Corn harvest season manufacturers welcome "big test"

The busy season of "three Autumn" is coming. At present, the most urgent thing is probably the professional corn harvester manufacturers and their distributors, for most corn machine enterprises, it is likely that they will not be able to complete their sales plans this year.

In the Huang-Huai-Hai region and the Central Plains market where two-line and three-line corn harvesters are sold on a large scale, users have no longer seen the phenomenon of buying machines in groups in recent years. Under the pull of the machine purchase subsidy policy, the corn harvester market has gradually approached the bottleneck period after four or five years of rapid development. On the one hand the corn machine is rapidly popularized and the harvest level of corn machine is significantly improved; on the other hand there is a situation of overdrawing market capacity in advance in many areas. However, the market concentration of corn harvester is still low. According to incomplete statistics, the current number of corn harvester production enterprises is still more than 100.

Compared with the nearly saturated wheat, rice harvester and tractor markets, the corn machine market, which still has a huge social demand, is a typical policy market, and farmers are more motivated to buy under the guidance of subsidies. This year, the subsidies for purchasing machines in many provinces are tilted to subsoiling operations and returning straw to the fields, and the funds available for corn machines are obviously less than in previous years.

The bigger worry comes from the influence of the agricultural engine emission standard, which is highly concerned by the whole industry, from "country two" to "country three". As the "national two" products will not be sold after April 1 next year, agricultural machinery enterprises generally have the psychological panic of whether the products equipped with "national second" engines can enjoy subsidies at that time. In addition, on the one hand, the cost of equipping the "national third" engine is nearly 10,000 yuan higher; on the other hand, there are variables in the reliability of the "national third" engine itself and the whole machine, and dealers do not dare to purchase large quantities of goods or sell them on price differences to farmers.

In the situation of little or no subsidy, due to the low total price of the two-line corn machine, users may buy without subsidy out of demand, and the impact on the market is relatively small. Large corn machines, especially products above four lines, will naturally be much more affected, and some farmers who are unsure about applying for subsidies may postpone their purchases until next year.

The author believes that the explosive period of the corn harvester market has passed, and this year will be a year of accelerated reshuffle for corn machine enterprises. Enterprises that simply produce corn harvesters will face a more brutal test, while for large-scale agricultural machinery manufacturers with diversified products, such as Futian Leiwo, Zoomlion, Shandong Shifeng, etc., the overall impact is small. In addition, for companies such as brave machinery that have gained brand status in the northeast large corn harvester market, the market pressure is also much less. This also shows a truth that as long as the product is excellent and becomes a real "expert" in a certain subdivision, it will certainly be able to withstand the test of the market.