construction of rural e-commerce should attach importance to the construction of a new circulation network of daily consumer goods in rural areas. use modern information technology to promote the transformation and upgrading of traditional production and business entities, innovate business models, and achieve integrated online and offline development. A reporter from the Daily Economic News learned that the Ministry of Commerce will make efforts in three major aspects: cultivating the main body of the rural e-commerce market, strengthening the construction of rural e-commerce infrastructure, and creating a policy environment. We will encourage all kinds of capital, such as e-commerce, logistics, commerce and trade, finance, postal services, and express delivery, to participate in the development of rural e-commerce.

Five priority tasks identified

The reporter combed and found that since 2014, five policies on the construction of rural e-commerce system have been issued in more than a year. In 2014, the Central Committee No. 1 document proposed to "start the information project of rural circulation facilities." in 2015, the Central No. 1 document further made it clear that it would "carry out a comprehensive demonstration of e-commerce into rural areas." at the national "two sessions", Premier Li Keqiang put forward the "Internet +" action plan for the first time in the government work report. On May 4, the State Council issued opinions on vigorously developing e-commerce and speeding up the cultivation of new driving forces for the economy. It is required to study and formulate opinions to promote the development of rural e-commerce, and the division of labor is led by the Ministry of Commerce. Subsequently, 19 departments, including the Ministry of Commerce, jointly formulated the opinions on speeding up the Development of Rural E-commerce (hereinafter referred to as "opinions").

In fact, although rural e-commerce has developed rapidly in recent years, it is still in the initial stage of development on the whole, and there are some problems, such as imperfect market main body development, lagging infrastructure such as logistics and distribution, imperfect development environment and lack of talents.

Zhang Li, deputy director of the e-commerce research department of the Research Institute of the Ministry of Commerce, believes that although the industry calls rural e-commerce a "blue ocean", rural e-commerce accounts for only about 2.5% of the overall sales of agricultural products in the first half of this year, due to high logistics and distribution costs. Rural e-commerce penetration is still low Farmers' acceptance of Internet business model, rural network and other infrastructure construction, as well as logistics and distribution efficiency, product standardization, talent and management experience and other multiple hurdles also restrict the "pace" of e-commerce into rural areas.

In view of the above problems, the opinion plans five key tasks for the development of rural e-commerce: the first is to build a new circulation network of daily consumer goods in rural areas to realize the integrated development of online and offline development; the second is to promote the e-commerce of rural products and cultivate the brands of agricultural products to increase the commercialization rate and the proportion of e-commerce transactions; the third is to develop e-commerce for agricultural means of production; the fourth is to develop rural service industries. Fifth, we should promote poverty alleviation through e-commerce, innovate the working mechanism for poverty alleviation through development, incorporate e-commerce into the poverty alleviation and development work system, enhance the employability of poor people to start businesses through e-commerce, and promote the sales of characteristic agricultural and sideline products and tourism products in poor areas.

Yesterday, when interpreting the opinions, the person in charge of the Market Construction Department of the Ministry of Commerce said that the Ministry of Commerce will take ten measures to promote the cultivation of the main body of the rural e-commerce market, the basic construction of rural e-commerce, and the creation of a policy and service environment. We will encourage all kinds of capital, such as e-commerce, logistics, commerce, finance, postal service and express delivery, to participate in the development of rural e-commerce and cultivate rural e-commerce service enterprises. We will strengthen the construction of rural broadband, highways and other facilities, improve the compensation mechanism for universal telecommunications services, and promote speed-up and fee reduction of broadband networks.

E-commerce is included in the poverty alleviation system

"the most prominent significance of developing e-commerce for agricultural products is to solve the practical problems that the market management information of agricultural products in our country lags behind and the circulation of agricultural products is relatively prominent." Li Guoxiang, a researcher at the Institute of Rural Development of the Chinese Academy of Social Sciences, said, "in order to solve the problems of low efficiency in circulation, high loss, and difficult preservation of products, we should return to the construction of the logistics system."

As one of the important tasks of developing rural e-commerce, e-commerce has been brought into the poverty alleviation system.

It is understood that the development of rural e-commerce in poor areas will strive to enhance the employment ability of poor people to use e-commerce to start businesses, and promote the sales of characteristic agricultural and sideline products and tourism products in poor areas. At present, the "E-commerce Poverty Alleviation Project" led by the Poverty Alleviation Office of the State Council has been implemented.

Statistics show that China has lifted more than 600 million people out of poverty, becoming the first country in the world to halve the number of poor people who have achieved the United Nations Millennium Development goals, but there are still more than 120000 poor villages and more than 70 million poor people. According to the plan, they will all be lifted out of poverty by 2020.

Qu Tianjun, an inspector of the Department of International Cooperation and Social Poverty Alleviation of the Poverty Alleviation Office of the State Council, said a few days ago, "at present, Shandong, Gansu and other places have issued'e-commerce poverty alleviation 'documents, which will be used through' platform + park + training 'and other ways to integrate superior products in poor areas to the market."

According to the list of 200 demonstration counties for the comprehensive demonstration of e-commerce in rural areas announced recently by the Ministry of Finance and the Ministry of Commerce, 2 billion yuan of special funds will be allocated to support rural e-commerce, with emphasis on the construction of a county, township and village logistics and distribution system.

With the promotion of the policy, many places have been explored to help the poor by "e-commerce".

As a national poverty county, Fuping County of Hebei Province is also a member of the "poverty belt around the capital". In 2014, it went online with Taobao characteristics of China Fuping Hall, which is also the first county-level O2O e-commerce experience store in the country. Fuping jujube, miscellaneous grains and other local characteristic agricultural products achieved a breakthrough of 700000 yuan in online sales. According to Fuping experience, e-commerce poverty alleviation needs to lay a rural e-commerce network from county to township, to cooperatives, and then to villages to households.

In Longnan, Gansu Province, nearly 6,000 online stores have been set up in the city, driving the per capita income of the poor people to increase by more than 240 yuan. at the same time, Gansu will also promote the construction of e-commerce in poor counties, cities and particularly poor areas.