Summary of Agricultural Market and Informatization Construction in China

At present, agricultural market and information construction are playing a revolutionary role in the development of agriculture and rural areas. The application of information technology can change the traditional combination of elements to save cost and increase efficiency. The development of information resources can innovate the traditional agricultural management, integrate the traditional agricultural decentralized links, expand the marketing channels of agricultural products, and increase farmers' income. With the wings of information technology, modern agriculture can fly higher and farther.

Big data, Internet of things, Cloud Computing: a New engine for the Construction of Intelligent Agriculture

On September 12, in the auditorium of the Chongqing Academy of Animal Husbandry Sciences, the main heads of agricultural departments from 31 provinces and cities across the country looked intently at the big screen. On the podium, the demonstrators operate their mobile phones, and the big screen shows the scene hundreds of kilometers away: the oxygen pump in the fish pond is turned on automatically, and the health status of cattle and pigs in the farm is also clear at a glance. Wang Junyan, deputy director of the Jilin Provincial Committee of Agriculture, said that since 2013, Jilin has selected some advantageous industries and characteristic industries, such as corn, rice, ginseng, facility vegetables, and so on. the integration and demonstration application of Internet of things technologies such as agricultural situation management, production control and product traceability have been carried out. "the monitoring of agricultural situation, production information management, product traceability and intelligent control of some production links in related industries can be realized through computers, platform big screens and mobile phones."

Qin Ji, director of the Market Information Department of the Jilin Provincial Committee of Agriculture, added that the mobile phone service system for farmland soil testing and formula fertilization, which was successfully developed and tested in Yitong County, has been popularized and applied in 28 counties and cities in the province, and radiated to Liaoning, Inner Mongolia and other neighboring provinces.

On the digital supervision platform of agricultural products in Qiqihar, Heilongjiang Province, through "Internet +" supervision, real-time monitoring of fresh milk production, acquisition, transportation and pre-processing storage is carried out, relying on public Internet and conjugate networking technology. take the mobile phone of the dairy farmer, the milk station, the POS machine, the camera and the transmission scene real-time picture as the operation tool and the information transmission carrier. To achieve electronic milk account statistics and settlement, wirelessly upload pictures to control the operation process of the milk truck, and control the milk collection behavior of the milk station. "through this big data and Internet of things platform, the vast number of dairy farmers have free access to policies and regulations, scientific breeding, epidemic prevention and disease prevention and other information services, and the management department has also improved the administrative efficiency and standardized management level through the development of the dairy industry, digital statistics, and situation analysis." Xing Zhiguang, deputy director of the Heilongjiang Provincial Committee of Agriculture, said.

When Wang Naixi, a big porphyra farmer in Yacheng, Xiapu County, Fujian Province, encounters a problem, the first thing that comes to mind is to go to the Strait Fisheries Network for help. The introduction of aquaculture intelligent monitoring and remote disease diagnosis system can solve the problem of "difficult to see fish disease" of grass-roots aquaculture fishermen at the first time. "We have also issued timely guidance on aquaculture technology, fishery meteorology, and guidance on disaster prevention and reduction, and daily rolling updates on the trading market of aquatic products and Taiwan's fishery information, providing fast, timely and efficient services for aquatic technology promoters and fishery producers and operators." Song Jianhua of Fujian Ocean and Fisheries Department said.

According to the statistics of the Department of Market and Informatization of the Ministry of Agriculture, in 2014, a pilot project of information-based access to villages and households was carried out in 22 counties in 10 provinces across the country, and a number of construction models worth popularizing were explored. In Tianjin, there are nine agricultural districts and counties and 3700 administrative villages in Binhai New area, basically achieving full coverage of radio, television, telephone and other basic networks, with optical fiber coverage of more than 90% and public coverage of meteorological services exceeding 95%. Zhejiang organizes the development and promotion of mobile terminal software such as "agro-technical communication" and "handheld farmer mailbox". Users can directly order agricultural government affairs, agro-technical services, agricultural products commerce and other content. Guizhou takes cloud computing and agricultural big data as the core, focuses on the application of agricultural industrial system, integrates all kinds of agricultural information resources, and establishes an information exchange and sharing mechanism and an integrated business scheduling mechanism based on "Guizhou in the cloud" covering all levels of agricultural departments in the province.

Rural E-commerce platform: a New Fast track for the Circulation of Agricultural products

"looking for local goods, at the head of the village." Li Chuanli, a 58-year-old villager from Tongan Village, Rongchang, Chongqing, came to the "in the village head" e-commerce platform near the village committee with a basket of eggs. "in the past, when you sold eggs, you could only stand on the side of the road and yell, standing for a long time, but no one came to buy them. Now when you come here to sell eggs, you can sell an egg for an extra 40 cents." Li Chuanli pointed to her dress and said that it was bought online through the money for selling local goods. "Tongan Village'in the village head 'rural e-commerce platform, has explored the formation of' agricultural products into the city, industrial products under the village 'convenient service model." Zhang Xue, a young college student village official, is the village secretary and the person in charge of the e-commerce platform. "E-commerce is profoundly changing farmers' original way of thinking, production and consumption," she said. "

"without informationization, there would be no modernization. This year, the State Council has successively issued documents such as' promoting Internet + 's Action', 'developing Electronic Commerce' and 'big data's Development Action platform', all of which regard agricultural marketization and informationization as important contents. " Zhang synthetic, director of the Market and Informatization Department of the Ministry of Agriculture, said that all agricultural departments in various places are developing e-commerce based on local characteristic industries, expanding the marketing channels of agricultural products, raising the sales prices of agricultural products, and increasing farmers' income.

In Jiangsu, the province used more than 18 billion yuan in online marketing of agricultural products in 2014, becoming an important channel for farmers to start businesses and increase their income. In Suining County alone, there are more than 9400 online merchants and more than 11000 online shops, with nearly 40, 000 direct employees and more than 60, 000 jobs. "the per capita annual income of Taobao Village is more than 20,000 yuan, which is much higher than the per capita income of farmers in the province. Through the development of e-commerce for agricultural products, it has not only improved the network marketing operation skills of farmers, but also strengthened the ties between farmers and the outside world, so that farmers have learned a lot of knowledge, broadened their horizons, and enhanced their ability to participate in the market. " Xu Huizhong, deputy director of the Jiangsu Committee of Agriculture, for example, nearly 6000 individual industrial and commercial households in Chuanjiang Town, Nantong, about half of them carry out e-commerce business. Suqian Yanji Town Yanxia Village, Wuxi Yangshan Village and other "Taobao Village" villagers, the proportion of online shopping reached more than 60%.

Farmers are important subjects of agricultural products e-commerce. In Zhejiang, the agricultural system implements the promotion mode of "government purchase + enterprise operation". The government purchases services from e-commerce service platforms by means of contract procurement, quota subsidies, awards and subsidies. For example, Suichang County supports 10,000 yuan for each service station to build rural e-commerce service station "rush street" outlets. Establish county-level operation centers, set up distribution platforms, provide unified storage, monitoring, quality control and preservation, distribution, logistics and after-sales of agricultural products, and implement the mode of "suppliers provide high-quality agricultural product packages, online merchants sell product packages, and distribution platforms uniformly distribute". At present, Suichang has built 229 rural e-commerce service stations, realizing full coverage of all towns (streets) and administrative villages.

"With the proposal of the concept of 'Internet +' and the in-depth development of the information village-to-household project, it is believed that local governments will make full use of big data, Internet of Things, cloud computing, e-commerce and other information technologies to gather more actual needs of farmers and build platforms to provide farmers with more accurate, in place and personal information services." Zhang synthetic said.