New urbanization: new coordinate of Real Estate Development

The development of the real estate industry under the background of new urbanization in China presents new characteristics: taking intensive and efficient as the overall goal, ecological livability as the general requirement, participating in operation as a new attempt, optimizing layout as a new orientation, inheriting context as a new concept, serving urban and rural areas as the foothold.

Intensive and efficient: the General goal of the Development of Real Estate Industry

In order to achieve the goal of intensive and efficient development, the real estate industry should start from the following four aspects:

1. It is necessary to closely focus on the theme of human urbanization to carry out industrial transformation and upgrading. The most remarkable feature of the new type of urbanization is to take people as the core and the development of the real estate industry should also be used to determine the goal of transformation and upgrading. In particular, it is necessary to promote the citizenization of agricultural transfer population as an important breakthrough in the transformation and upgrading of the real estate industry.

two。 The core competitiveness of the development of the real estate industry should be enhanced. The promotion of the citizenization of agricultural transfer population will provide a huge upward space for the development of the real estate industry, but at the same time, the competition in the industry will also intensify. The extensive real estate development model certainly can not meet the needs of the development of new urbanization. To continuously enhance the core competitiveness of the development of the real estate industry should become the primary value goal. To enhance the contribution rate of scientific and technological innovation in promoting the development of the real estate industry should be a direction of efforts.

3. To explore the real estate development model of the citizenization of agricultural transfer population in small and medium-sized cities and towns. It can be predicted that small and medium-sized cities and small towns will be the main battlefield to promote the citizenization of agricultural transfer population in the future, and the development of the real estate industry should gradually achieve a "downward shift of focus". At the same time, the housing purchasing power of residents in small and medium-sized cities and small towns should be fully evaluated. in order to avoid seeing the building without people and real estate "kidnapping" urbanization.

4. Realize the efficient development of the real estate industry on the basis of intensive development. The efficient development of the real estate industry should not only be shown in quantity and speed, but also in quality and quality. Efficient development on the basis of intensive development also means that the development of the real estate industry must achieve saving, intensive and recyclable development and utilization of resources.

Ecological livability: general requirements for the development of real estate industry

In order to realize the general requirements of ecological livability in the development of the real estate industry, we should start from the following four aspects:

1. The concept of ecological environmental protection runs through the whole process of real estate construction. In the stage of design and planning, we should fully evaluate the impact of housing construction on the surrounding environment, so as to work out the optimal building scheme with high land use efficiency. In the stage of construction, the construction plan should be carried out strictly, and attention should be paid to reducing the impact of construction waste on the surrounding environment. In the stage of building completion, the corresponding closing work should be done, and the natural ecological environment destroyed in the process of construction should be repaired accordingly.

two。 Develop green buildings in accordance with local conditions. The centralized construction of green building and the agglomeration and development of its industry is an effective way to explore a new mode of urbanization. The new city of green building industry provides an idea for different areas of the country to promote new urbanization. However, the planning and construction of the new city of green building industry should also be moderately promoted according to the actual economic and social development of various places.

3. Pay attention to the follow-up of supporting service facilities around the real estate. At the beginning of real estate planning and construction, the building scheme of supporting service facilities for residents should be optimized on the premise of fully improving the efficiency of land use. At the same time, after the house is delivered and used, we should constantly innovate the ways and methods of real estate property management, and run the service concept of "big real estate industry" through the whole process of real estate development, construction and operation.

4. Explore the development model of eco-livable real estate in small and medium-sized cities and towns. The development model of real estate in small and medium-sized cities and small towns is very different from that in big cities, which must be classified and treated differently. While fully improving the efficiency of land use, the development of eco-livable real estate in small and medium-sized cities and towns should be guided by "allowing residents to see mountains and water". Truly integrate the development of small and medium-sized cities and small towns into nature, so that the development of real estate is ecologically livable as the general requirement.

Participating in Operation: a New attempt in the Development of Real Estate Industry

When real estate enterprises participate in the investment and operation of urban public facilities, they should strive to optimize the cooperation mechanism from the following four aspects:

1. We will improve the system of social capital participating in the investment and operation of urban public facilities. Through the relevant system, the entry conditions, service period and exit standards for social capital to participate in the investment and operation of urban public facilities should be clarified. At the same time, the legal norms of investment and financing of urban public facilities should be further improved.

two。 Give full play to the experience and advantages of real estate enterprises in real estate management. The government should conduct a comprehensive evaluation of all urban utilities that are in operation and will soon be operated, and public bidding should be made for those projects that are suitable to operate under the PPP model. This can not only alleviate the financial pressure on the government to operate public facilities, but also introduce the market competition mechanism, so as to further improve the supply quality of public goods and services.

3. Provide predictable and stable returns for enterprises involved in operation. The policy of social capital participating in the investment and operation of urban public facilities should be stable, continuous and continuous, and real estate enterprises can make stable returns by virtue of the good performance of operating projects. The government should make the enterprises participating in the investment and operation of urban public facilities obtain predictable and stable benefits through scientific performance and income evaluation programs.

4. Strengthen the supervision of real estate enterprises to participate in operating projects. The ultimate goal of adopting the PPP model is to provide the public with the best public goods and services. therefore, the government should constantly strengthen the supervision of real estate enterprises to participate in operating projects. The government's supervision over the participation of real estate enterprises in operating projects is omni-directional, including not only the supervision of the price of public goods and services, but also the supervision of the quality of public goods and services.