The main ways to implement Internet +

Since the beginning of this year, following the "Internet +" action plan put forward in the Government work report, a series of relevant policies and measures have been launched one after another. from the "Internet + Action guidance" to the "opinions on vigorously developing Electronic Commerce and speeding up the cultivation of New Economic momentum", from the "guidance on promoting the healthy and Rapid Development of Cross-border E-commerce" to the "Internet + Circulation" Action Plan launched by the Ministry of Commerce All of them put forward new ideas for China's economic development in the future around "Internet +". We need to think deeply about how to better grasp the development trend of "Internet +" and implement the development ideas.

one

"Internet +" is not only the practical application of connected, open, cooperative and shared Internet thinking, but also the integration of product value and user value, and establishes a new consumer-oriented economic concept. it has reshaped a new ecological environment for the development of China's industry, commerce and foreign economy and trade, and produced a qualitative change of cross-border integration. In the future, China's "Internet +" will mainly present five major development trends.

First, "Internet +" will infiltrate into all traditional industries. Its model is not only for traditional enterprises to use Internet technology to transform production processes, but also to produce more new production, circulation and business models that integrate and promote the Internet and traditional industries.

Second, "Internet +" will give birth to O2O omni-channel integration model. Online services will promote fundamental changes in the real economy of offline production, sales and services. Relevant institutions predict that in 2015, the O2O market of China's catering industry will reach 120 billion yuan, and the O2O scale of online education will reach 123.7 billion yuan.

Third, the integrated service industry of "Internet +" will rise. Through the integration of industrial chain, trade chain, supervision chain and data chain, these integrated service enterprises develop in the direction of payment, logistics, credit, product quality insurance and finance on the basis of the original information and transaction services. provide all-round integrated services for the whole process of online transactions.

Fourth, the industrial chain of "Internet +" will be gradually improved. With the coordinated development of platform e-commerce and self-built websites, all kinds of platforms will be further integrated and the service function will be gradually improved, and more manufacturing enterprises will establish the whole industry chain production and marketing mode with the Internet as the carrier.

Fifth, e-commerce will make great progress. E-commerce in China will enter the stage of intensive service and collaborative development of industrial chain, e-commerce enterprises will continue to innovate in business models and technical products, and e-commerce will be greatly improved from scale to quality. E-commerce integrated service system will be gradually established.

two

The rise of "Internet +" to the national strategy means that this new economic form will become a new engine to promote China's economic development, and thus promote the process of reform, opening up and marketization of our country. Of course, as a new and rapidly developing field, the development of "Internet +" is bound to face various contradictions in growth and needs careful support. According to the analysis results of big data model, the effects of "Internet +" on China's business work include:

First, we will promote the process of reform, opening up, and marketization. Implementing the "Internet +" plan, transforming traditional thinking with Internet thinking, and transforming traditional government affairs with e-government can break through the bottleneck of reform and promote the reform of the government management system in an all-round way. Through the innovation of various business models, we can promote the process of marketization, improve the input-output ratio of opening up to the outside world, and maximize the benefits of opening up.

The second is to promote the construction of a modern trade circulation system. "Internet +" has been integrated into all fields of production, circulation, consumption, domestic trade and international trade, from product-oriented to consumer-oriented, changing the traditional business model and circulation model. From online to offline, "Internet +" closely connects producers and consumers, connects domestic production and circulation with overseas production and trade into an integrated chain, and truly realizes the formation of a unified urban and rural market and a unified international and domestic market.

The third is to promote the realization of the "made in China 2025" plan. "Internet +" will drive China to upgrade from the processing and manufacturing at the low end of the industrial chain to the middle and high end of the industrial chain. with the penetration of the industrial Internet into equipment manufacturing, new energy, new materials and other industrial fields, it will also promote the development of China's middle and high-end manufacturing industry. In the next 10 years, the change of the supply chain will reshape the global production and trade pattern. China can upgrade its position in the global supply chain by virtue of the industrial upgrading model of "Internet +" and build a new pattern of production and trade in a manufacturing power in an all-round way.

The fourth is to improve the quality and efficiency of China's services. "Internet +" can promote technological upgrading and enable people to obtain more direct benefits in the fields of people's livelihood, health care, education, transportation, finance, and so on. In addition, by providing full-process services such as overseas promotion, transaction support and online payment, we can reduce service costs and improve the export competitiveness of China's service trade.

three

"Internet +" is a consumer-centered "C-driven B" business model, which deconstructs and reconstructs the traditional mode of production and trade. The implementation of the "Internet +" action plan needs to be carried out step by step according to the characteristics of national and regional economic development, with particular attention to the transformation and upgrading of traditional industries by "Internet +", rather than just the development of the Internet platform economy. Specifically, the business field can start from the following aspects.

First, create a market-oriented development atmosphere and ecological environment. Establish and improve supporting systems such as laws and regulations, support policies, intellectual property protection, and technical standards. Promote e-government in the process of registration, examination and approval, taxation, etc., form the upgrading of government management under "Internet +", and standardize the competition order of "Internet +" innovation and entrepreneurship.

Second, promote the innovative and healthy development of all kinds of "Internet +" models. We will encourage technological innovation and model innovation in various modes, such as the Internet of things, the industrial Internet, the agricultural Internet, Internet finance, and so on. Establish self-regulatory industry standards and rules to standardize the development of the industry. Encourage the absorption and introduction of all kinds of capital and encourage private capital investment. We will promote the establishment of a "Internet +" business park and incubator, and support the manufacturing industry in the development of entrepreneurship and innovation through the use of the Internet platform.

Third, promote "Internet +" to transform the traditional manufacturing industry. Use "Internet +" to promote the transformation and upgrading of traditional industries and develop green manufacturing and intelligent manufacturing. Encourage the transformation of crowdfunding and crowdsourcing models in traditional industries; develop Internet-based personalized customization, crowdsourcing design, cloud manufacturing and other new manufacturing models, and promote the formation of R & D, production and trade methods based on dynamic perception of consumer demand. Encourage the development of information services and collaborative innovation platforms that promote industrial modernization and informationization, such as technological development, consulting and design, and operation and maintenance services.

Fourth, use "Internet +" to create an upgraded version of modern agriculture. We will speed up the construction of Internet infrastructure in rural areas and vigorously develop high-quality, efficient, green and safe agricultural products, new models and new business type based on "Internet + Agriculture". Establish national and regional agricultural big data research and Tencent App Center, and build a network retrospective supervision system for the quality and safety of agricultural products. Popularize the O2O model of "Internet +" rural education and training. We will promote the joint construction of the "Internet +" agricultural standard system with the "Belt and Road Initiative" countries.

Fifth, construct the modern circulation system under the guidance of "Internet +". We will fully implement the "Internet +" circulation action plan, use "Internet +" to promote the reform of the traditional trade circulation system, develop the flow of wisdom, and build a modern circulation system. Establish the operation mechanism of integrated domestic and foreign trade enterprises in line with international rules, promote the construction of business big data, and improve the international operation level of China's trade circulation industry.