Internet and agriculture are not a "plus"

The agricultural situation and grain situation in various parts of our country are complex, and only a few places can achieve the application of information technology in some areas. therefore, it is not appropriate to adopt an one-size-fits-all approach or blindly "+ the Internet". The real "Internet + agriculture" must properly handle the relationship between the government and the market. The current pragmatic move is to explore the sustainable development mechanism of the close combination of public welfare services and business services, and finally realize the "road construction" of the government, the "sports cars" of enterprises, and the "pick-up" of farmers and consumers.

A few days ago, the Ministry of Agriculture and other three departments jointly issued the "Action Plan for promoting the Development of Agricultural E-commerce", the Ministry of Commerce and other 19 departments issued "opinions on speeding up the development of rural e-commerce". A series of news about "Internet + Agriculture" attracts people's attention. All localities hear the wind and actively follow up.

Agriculture and rural areas do need "Internet +", and consumers are also full of expectations for "Internet + agriculture". At present, traditional agriculture basically depends on heaven for food, no matter planting or breeding, from production to circulation, on the whole, there is neither the support of Agricultural big data, nor the support of the Internet of things in agriculture. "Internet +" can effectively serve the whole agricultural industry chain, and the solutions and tools provided by Internet thinking not only make the docking of production and marketing more accurate and efficient, but also force agriculture to improve its own degree of standardization, scale and organization.

It is true that the development of modern agriculture must have the concept of industrialization as well as Internet thinking, but "Internet +" cannot cure all diseases. We must not do e-commerce for the sake of e-commerce and blindly "plus the Internet" for quick success and quick profit. After all, agriculture is different from industry and information industry. the agricultural and grain conditions in various parts of our country are complex, so it is not suitable to adopt an one-size-fits-all approach. Although many places have realized the mechanization of the main planting links, only a few places can achieve the application of information technology in some fields. Moreover, the application of information technology in the agricultural field mostly stays in the experimental and demonstration stage, the scientific research of agricultural information technology is out of touch with production, and the task of transforming it into real productive forces is still arduous.

The core of the development of "Internet + Agriculture" is to properly handle the relationship between the government and the market, which should not only give full play to the decisive role of the market in allocating resources, but also earnestly undertake the responsibility of providing public goods and services. At present, the pragmatic move is to explore the sustainable development mechanism of the close combination of public welfare services and business services, and finally realize the "road construction" of the government, the "sports cars" of enterprises, and the "pick-up" of farmers and consumers.

Specifically, in promoting agricultural e-commerce, the relevant departments should have an open and inclusive attitude, as long as it is beneficial to farmers and agriculture, they should welcome and support it. It is necessary to fully mobilize the enthusiasm of operators and service providers to make reasonable profits and achieve sustainable operation. Through policy measures, it is necessary to solve the things that individual e-commerce enterprises wanted to do but could not do well in the past, and to solve the institutional and institutional obstacles to the development of agricultural e-commerce. For example, rural logistics and distribution need to be promoted as a whole within the county in order to reduce costs; e-commerce long-awaited land, electricity, network preferential support measures should also be landed as soon as possible.

At the same time, a good rural information infrastructure is the guarantee for development. It is impossible to build high-speed railways, highways and airports to the countryside, but the "information superhighway" can enter the village. Local government departments should speed up the coverage of the Internet to rural areas so that the results of information technology can benefit more farmers, which is a fundamental measure to narrow the digital gap between urban and rural areas. Relevant departments should also earnestly perform their duties of statistics, standards, and supervision in the field of agricultural informatization.

"Internet + agriculture" needs rationality and tenacity. The Internet's involvement in agriculture will not immediately lead to a so-called subversive revolution, but every small step at this time is a big step for the future.