Using "Internet +" to expand Rural Entrepreneurship platform

With the advance of various rural reforms, the integration of primary, secondary and tertiary industries in rural areas has been accelerated, the industrial chain has been continuously extended, financial support has been continuously injected, releasing a huge market space, and the tide of rural entrepreneurship is surging. "New agriculture, new towns, new consumption, new farmers" has become a new driving force to change the rural market. The wave of rural entrepreneurship that has sprung up in the past two years has become a hot spot in three new fields, such as "Internet +", new urbanization and land transfer.

It should be noted that Internet entrepreneurship in rural areas has formed a trend. In Suining County, a traditional agricultural area in northern Jiangsu, setting up an online store to sell agricultural products has become a "fashion" in the past two years. In 2014, there were more than 5500 online stores and 39 logistics express delivery enterprises in the county, attracting more than 30, 000 jobs. In Hubei, Guangxi, Hainan and other places, Internet towns and Taobao villages are springing up like bamboo shoots after a spring rain. "Internet + Agriculture" is changing the traditional mode of production and management of farmers. According to statistics released not long ago by Taobao, there were more than 300 Taobao counties with 100 billion yuan in China in 2014, covering 25 provinces, cities and autonomous regions. Among them, there are more than 100 Taobao counties with 100 billion yuan from the central and western regions, and 21 poor counties have become 100 million yuan Taobao counties. Such as Shaanxi martial arts, Hunan Guiyang, Henan Lankao, Guizhou Kaili and so on. "the Internet has broadened my entrepreneurial horizons, can integrate a lot of resources, and create greater market potential than traditional markets." Zhou Mingxi, general manager of the same city online shopping e-commerce co., Ltd in Yizhong town, Zhongxiang city, Hubei province, said.

In October 2013, the local shopping platform "online shopping in the same city" created by Zhou Mingxi was officially launched, and in the following year, technology upgraded, opening up payment channels such as Alipay, Tenpay and UnionPay online, so that consumers do not have to run errands and pay directly through a third party at home. More than 500 shops have been successfully invited to settle in.

"online shopping in the same city" has become Zhong Xiang's first e-commerce brand, which not only makes the local shopping platform enter thousands of households, but also drives more people to join the tide of e-commerce. Zhou Mingxi held three e-commerce development seminars and six e-commerce training courses at his own expense, training more than 400 e-commerce managers for enterprises and merchants free of charge, driving the development of more than 300 e-commerce enterprises in Zhongxiang.

At present, Zhou Mingxi's "online shopping in the same city" platform has set up sub-stations in more than 10 counties and cities, including Jingshan and Shayang, and set up five branches such as Yichang and Dangyang. The total sales volume of the company in 2014 is 60 million yuan, and it is expected to exceed 100 million yuan in 2015.

"inspired by the popularity of online sales of live hairy crabs by crab farmers in Suzhou, we also have to sell fruits from our hometown online." Gan Songsen, a native of Daxin Town, Pingnan County, Guangxi, quit his job as a hotel manager in Suzhou and returned to his hometown in 2010 to start a business. Together with his brother Gan Songlin, he applied for a Taobao store to sell Guangxi fruits, and registered a "Daily fresh" flagship store in Tmall Mall in early 2014. 'We aim to turn Daily fresh into a flagship store for fresh fruit specialty brands, and at the same time to promote more distinctive fruit specialties in Guangxi to the whole country, 'Mr. gan said.

Liu Mingqiang, a university student in Dongdian Village, Qianjiang City, Hubei Province, once worked for a network company in Wuhan for many years, but now he has returned to his hometown to set up a Man Sheng Jin Agricultural Company and registered an online shop of "Qianjiang Shrimp Source". Sell shrimp species, shrimp fry, fresh shrimp, "Braised Prawns" and so on full-time online. "the intermediate trading links have been reduced, the service and quality are guaranteed, and there are many orders all over the country, which have made a profit of more than 100,000 yuan." Liu Mingqiang said.

The motivation of rural entrepreneurship spawned by the Internet is particularly obvious in Suqian, a traditional economic depression in Jiangsu Province. Sihong hairy crab, Muyang flowers and trees, Suyu broiler, Guizui rice industry, Suhua peanuts and other local agricultural and sideline products touch the net one by one. At present, there are 28000 online stores of agricultural products, 141agricultural products "touching the net", 4 "Taobao villages" and 6 provincial "e-commerce villages" in Suqian. The number of online entrepreneurs and employees related to "Internet agriculture" in Suqian has exceeded 280000. Caoji Township in Suyu District has a 1-kilometer-long Farmers' Network Entrepreneurship Street, which brings together more than 10,000 young people who are directly or indirectly engaged in online entrepreneurship.