The integration and development of rural industry is faced with institutional obstacles.

At present, the integration and development of agricultural products processing industry and rural primary, secondary and tertiary industries is facing an once-in-a-lifetime historical opportunity, but at the same time, it should also be noted that the integration of rural primary and secondary industries in China is still in the primary stage of development, still facing some development bottlenecks and institutional obstacles. It mainly includes:

First, the industrial connection mechanism is not perfect. In the linkage of the primary and secondary industries, the degree of connection between agricultural products processing enterprises and farmers needs to be strengthened, the interest connection mechanism between most enterprises and farmers has not yet been established, the connection between enterprises and agricultural bases is not enough, and the role of driving local farmers to increase income is not obvious. On the other hand, the mechanism of connecting the interests of the three industries and farmers represented by leisure agriculture is even weaker. In some places, enterprises take more industrial profits, and farmers still give priority to the sale of primary agricultural products, so it is difficult to share more of the profits of secondary and tertiary industries, thus affecting farmers' enthusiasm for production and becoming a "bottleneck" restricting the development of leisure agriculture.

Second, there are constraints in the land and financial policy environment. First of all, the rural land management system is not perfect, which limits the main body of business to pursue long-term development goals. On the one hand, due to the impending validity of the contract, the effective period of land transfer is shortened, and the operators are unable to transfer to land for a long time because of the uncertainty of the land policy and the restriction of the provisions. On the other hand, the price formation mechanism of land transfer market is complex and lack of institutional constraints, which leads to the continuous and rapid rise of land rent. Secondly, the financing loan system is inflexible, which restricts the operation and expansion of the main body. Take agricultural products processing enterprises as an example, agricultural production is seasonal, and enterprises' purchase of agricultural products is seasonal accordingly, and they often need to focus on purchasing raw materials for the whole year within one or two months. Financial institutions lack reasonable lending ways to meet the short-term liquidity needs of processing enterprises, which limits the capital turnover capacity of processing enterprises, restricts the exertion of production and management capacity, and its role in promoting the development of integration.

Third, the profit mechanism of agricultural e-commerce is not mature. First, the operating cost of the e-commerce platform is high. The participating platform needs to pay certain management fees, and enterprises need to participate in various forms of gift activities every year, which is in fact a disguised bidding, which increases the cost of operation and management and deters small-scale agricultural enterprises. Second, the management of e-commerce platform is not standard. Bad behaviors such as brushing, ranking and bidding aggravate the vicious competition and make the participating enterprises face higher market risk. Third, the level of trusteeship subject is uneven. Weak industry supervision and mixed trusteeship subjects lead to fraud in trusteeship operation and increase the risk of enterprise operation. Fourth, the strength of self-built websites is weak. Although the self-built website can save the business cost of the enterprise to the maximum, it is lack of professional management team and lack of understanding of Internet knowledge and technology, which leads to high entry threshold and poor operational efficiency. At present, the advertising significance of e-commerce operation for enterprise distribution is generally greater than the actual sales role, online publicity to promote offline traditional channel sales is the only strategic choice for many enterprises at present.

Fourth, the integration and development is highly dependent. First, integrated development is highly dependent on resource endowments. The existence of a certain comparative advantage in the endowment of agricultural resources is the basis of whether rural areas can achieve economic development, while a variety of integration models are only the medium to give full play to their comparative advantages. The rural areas that lack the endowment of characteristic agricultural resources often fail to develop successfully, and fall into the trap of "the rich get richer and the poor get poorer". The key to solving the problem in the integrated development of large agricultural counties is how to make use of the existing comparative advantages and transform them into new industrial advantages conducive to their own development under the institutional framework. Second, it is highly dependent on the support of financial projects. Need to integrate development-driven regions, often economic development lags behind, the degree of dependence on financial support is deep, some areas around policy support has gradually formed adverse selection, such as: a cooperative hanging multiple sets of signs to get financial support. The traditional way of financial support needs to be changed, it is necessary to play down the direct financial support and strengthen the regulation of rule-making. Third, it is highly dependent on regional development planning. On the one hand, the integrated development of diversified economic entities requires the government to build a platform, carry out industrial planning and coordinate; on the other hand, agricultural processing industry clusters and agricultural tourism development often require advance investment in infrastructure such as transportation and communications. there are certain requirements for the level of socialized public services.