Internet brings New opportunities for inclusive Finance in Rural areas

The Internet has penetrated into all aspects of social life, and has become an important platform for social, economic, cultural activities and personal life. Although agriculture and rural development should not be expected to be "smart with one net", with the gradual penetration of the Internet into "agriculture, rural areas and farmers", the Internet era of rural development is coming to us. is changing and leading agricultural production, rural development, farmers' life, "Internet + rural development" will gradually become the blue ocean market of Internet development, and will become a new growth point for the development of Internet industry.

In the process of the development of rural finance in our country, we are faced with a series of problems, such as the shortage of rural financial institutions, the difficulty for farmers to enjoy financial services, the difficulties for farmers to raise funds, the distorted allocation of financial resources, the massive outflow of rural funds, the high cost of financing and services, the difficulty of farmers' loans and the lack of credit information, the high rate of bad debts in rural credit, financial institutions "cover money and cherish loans", and the dislocation of rural financial demand and services. Internet finance's entry into the rural market has made a great contribution to promoting inclusive financial development, increasing the financing coverage of small and micro enterprises, and lowering the threshold for investment and financial management. When the proportion of modernization and informationization of rural areas and agriculture reaches a certain extent, Internet finance can use big data to embed the new rural economy, which will bring great progress for the development of rural finance.

First, the credit system of rural society will be gradually reconstructed, and the rural financial ecology will gradually enter a virtuous circle. Under the condition of Internet development in rural areas, all kinds of business information, information on participation in public affairs, credit information, and so on, of farmers and cooperatives, family farms, small and micro enterprises and other economic entities will be systematically recorded and reflected. Maintaining integrity in all kinds of activities will not only have the opportunity to get more opportunities to participate in market transactions, but also conducive to access to bank financing. Therefore, honesty will gradually become the survival capital of rural society.

Second, with the deepening of the Internet of rural development, all kinds of information needed by financial institutions to evaluate customers when lending will gradually accumulate and enter the so-called big data era. it has changed the situation of insufficient and asymmetric information that formal financial institutions have been facing in rural credit activities, and farmers and cooperatives, family farms, small and micro enterprises will have more opportunities to obtain financial services.

Third, with the advance of the Internet of rural development, various Internet financial models, such as third-party payment, Internet credit, crowdfunding, and online sales of financial products, which are related to rural e-commerce and rural development, will gradually enter the rural field. Rural residents, small and micro enterprises have more choices, which will open a new door for rural residents to invest and finance and small and micro enterprises.

Fourth, in the Internet era, cross-border competition between banks and other financial institutions and Internet enterprises will enhance the coverage of rural Internet finance, and non-cash business can be completed through mobile terminals such as mobile phones. It is not only conducive to reducing the cost of financial services to the rural real economy, but also greatly improving the service efficiency, and can improve the utilization function of mobile phones of rural residents, and can handle financial business independently and self-help anytime, anywhere. Will bring a new experience of financial services.

However, although promoting the development of the Internet in rural areas has brought new opportunities for inclusive finance in rural areas, there are still some difficulties at the present stage, mainly reflected in the fact that most rural residents still lack the necessary understanding of finance. there are even more problems of trust and adaptation to the financial services carried out by mobile interconnection paths. at the same time, Internet infrastructure construction lags behind in some areas, and smartphone penetration still needs to be improved. Promoting the development of the Internet in rural areas, especially the promotion of rural Internet finance, is a gradual process, and its basic logical steps should be as follows: (1) promote the construction of rural mobile Internet infrastructure, and on this basis, give priority to the development of rural mobile Internet finance. (2) inclusive financial education in rural areas is not only conducive to standardizing the behavior of inclusive financial beneficiaries such as farmers, small and micro enterprises, but also realizing the protection of rural financial consumers. it is also conducive to cultivating demand subjects for the Internet of rural finance, (3) promoting the development of rural e-commerce and e-government, and building an ecological circle for the development of mobile Internet finance. (4) on the basis of cultivating agricultural industrial chain, promoting the combination of various links of agricultural industrialization and Internet technology is conducive to the accumulation of information and the formation of big data system.

It should be noted that the development of rural Internet is a trend of the times, and the development of this technical means will certainly promote the development of rural finance in the direction of informationization, standardization, facilitation and universalization. We should take advantage of the situation to actively promote the development of this trend, seek advantages and avoid disadvantages, and let the Internet play a greater role in the development of rural finance.