The hairy crab market is even more chaotic this year.

On September 20, Yangcheng Lake opened, coupled with the Mid-Autumn Festival and National Day approaching, hairy crabs began to enter the sales peak. However, due to the "poor harvest" of Yangcheng Lake hairy crabs affected by many factors this year, the sales chaos has intensified, there are price confusion, different quality, and many online stores can issue different types of invoices, which need to be regulated urgently.

Chaos 1 sales with a minimum discount of 90% at a high price

Yesterday, Beijing Business Daily reporter logged on Tmall to search for "Yangcheng Lake hairy crab", there were 4581 related products, but careful observation is not difficult to find that the price is very chaotic. Click on several online stores with top sales, and find that the list price and the price are quite different. In a total sales of 79394 pieces of a brand hairy crab spot gift box page can be seen, the original price of 699 yuan gift box, the price is only 138yuan. Another eight gift boxes of hairy crabs with monthly sales of up to 37312 yuan, the original price is 628 yuan, the price is only 118 yuan. In addition, all products on the website are sold at a discount of less than 50% of the list price.

In order to alleviate the logistics pressure, many merchants do not remove the hairy crab gift certificate goods from the shelves, but use spot and gift vouchers to sell together. Due to the impact of the spot, the discount of the gift certificate is even more surprising. The promotion price of a gift certificate with a face value of 2388 yuan is actually 299 yuan. Throughout the major e-commerce websites, chaotic images of high price and low price can be found everywhere.

The origin of two parts of hairy crabs is unknown.

This year, the production of Yangcheng Lake hairy crabs is only 2100 tons, but consumers eat 20, 000 tons of Yangcheng Lake hairy crabs every year. Many counterfeit crabs have always been the heart disease of Yangcheng Lake hairy crabs.

In order to ensure quality, Suzhou Yangcheng Lake hairy crab industry association this year to all Yangcheng Lake hairy crabs with "anti-counterfeiting rings." Many hot-selling hairy crab products are more or less the same, but the difference lies in the display of true and false logos.

Beijing Business Daily reporter randomly selected several unmarked online stores for questioning, one of which said that large crabs have anti-counterfeiting rings, while small ones do not. Another said it sold authentic Yangcheng Lake hairy crabs but did not have anti-counterfeiting rings. Some replies are ambiguous or simply refuse to answer.

Chaos 3 other invoices can be issued

As early as before the hairy crab came on the market, hairy crab gift certificates swept all major e-commerce websites, and many stores directly hung the slogan that "all kinds of invoices can be issued". When communicating with some merchants' customer service, a reporter from the Beijing Business Daily asked whether it was possible to issue invoices that could be "easily reimbursed" on the grounds of purchasing employee benefits. among the dozens of online stores interviewed, only two said that they could not issue invoices of other categories, while the rest said that as long as the purchase amount met his requirements, they could issue invoices of various categories, such as food, gifts, or office supplies.

Since the restriction on "Sangong" consumption, the sales of some brands of hairy crabs have continued to decline. Mr. Zheng, general manager of Su Crab Pavilion, said in an interview that the sales performance of Su Crab Pavilion this year is expected to decline by 15% and 20% compared with the same period last year. The main reason for the decline is the loss of customers from large enterprises.

In this regard, some people in the industry frankly said that after moon cakes, hairy crabs have become a "worst-hit area" for gift-giving during the Mid-Autumn Festival, and stores provide other types of office invoices, which undoubtedly make it convenient for the "three public" to restrict consumption. let the hairy crab become a hotbed of corruption.

The association wants to offer a 20% discount next year.

It is worth mentioning that this year, Suzhou Yangcheng Lake hairy crab industry association issued relevant regulations on the sales price of hairy crabs and began trial operation. In order to improve the phenomenon of price confusion in the sales season of hairy crabs in recent years, Suzhou Yangcheng Lake hairy crab industry association issued a new regulation this year to prohibit false labels and false prices, such as dividing Yangcheng Lake hairy crabs into male and female specifications. Male crabs are 2.5 taels, 3.0 taels, 3.5 taels, 4.0 taels, 4.5 taels, 5.0 taels, 6.0 taels, female crabs are 2.0 taels, 2.5 taels, 3.0 taels, 3.5 taels, 4.0 taels These do not contain bundles and moisture errors, and the weight can only go up and down. The selling price shall not be less than 20% discount of the fixed price, and it is strictly forbidden to increase the original price to induce consumers to buy at an ultra-low price.

In addition, on the home page of Suzhou Yangcheng Lake hairy crab, you can see that it is marked with "2015 Anti-counterfeiting instructions for Yangcheng Lake hairy Crab". Among them, the anti-counterfeiting signs and inquiry methods of Yangcheng Lake hairy crabs this year are introduced in detail. Consumers can verify the authenticity of hairy crabs purchased by telephone, Wechat, Internet and other ways according to the 12-digit numbers on the anti-counterfeiting signs.

Expert government industry needs to strengthen supervision

Zhu Danpeng, a commentator of the Chinese food industry, believes that the chaos of hairy crabs in Yangcheng Lake is still due to the lack of stronger regulation of the hairy crab market by the government and the industry, and there are no relevant regulations on the breeding standards of hairy crabs. On the one hand, inadequate supervision will lead to the mixed quality of hairy crabs on the market, on the other hand, there will be a world of difference in price. He also said that consumers' lack of awareness of hairy crabs is also the main reason for the chaos. "if consumers have enough understanding of hairy crabs, they will distinguish its quality, and naturally they will not be disturbed by shops that blindly rely on low prices to attract their attention. Over time, there will be no living space for these businesses to make up for a few."