Please drum up and call for the development of animal husbandry

China is a large country of animal husbandry production and consumption, the information report of animal husbandry is not only rich in content, significant, but also has a considerable number of audience groups. However, if you browse many mainstream media, you will find that news reports on the developments of animal husbandry are being marginalized, which reflects that most of the media are gradually ignoring or ignoring the importance of the agricultural industry. The author recently found that the mobile news section of a portal can choose the columns to pay attention to, so I want to pay attention to "animal husbandry", but found that there is no relevant section of animal husbandry or even agriculture at all. Digital, mobile Internet, wine and other massive information columns, there is no place for animal husbandry.

News reporting is not only an attitude, but also a responsibility. At the moment when the star romance and parody hype in the marginal corners of society are infinitely magnified, and when the network media highlights full coverage and all-inclusive social sciences and humanities, animal husbandry, which is related to the country and people's livelihood, should have more attention and report. this not only reflects the objectivity and rationality of news, but also accords with the basic position of the industry. When the economic and industrial information is more focused on mobile phones, e-commerce and stock futures, the vigorous and difficult development of animal husbandry is also worth digging and reporting. It is gratifying that the traditional industry media always stick to the post of propaganda and reporting, listen to the voice, build bridges, and provide strong public opinion support for promoting the modernization of animal husbandry. Many special websites for animal husbandry also insist on timely transmission of information in order to show the appearance of the industry and the living status of employees. In October this year, the Inner Mongolia Agriculture and Animal Husbandry Special Channel jointly established by China Network and Inner Mongolia Agriculture and Animal Husbandry industrialization leading Enterprises Association was officially launched, dedicated to serving the development of Inner Mongolia agriculture and animal husbandry industrialization, promoting the construction of green agricultural and livestock products production and processing output base, and successfully attracting the attention of the public.

This is an era when "pigs can fly on the tuyere". The development of animal husbandry precisely needs the drum and cry of the media, and needs to create a public opinion tuyere of concern and concern, so as to provide a stronger "updraft" for the industry to take off. Under the news ecology where the content is the king and the audience is the king, the media should pay attention to and think about the reporting of basic industries such as animal husbandry. Of course, news reports should consider the most extensive attention, but cultivating and guiding this kind of attention is the value and responsibility of news reports. In fact, readers are all concerned about the safety of meat, milk and eggs, the price fluctuations of animal husbandry products closely related to CPI, the cooperation and competition between the whole industry and foreign giants, and the happiness and bitterness of grass-roots farmers. Therefore, news reports should more truly and deeply reflect the current situation of the development of animal husbandry and show the opportunities and challenges of animal husbandry in our country.

First, we should adhere to omni-directional reports and multi-column reports, so as to give animal husbandry more page space. In terms of content, it needs to involve all aspects, not only pay attention to the overall situation of the production and development of animal husbandry, but also have the individual level of the lives of farmers and herdsmen, and there should be macro-guidance of policies and micro-reports of specific examples and specific analysis. In the section, there should be not only a comment column, but also a news column that highlights its subjectivity, not only the record of the news, but also the use of comments to express opinions and contribute to the policy. At the same time, according to the needs of different audience groups in urban and rural areas, we should launch reports with different emphasis and style in order to achieve the optimization of social and economic benefits.

Second, it is necessary to strengthen the building of the contingent of specialized journalists and go deep into the front line of the industry. Reporters are the disseminators of news propaganda. "those who wade in shallow water get shrimp, those who are quite deep observe fish and turtles, and those who are especially deep watch dragons." The society's attention to the development of animal husbandry needs to be deep, and profound and powerful reporting requires journalists to adhere to the "three closeness" and continuous "transformation", to go deep into reality, to go deep into the masses, and to touch the industry in a down-to-earth manner. really capture and use thoughts and feelings, select the best angle of reporting for the hot spots concerned by readers, and accurately grasp the pulse of the development of animal husbandry industry. In particular, we should take into account the understanding ability of the audience, take into account their psychology and what they like, and closely link the dynamics of information with their personal experience and what they are familiar with. use the examples and expressions they are most familiar with to publicize and report news.

Third, we should use the joint efforts of public opinion to promote the process of animal husbandry industrialization. The news media related to animal husbandry, such as newspapers and periodicals and networks, should play the role of the main position, focus on the big and small, give full play to the important role of animal husbandry as the source of information, pay attention to close cooperation with mainstream newspapers and portals, regularly push important messages, and actively open up new communication channels such as mobile APP, so as to lead public opinion and convey the voice of the industry, so as to make it self-conscious to pay attention to and report the animal husbandry industry as the mainstream media. Become the habit of the broad masses of readers.