Agricultural products in many places are trapped in the dilemma of low prices and difficult sales: apples are fed to chicken and fruit farmers.

Agricultural products in many places are in the dilemma of "selling at low prices".

"this year, Chinese cabbage costs only 20 to 30 cents a jin, which is not only 30% or 40% cheaper than that of the same period last year, but also difficult to sell. I've been here for a long time, but I haven't sold any cabbage. " Li Chundong said. Shandong Shouguang Agricultural products Logistics Park is a large-scale vegetable wholesale market in China. Li Chundong, a vegetable dealer here, worries about cabbages that cannot be sold.

In Shandong, Liaoning, Shaanxi, Guangxi and other places, some vegetables and fruits are "difficult to sell at low prices." the prices of cabbage, apples, bananas, pears and other varieties have dropped by 30 to 40 percent compared with the same period last year, and farmers' incomes in relevant areas have dropped sharply, and their enthusiasm for production has been frustrated. There are even phenomena such as feeding apples to chickens, farmers cutting down fruit trees, agricultural products rotting in the fields, and so on. People in the industry believe that the scope and degree of "selling difficulties at low prices" of agricultural products this year have expanded compared with the same period in previous years, and it is urgent to make joint efforts to solve this problem from the "two ends" of consumption and production.

It is difficult to sell a variety of agricultural products at a low price.

In addition to Shandong, Liaoning, Shaanxi, Guangxi and other places have recently appeared a variety of agricultural products "low price difficult to sell" phenomenon.

Cheling Village, Dawangmiao Town, Suizhong County, Liaoning Province is a professional apple planting village, and almost every household has an orchard.

There is a bumper harvest of fruit this year, but for some reason, no one wants it. " Wu Shubao, a 52-year-old fruit farmer, told the Economic Information Daily that 30,000 jin of pears have been sold at a low price, and more than 30,000 jin of apples have not been sold. "the price is too low to give up."

Wang Zhibin, secretary of the party branch of Cheling village, said that the price of apples this year is nearly 40% lower than that of last year, few vendors come to buy them, and a large number of apples in the hands of farmers cannot be sold.

Yang Jinrong, a fruit farmer in Xiaheimu Village, Fengqi Town, Luochuan County, Shaanxi Province, also reflected that compared with previous years, the purchase price of apples this year is only about 2.5 yuan per jin, a full 1 yuan lower than last year. There were only 1/3 apples left in his family at this time last year, but only 1/3 have been sold this year. Looking at the falling prices and unsold apples, I was very anxious.

Since late September, the price of bananas in Guangxi has been in the doldrums, and the purchase price has dropped sharply compared with last year, even as low as two or three cents per jin at one time. Moreover, bananas in many places are "difficult to sell".

In addition to the above-mentioned varieties of agricultural products, persimmons, pears, sugar cane, celery, jujube, corn and other agricultural products in many places this year have become "difficult to sell at low prices" to varying degrees, and the scope and degree have been expanded compared with the same period in previous years.

The income of some farmers has dropped sharply.

Affected by the "low price and difficult to sell" of agricultural products, the income of farmers in relevant areas of our country is much lower than that of previous years.

Tanluo Town, one of the important banana producing areas in Guangxi, is known as "the hometown of bananas in China". Deng Huiming, deputy secretary of the party committee of Tanluo Town, said that this year, the banana planting area in Tanluo Town is nearly 200000 mu, and the banana sales income accounts for more than 60% of the town's farmers' annual income, while this year's average banana purchase price is only about 0.5 yuan per jin, which is a rare low price in recent years. Many farmers not only can not make money, but also lose money.

"if the purchase price of bananas is less than 0.90 yuan per jin, there will be a loss, but this year the purchase price is only 0.5 yuan per jin, and farmers will lose an average of more than 1000 yuan per mu of bananas. I have worked in the banana industry for nearly 20 years, and the market has never been so depressed as this year. Nearly 80% of banana growers and enterprises are facing losses. " Deng Yongzhi, vice president of Guangxi Banana Association, said.

Many pear farmers in Qianxian County, Shaanxi Province reported to the Economic Information Daily that the income from growing pears this year is too poor, and they have worked hard for a year, but the benefits are very little.

"my family has planted 18 mu of pear trees with a total output of more than 70,000 jin. Last year, the purchase price was 1.6 yuan per jin, but this year it was only 1 yuan per jin, with a total income of more than 40,000 yuan less than last year. If labor costs are taken into account, there is little money for hard work in growing pears this year. " Liang Zhanming, a villager of Shanglu Village, Yanghong Town, Qian County, Shaanxi Province, said.

Because of the "low price and difficult to sell", some farmers feed apples to chickens and pigs, cut down fruit trees, or let ripe fruits rot in the fields. In Dalian, Liaoning Province, because no one is interested in apples, they can only feed them to chickens or pigs, which has aroused widespread public concern, and many netizens buy local apples through the Internet. But for Apple, which weighs millions of pounds, these sales are only a drop in the bucket.

Lu Dianfeng, a villager in Cheling Village, Dawangmiao Town, Suizhong County, Liaoning Province, cut down dozens of hundred-year-old pear trees left by his ancestors. "there is no money in growing pears. They can be cut down and sold to others for furniture, and each one can be sold for more than 60 yuan. It is also good to plant something else"; in Zhangling Street Village, Xiashan District, Weifang City, Shandong Province, more than 70,000 jin of persimmons have been left unattended, and some persimmons have rotted in the field.

An increase in output and a downturn in consumption

Experts say that the "low price and difficulty in selling some agricultural products" this year is affected by both the "supply side" and the "consumption side": due to better climatic conditions, the output of many agricultural products has increased; at the same time, due to the increasing downward pressure on the domestic economy, the decline in exports and other adverse factors, the consumption of some agricultural products is relatively low.

First of all, from the "supply side" point of view, some agricultural products have had a bumper harvest this year, and their output has increased a lot compared with previous years.

Take apples as an example. Li Junbiao, minister of agriculture and industry in Suizhong County, Liaoning Province, said that local fruits have increased by nearly 30% this year. Wang Jianfeng, director of the Apple Industry Administration in Luochuan County, Shaanxi Province, said that the output of apples in Luochuan County this year reached 850000 tons, an increase of 50, 000 tons over last year.

"as far as I know, at present, the planting area of apples in China has exceeded 40 million mu, and the output has exceeded 30 million tons, which is the highest in the history of apple production in China since records have been established. The increase in apple production will inevitably lead to a drop in prices." Wang Jianfeng said.

Some factors, such as the backward planting mode of some agricultural products, the low degree of industrialization and branding, have also aggravated the difficulty of selling at low prices.

The personage inside course of study thinks, the planting mode of many farmer households is still "old tradition", sow, fertilize, harvest, wait for the crop to mature to sell by oneself. Due to the lack of fine management and standardized production, it is difficult to guarantee high quality of agricultural products such as fruits planted by farmers, with few brands and weak market competitiveness. In addition, the agricultural products are damaged in picking and transportation, so the price increase space is relatively limited.

Secondly, from the "consumption side" point of view, due to the increase of domestic economic downward pressure, export reduction and other adverse factors, some agricultural products consumption is relatively depressed. This year's economic downward pressure is relatively large, the overall economic situation is relatively depressed, and the income of some social groups has declined. To save money, consumers will inevitably cut back on "non-essential" produce such as vegetables and fruits.

Some people believe that some agricultural products "low price difficult to sell" and the current import and export situation is also related. Ye Chunxiang, deputy director of Suizhong County in Liaoning Province, said that Suizhong white pears had been exported to Russia and other neighboring countries, but in recent years, these export orders have become less and less.

According to data released by Yantai City Apple Association in Shandong Province, Yantai exported 860,000 tons of apples in 2014, down 13% year-on-year (down 18% in Shandong Province). According to statistics, from January to May this year, China's apple exports fell by 31% year-on-year, while apple imports increased by 366% year-on-year and the amount increased by 387%.

In addition, limited sales channels for some agricultural products will also cause "low prices to sell difficult". Yang Yafei, director of the Institute of Rural Development of Guangxi Academy of Social Sciences, believes that the infrastructure in rural areas is relatively weak, and the sales of many agricultural products are mainly based on traditional retail sales and enterprise acquisition modes, and online sales channels such as network e-commerce need to be further opened up.

"Force at both ends" solves difficult problems

The personage inside course of study thinks, from the consumption link, should further strengthen "agriculture super docking","agricultural electricity docking" strength.

Dong Juntao, member of the Party Committee of Shouguang City Bureau of Commerce in Shandong Province, believes that some agricultural products are "difficult to sell at low prices", not that there is insufficient consumption capacity in the city, but that production and marketing are not well connected. In order to solve this problem, in addition to continuing to adhere to the effective "agricultural super docking" in previous years, this year the state will also introduce policies to encourage agricultural products to be sold through e-commerce, such as encouraging major well-known e-commerce companies to carry out "famous agricultural products exhibition" activities in prominent positions on the home page of the website, so that citizens can see, buy and eat well.

Yang Yafei said that in the face of agricultural products "low price difficult to sell" problem, to improve the emergency response mechanism. Government departments can strengthen love assistance, actively organize local wholesale markets, supermarkets and enterprises to purchase in villages, or set up temporary sales points in some streets and communities in the Urban area, and release information through network information platform, media and other channels to guide more merchants and consumers to come for consumption and purchase, and do a good job in emergency handling. At the same time, guide farmers to sell off-peak as much as possible to avoid excessive concentration of sales of existing agricultural products.

In addition, we should strengthen the implementation of agriculture-related policies and build more service platforms. Recently, the General Office of the State Council has successively issued agriculture-related policies such as the Comprehensive Implementation Plan for Deepening Rural Reform and the Guiding Opinions on Accelerating the Development of Rural E-commerce, providing policy support and guidance for rural development. Experts said that the follow-up policy should be issued as an opportunity, in the process of strengthening the implementation of agriculture-related policies, set up market information release, price monitoring, e-commerce and other service platforms, to avoid the phenomenon of a certain agricultural product production "herd", and expand traditional sales channels.

From the point of view of production links, firstly, we should change the concept of one-sided pursuit of high-yield development and improve the quality of agricultural products through policy guidance and demonstration drive. Yang Xiaoli, associate professor of Shenyang Agricultural University, said, Take fruit as an example, In recent years all over the country are vigorously expanding fruit planting area, Pursue yield increase, Cause fruit yield increase, Quality decline. This development concept should be changed, otherwise, the prospect of fruit planting industry is not optimistic.

The second is to change the traditional old mode of scattered planting by one household, vigorously promote the construction of planting agricultural cooperatives, and realize the development of "grouping". Wang Jianfeng, director of Apple Industry Administration Bureau of Luochuan County in Shaanxi Province, suggested establishing a sound marketing system, cultivating large farmers 'professional cooperatives, and letting farmers "warm up together." It is understood that the proportion of fruit farmers participating in cooperatives in Luochuan County is nearly 40%, and fruit sales are relatively smooth; while the proportion of Suizhong County in Liaoning Province where "selling difficulties" occur is only about 10%.

Third, build well-known agricultural products brands and enhance overall competitiveness. Yang Xiaoli believes that, at present, most agricultural products brand awareness in our country is still very limited, the future agricultural products industry development will inevitably move towards refinement, branding, relevant departments should further strengthen the support and guidance to agricultural leading enterprises, and rely on agricultural leading enterprises to create agricultural products brands with national and even international influence, better explore domestic and international markets.