There is no one to help the shortage of rural e-commerce talents with a monthly salary of more than 10,000.

Qingyuan City, a mountainous area of northern Guangdong, recently held the first O2O Youth E-commerce Festival, focusing on rural e-commerce. The reporter saw at the venue that the 63 local agricultural e-commerce enterprises participating in the exhibition, in addition to promoting products, many also made huge recruitment advertisements. The salary offered by these rural e-commerce enterprises is not low, such as the monthly salary of e-commerce operation manager is more than 10,000 yuan.

Although Ali, JD.com and other giants have been enclosed in rural areas in eastern and northwestern Guangdong, and many returning white-collar workers, university graduates, and agriculture-related enterprises have also begun to "touch the net" to start new businesses, however, the development of rural e-commerce in eastern and northwestern Guangdong has encountered the plight of a serious shortage of talents, and some enterprises have spent a lot of money still unable to recruit suitable talents.

Current situation

No one comes with a high salary.

E-commerce enterprises worry

This year's Central Committee document No. 1 proposed, "support e-commerce, logistics, commerce, finance and other enterprises to participate in the construction of agriculture-related e-commerce platform." Carry out a comprehensive demonstration of e-commerce in rural areas. This is the third year in a row that the Central Committee's No. 1 document has mentioned promoting the development of rural e-commerce. Recently, 19 departments, including the Ministry of Commerce and the Ministry of Transport, jointly issued a paper to further promote the development of rural e-commerce.

The format of e-commerce industry is an intelligence-intensive industry, which needs a large number of high-quality practical talents who understand technology. Whether it is a start-up e-commerce, or has formed a scale of e-commerce, are lamenting that e-commerce talent is difficult to find, for relatively high-end e-commerce talent, the major enterprises are competing for each other.

The reporter met a rural e-commerce boss in Qingyuan rural e-commerce industrial park. He used to work in the Pearl River Delta and returned to his hometown to start a business this year. He told reporters that when he went back to his hometown to engage in rural e-commerce, the logistics cost was high, which was expected before starting a business, but he could not find suitable e-commerce operators, but he was a bit unprepared.

In order to attract e-commerce talents, he spared no expense. "the level of treatment I have given is competitive in the Pearl River Delta region. Like the e-commerce operation manager, I pay 12000 yuan a month and give him shares in the company. " He said that the average price of a house in Qingyuan is less than 5000 yuan per square meter, and this income is absolutely high in the local area. But a few months later, still did not recruit the right talent.

Qingyuan rural e-commerce industrial park is currently settled in 36 enterprises. Ms. Cheng, deputy general manager of the industrial park, told reporters that the enterprises in the park communicated with her and said that although logistics was a little more expensive, the biggest headache was the shortage of talents. "the greatest shortage is art and operation. Our industrial park employs four artists to be shared by enterprises in the park, which can solve the urgent needs on the one hand and reduce the cost of enterprises on the other. "

The reporter saw at the first O2O Youth E-commerce Festival that there was a joint recruitment column for local rural e-commerce enterprises at the entrance, and the salary given was not low. For example, an enterprise recruiting an e-commerce manager requires more than 2 years of work experience and a monthly salary of 6000-8000 yuan; for artists with more than one year of experience, the monthly salary is about 5000 yuan.

behind

Young people go out to work

Lack of talents in rural areas

Although you can open an online shop with a computer, a network cable and a mouse, it is easy to open a shop and difficult to operate. Zhou Chenxiang, a college student who returned to Qingyuan Liannan to start a business, told the reporter that she promoted her black tea through micro-stores, but there were too many things to consider. "Rural e-commerce is in urgent need of compound talents who understand online mall sales." it is necessary to have the ability of product packaging, product marketing, operation promotion, art design, communication, after-sales and so on. "

However, in the northeast and northwest of Guangdong, a large number of young and middle-aged people in many villages go out to work, only the left-behind elderly and children depend on each other, there is no way to operate computers, and there is a serious shortage of talents. "in some places, there is not even a person who can fiddle with a computer in a village, so how can you do e-commerce?" Zhou Chenxiang told reporters that the black tea previously produced in their village is for tea traders, and they simply do not know how to sell it through online packaging.

According to the "Micro report on County E-commerce talents Research" jointly released by Ali Research Institute and Taobao Business School, it is predicted that in the next two years, the demand for e-commerce talents by county online merchants across the country will reach 2 million, of which there is the most shortage of three types of talents: promotion, art design and data analysis.

Li Qi, an e-commerce expert and professor at Xi'an Jiaotong University, told reporters, "at present, the number of students majoring in e-commerce has reached more than 400,000, but compared with the huge market demand, we understand e-commerce and know e-commerce. There are still too few talents to do e-commerce well, and demand exceeds supply."

"compared with traditional e-commerce, the lack of e-commerce talents in underdeveloped areas is much more serious than that in developed areas." Li Qi said that the shortage of rural e-commerce talents occurs not only in Guangdong, but also in all parts of the country. "the situation will not change any time soon."

Measure.

Carry out e-commerce training

Train backbone talents

Ali, JD.com, SUNING and other e-commerce platforms go to the countryside to recruit agents with credibility, online shopping ability and experience to develop villagers' online shopping. But rural residents not only want to buy a variety of goods, but also want to sell agricultural products more urgently. Nowadays, various localities have made use of "Internet +" to encourage rural e-commerce to start businesses, and more and more agriculture-related enterprises are "touching the net".

The booth of Qingyuan Youth E-commerce Service Center was crowded in front of the first O2O Youth E-commerce Festival in Qingyuan. Visiting rural youth are scanning the QR code to participate in the weekly free e-commerce training course held by the center.

"every course is very popular, and a lot of people have signed up. In just a few months, we have trained more than 5000 young people in e-commerce. " The person in charge told the reporter that the center mainly trained e-commerce basic knowledge, product planning and release, online store operation practice, online store promotion, e-commerce enterprise visit, and so on. After the course was launched, it was deeply loved by the students.

It is understood that in the face of the rapid development of e-commerce and a large talent gap, Guangdong has actively launched a rural e-commerce training project and launched e-commerce personnel training programs in many places. For example, on September 8 this year, Maoming Huazhou City launched the "Golden seed" rural e-commerce talent training project, which is planned to focus on training 100 rural e-commerce stars, 1000 key rural e-commerce talents and 10000 rural e-commerce talents in about three years. The Provincial people's and Social Affairs Department has also issued documents proposing to promote the implementation of the "three support and one support" plan to guide talents to serve the rural grass-roots level.

In view of the shortage of rural e-commerce talents, especially high-end talents, Li Qi believes that the most important thing for the government is to make a good soft environment and provide a high-quality entrepreneurial environment. "among the main entrepreneurial subjects of rural e-commerce, young people are the most active entrepreneurial groups. They can focus on returning university graduates, college student village officials, rural youth leaders to get rich, returning entrepreneurial youth and some self-employed households. Actively train a number of rural e-commerce entrepreneurial leaders. "