Don't let farmers fall victim to "commercial hype"

Black Lycium barbarum, a wild plant on Qinghai grassland. According to media reports, due to the commercial hype of businessmen, the price of black wolfberry has risen from a few hundred yuan per jin a few years ago to a maximum of 10,000 yuan per jin. At the same time, encouraged by the purchase promises of businessmen, unknown local farmers began to grow large quantities of black wolfberry.

However, with the growing hype, the resulting industrial chain crisis has also laid the groundwork, blowing a bigger and bigger bubble has been hanging over the head. High costs, thin profits and fierce competition have forced some profit seekers to retire, while farmers are still enthusiastic. When the output of black wolfberry is getting bigger and bigger, can it still be so valuable? When the hype of businessmen pursues the next goal, can the "promise" of purchasing orders for farmers still be fulfilled? Once the industrial chain is broken, to whom will the black wolfberry planted by farmers be sold? Once the bubble bursts, it will be the farmers who will suffer the most in the end.

In the face of obvious "deviating" market behavior, the relevant departments must give early warning and early intervention, crack down on bad business practices, guide farmers to make scientific judgments, and do not let farmers become victims of commercial speculation.