How to take the Internet Express for traditional Agricultural Enterprises

The short, dark-skinned Xu Jinyong, who got a romantic nickname "Prince of Rose" last year, was the sixth place in last year's China Youth Agriculture-related Industry Entrepreneurship Competition, and he also owns a hundred mu of rose plantations. This year, as an outstanding representative of agriculture-related entrepreneurship, the Yancheng Municipal Party Committee of the Communist Youth League invited him to demonstrate excellent entrepreneurial projects.

"I'll give you a rose for free." Visitors are curious about roses. Xu Jinyong, the boss, patiently explains the basic knowledge of roses. In one day, he gave away hundreds of roses.

This year, the humble "Prince of Rose" was invited to participate in various "boast of wealth" activities, and he became a local entrepreneurial mentor. Local young people also keep contacting him to ask him how to realize "Internet + agriculture."

"my rose sales are mainly offline, and the business model of joining is fine. The method of selling roses directly through the Internet may not work." Xu Jinyong said helplessly.

When everyone is catching up with the fashion of "Internet +", his point of view is somewhat different, and he does not think that "Internet +" is omnipotent in the field of agriculture-related entrepreneurship.

In fact, in the process of starting a business in the agriculture-related field, many new farmers encounter new confusion and should concentrate on agricultural products like their parents' generation of farmers. Or should we pursue the fashion of "Internet + agriculture"?

Feel the stones to cross the river-copy the offline agricultural products to the online

Unlike many young people who go to work, Peng Yan, a college student village official in Jiafu Village, Dagang Town, Yancheng City, Jiangsu Province, rides an electric bike from the town to the village studio to work every day. The studio is a red cabin, located next to a persimmon forest, quite comic style, next to a few clusters of flowers, making people feel romantic.

Don't underestimate this studio in the field. There are four large-screen computers in the office, as well as modern-style agricultural display shelves with dozens of agricultural products. The first thing Peng Yan does when she comes to the studio every day is to turn on the computer to see if there are any new orders the night before.

"We have 10 farms in Jiafu Village, and we are responsible for buying things online." Peng Yan said with a smile that she was joined by three other local young people in promoting agricultural products.

Jiafu Village is an agricultural village with no industrial projects. Before, everyone sold agricultural products mainly by wholesale, and they fought on their own, and they always felt that the grade of agricultural products could not go up, which made Ding Yunluan, secretary of the general party branch of Jiafu Village, a bit of a dilemma. The village secretary with a strong northern Jiangsu accent is so far-sighted that he registered the trademark "Splendid Jiafu" several years ago.

"We have finally found a grip, and we are also thinking about how to encourage college student village officials to start their own businesses." Cao Hu, party secretary of Daoka Town, where Jiafu Village is located, said that this coincided with his idea.

In February this year, "Green Youth" Jiafu e-commerce platform was established. To this end, the town has allocated more than 400,000 yuan to build the cabin and is equipped with agricultural residue detection equipment, while Jiafu Village has provided office appliances such as computers, tables and chairs, and exhibition shelves, so that young people can have a start-up studio. The village branch secretary gave four young people the autonomy to run the "Splendid Jiafu" trademark.

Peng Yan put some agricultural products in the village to self-built websites and Taobao for sale. "if peaches are sold offline according to tradition, they can only be sold for 6 yuan per jin, while online sales will have about 8 yuan." She made an account for the reporter.

"it is a long-standing problem to sell express delivery of agricultural products on the Internet, so we adjust our strategy and sell leafy vegetables and fresh fruits on our own website, mainly supplying local wholesalers, canteens and restaurants in Yancheng." Peng Yan said that orders are placed online, and the team is responsible for organizing supplies on various farms and realizing offline distribution.

"We cross the river by feeling the stones and try to gradually move the offline sales to the online, omitting the intermediate links in the sales." Guo Chun, a young man in the team, said that he is a young entrepreneur who has just returned to his hometown, so he is relatively stable in the process of starting a business.

Of course, the core competitiveness of this team is "service". Every morning, they have to test each batch of goods for pesticide residues and keep records of the samples.

"We need to make sure that our agricultural products are reassuring." Peng Yan said.

At present, the team has also developed a number of ready-to-eat products, such as dried fruit and buffalo, which are sold on Taobao, which are more convenient to send by express, which is also their strategy to achieve layering and diversification.

"We are planning rural tourism." 'We have a preliminary idea to combine e-commerce with farm music to expand our popularity, 'Ms. Peng said with a smile.

Changing Cage for Bird-- the Transformation of Pesticide Manufacturing Enterprises to provide Pesticide Solutions

Dressed in a black shirt, trousers and a gentle smile on his face, it was hard to connect Wu Chengwei with the Internet for the first time. He was more like a civil servant in the system. Unexpectedly, he has been busy doing "Internet + Agriculture" in recent years.

"I think there is a lot to be done in modern agricultural services." Wu Chengwei said.

His father began to work as a pesticide enterprise in 1992, which coincided with the announcement of Deng Xiaoping's southern tour, and it was also a year when many private economies were on the right track. In 2004, the company won the first well-known trademark in China's pesticide industry. At that time, only two Yancheng owned this trademark.

In fact, after graduating from university, Wu Chengwei was admitted to the selected transfer students in Jiangsu Province and worked in the government agencies of the provincial capital. As the only son in the family, after four or five years of work, he chose to go home to help his father with his business.

"the efficiency of pesticides in China is about 35%, while that in Japan is about 60%." This makes Wu Chengwei, who makes pesticides himself, a little frustrated. He felt that the pesticides produced were not used in the right place.