How to tailor the clothes of "Internet + Agriculture"

Recently, agricultural and special e-commerce leaders, agricultural enterprises, information experts, as well as representatives of new farmers and rural grass-roots cadres engaged in e-commerce management, who attended the 2015 Internet + Agriculture Strategic trend Summit in Rongchang District of Chongqing, not only "studied" why Rongchang roasted suckling pigs tasted delicious, how Chu orange and willow peach pan apples were refined, and how to use big data in agriculture. It also shared the most timely and fresh practical experience of agricultural e-commerce, and discussed how "Internet + Agriculture" embarked on a new way to adapt to itself.

"with the increasing popularity of the Internet, e-commerce has entered a stage of rapid development, which is the trend of economic development. Agriculture can achieve better development only if it goes hand in hand with the trend. It is necessary to be able to expand the more colorful and effective development model in the field of agriculture under the situation of 'Internet +'. " Su Jun, executive director of the e-commerce committee of the China Association for Trade in Services and secretary-general of the China Electronic Commerce Industry Alliance, said at the summit.

"haven't you found the way out of 'difficult to sell' and 'difficult to buy' for rural agricultural products? Suichang model and the fair have already broken the ice for this. " Pan Dongming, founder of "Suichang mode" of rural e-commerce and chairman of Zhejiang Qianjie Electronic Commerce Co., Ltd., introduced the core content of Suichang model-"one center + three systems" from the perspective of actual combat. Using the "Suichang model" to solve the problem of "difficult to sell agricultural products" and the "village-level e-commerce service system" to solve the problem of "difficult to buy" in rural areas, this paper makes an in-depth analysis of the trend of rural e-commerce in the county. Explore the e-commerce model that is really beneficial to farmers.

"Let high-quality products harvest high prices, so that good farmers are highly respected, so that the sustainable development of the producing area, so that the public can feel at ease." Hu Haiqing, planner and founder of "Chu Orange, Liutao, Pan Apple", shared the practical experience of tapping the value of agricultural products, shaping the brand of agricultural products, online operation, sales, marketing and other key links of the agricultural product e-commerce industry chain. "in this era when the golden generation of consumers is rising, attention should be paid to the shaping of fine brands of agricultural products. In particular, we should learn to grasp the 'golden fulcrum' and 'decisive moment' of brand building. " Hu Haiqing said.

"Taobao 'Taohuayuan' has a dream support plan." Wen Xiang, head of Taobao agricultural project "Taohuayuan," said that the plan revolves around new farmers and is committed to using the land behind the story belt, bringing agricultural products on the land, supplemented by a new marketing model of agricultural products, so that new farmers can become brand endorsements of agricultural products.

Zhou Tingrui, founder and chief data scientist of Taiwan Yuntu Scientific Computing Co., Ltd., analyzed the potential and future of Chinese agriculture from the perspective of data and technology. it also shows big data's important application and significance to agriculture in terms of the whole process of pig tracing, biochip-based epidemic prevention, behavior detection based on visual recognition, precision agriculture, visualization of farming harvest, and so on.

"the reduction of logistics costs must not be reduced alone from the link of logistics, but an overall process of supply chain optimization. Otherwise, you will suffer more losses because of 'bad reviews' and so on, and the losses outweigh the gain! " Zhang Bing, founder of Jiuxiao supply chain and founder of Cainiao network fresh logistics system, analyzed the model and pain points of "fresh supply chain in the Internet era".

Also for fresh supply chain, Huang Gang, president of Hansen supply chain, chairman of Hansen Venture Capital and co-founder of Nongte WeChat platform, brought "the changing trend of European and American Nongte fresh supply chain in 2015". "to do all the Internet change in agriculture is to restructure and flatten the supply chain," he said. " Feng Linglin, secretary general of the WeChat Business Professional Committee of the China Electronic Chamber of Commerce and chief architect of the Weigu Entrepreneurship Incubator, said that the reason why many agricultural products cannot be sold through WeChat businesses is because products that are flow-oriented and price-oriented are definitely not suitable for users' thinking and value-oriented direction. Liao Chuan, founder of fresh Century O2O, shared "practice and Development trend of Agricultural Special fresh O2O" from the perspective of landing practice, so that everyone can have a more comprehensive and profound understanding of the mutual promotion and development of O2O and agricultural fresh products. "the non-standardization of fresh products is a very thorny problem for us. There is less branding in the whole fresh industry, so this is a huge opportunity we are now facing. " Liao Chuan said frankly.

"when doing transformation or transformation and upgrading, the biggest problem encountered by many traditional enterprises is the alternation and parallelism of new and old obligations. How to properly resolve the conflict of interest between the two is a very important core proposition in enterprise management. " Wang Ke, product operation director of Dabei Nongxin Group and general manager of Zhi Nongtong / Nongxin Mall Business Department, specifically introduced the new agricultural "Internet +" model-pig networking, to create a happy ecosystem for pig farmers.

Finally, Jiang Kai, president of the meat and poultry division of New Hope Liuhe Co., Ltd., analyzed the "golden opportunity for Internet + 's agricultural transformation." He said: "in the Internet + era, although many problems are still old problems, such as food safety, production efficiency, market fluctuations, but because of the Internet, because we have Internet thinking, its answer has changed."