Is agriculture a sunrise industry or a sunset industry?

Zhao Yayu: Agriculture is always a sunrise industry

Agriculture is always a sunrise industry, agriculture is a depression, this is a consensus a few years ago. With the continuous entry of capital and talents, there is a thriving construction site scene. In addition to the government's policies such as land circulation and information infrastructure investment, agriculture has become another industry that can be expected. It is also the judgment of many people. Therefore, it is right to enter agriculture. Of course, there are no other reasons for excellent vegetables to enter. I have been working in agriculture for 20 years and have no courage to change.

One mu of farmland, matchmaking trading platform model in other industries proved to be true, believe that one mu of farmland diversion online will have measures. But I think he started wrong. Why can't bulk fresh agricultural products go online at this stage? Why is it either stock or acquaintance? Product characteristics are also determined by the quality and understanding of the operating subject, but this is not the center of our discussion. The situation was like this. What was needed was a solution. I believed that this was also the original intention of Yi Mu Tian, but he reversed the cause and effect.

First ask a few questions, why American cherries shipped to China for half a month without problems, while Yantai cherries shipped to Beijing often have problems? Why is it that there is no problem for vegetables supplied to Hong Kong to arrive in Hong Kong in three days, while Hebei cabbage often has problems in Beijing? Where is the root of agricultural safety? How significant is the detection of transport overtest monitoring to destination results? The average amount of fertilizer used in the land is several times higher than that of foreign countries. If there is a problem with the land, can good products be planted?

To answer the above questions, we all know that there is a problem at the production end. Is it possible for us to help educate one family at a time? Impossible! So what do we do? Both the system and the platform should conform to human nature, especially for farmers.

Where is the nearest profit node from farmers? In the small-scale production market at the village or township level, COFCO rice processing plant controls farmland in the same way. This point is the easiest, most real and most basic information. From this point upstream and downstream extension is felt, real, including origin preservation pre-cooling treatment. One family can't do this, and there's no need.

Two things have struck me recently:

One thing, two days ago went to Zhongguancun maker headquarters, as if into the high school preparation classroom, entrepreneurial young people busy and focused. Participated in several project roadshows, young people's passion and ideas that will always surprise you.

Second, I recently participated in the activities of "Internet Training for Agricultural Cooperatives in Beijing Suburbs" and "Beijing Agriculture Entering Communities" organized by Beijing City Agricultural Committee and Agricultural Bureau. I felt the determination and strength of the government to push forward "introducing the Internet and innovating the circulation of agricultural products in Beijing suburbs", and also felt the desire and expectation of Beijing suburban farms for the Internet.

On the one hand, Zhongguancun young people use "Internet +" thinking to start a business. On the one hand, new farmers are innovating with "+ Internet" thinking; on the other hand, in Zhongguancun, the Internet is already a traditional industry, and without pain point industry support, you are destined to disappear in the Red Sea. On one side, suburban farms are thriving with the introduction of the Internet. Put the two together, a red sea and a blue sea, the drop is surprising, and the opportunity is coveted.

The first round must be that in Zhongguancun, many young people, armed with Internet guns, are searching for various industries, discovering pain points, aiming, shooting, an industry or a link crashing down. This is the real Internet + changing the world. After the first round of Internet shooting in various industries, I believe that various industries will also pick up Internet weapons to strengthen themselves.

I insist that Internet + agriculture, like an eagle catching sheep, is beautiful and tired; agriculture + Internet, like pressing a wheel on a sheep, will fly up.

Agriculture is always a sunrise industry and agriculture is a depression. This was the consensus a few years ago. With the continuous entry of capital and talents, a thriving construction site scene has been presented, depressions have been continuously leveled, and high-rise buildings have been allocated. Coupled with the strong intervention and encouragement of the government, agriculture has become another "real estate industry", opening the golden decade! We farmers should do something!

Chen Guoding: Agriculture is a natural and sustainable "slow" industry

There are too many opportunities for the technical school sitting in the CBD office to look at agriculture. There are too many opportunities to "subvert". There are also too many opportunities for the practical school standing in the field to look at the online merchants. In fact, they are all "this mountain looks at the high mountain". Agriculture is not a "sunrise industry forever". Of course, it is not a sunset industry. Agriculture is a natural and sustainable "slow" industry. The investment of capital and talents in the agricultural field has never stopped. It is just that the plate is too big and the organizational structure festers. With the decline of rural culture and farming civilization, the impact of industrial civilization and the "evil" nature of the dual structure system design, utilitarianism, and so on, capital and talent are then mud cattle into the sea.

In such a hostile environment, farmers and agricultural organizations at the bottom of society can only rely on so-called "acquaintance transactions" rather than fair trade. The Internet trading platform system provides a way and possibility for fair trade. Is it possible for Internet trading platforms (2B) to beat "acquaintance trading"?

I found that in discussing the acre-of-farmland case,"acquaintance trading" was almost taken as an advantage, which reminded me of the British taxi being besieged by coachmen, and the Shanghai rickshaw drivers even setting up a trade union to block the bus tram. History always repeats the story of what happened again and again in different forms-development is carried out under one resistance and obstacle after another. China's agricultural 2B development also has unlimited resistance and obstacles, but these are insignificant, 2B e-commerce platform is an unstoppable trend, one mu of land is only one of the "inch force" to promote the general trend, more "X mu of land" will join in one after another, rolling the Yangtze River east water, surging to the sea will not return, this is the price and necessity of social progress.

Agricultural products 2B platform will certainly have a very amazing development in the next 5-10 years, and even form a new trading pattern of agricultural products. What kind of changes will the development of agricultural products 2B platform bring to the traditional agricultural wholesale industry? Or how does the traditional agricultural wholesale industry embrace and then integrate into this change in the form of transactions? This may not be a simple "+ Internet" or "Internet +". Looking back over the past 36 years, China's commercial format has been iterated very fast, only the business of agricultural products has remained almost unchanged. The main reason for this is that the government "co-ordinates"-- the opening of a wholesale market or a retail market for agricultural products must be subject to government planning. This is a monopoly industry-the continuous development of Internet trading platform is bound to break this monopoly, and breaking the monopoly itself is a kind of change!

If we stand at the social height of industry change and look at one mu of farmland or other 2B platforms, I think we will no longer be optimistic about the so-called "industry characteristics" such as "acquaintance transactions". Nor will we pay attention to who should be the "sacrifice" to promote this change-think of Mao Zedong's poem: dare to call the sun and the moon for a new sky for the sake of sacrifice.