Using the Internet to improve the Development level of High-efficiency Ecological Agriculture

The four characteristics of efficient ecological agriculture are "four shifts", that is, greater economic benefits, less resource consumption, lower environmental pollution and more labor employment. It is not only a fundamental change in the extensive growth mode of conventional agriculture with high material consumption, high energy consumption, high pollution, incoordination, difficult circulation and low efficiency, but also the docking of ordinary ecological agriculture and benefit agriculture in the development direction of agricultural modernization. The marriage of the Internet and efficient ecological agriculture will not only help to solve the problems faced by the production side, but also help to resolve the contradictions encountered by the sales side.

Make use of the Internet to improve the fine level of efficient ecological agricultural production. Adopt the Internet of things in agriculture in accordance with local conditions to enhance the fine level of efficient ecological agriculture. For example, according to the characteristics of the planting industry, explore the agricultural Internet of things measurement and control system, from the intelligent water-saving irrigation, soil testing formula fertilization, agricultural machinery positioning farming and other aspects to create a three-dimensional precision operation mode. The modern agricultural Internet of things technology is used to realize the remote control, effective management and timely monitoring of the agricultural production process, breaking the extensive traditional production mode and moving towards intensive, accurate, intelligent and data-oriented. As a result, high-efficiency ecological agriculture obtains the industrial attributes of similar industries.

Make use of the Internet to optimize the network service of efficient ecological agricultural production. For the general practitioners of efficient ecological agriculture, it is necessary to further improve the agriculture-related information service platform and service functions, and provide policy, market, science and technology, insurance and other production and life information services for farmers through the mobile Internet. For efficient ecological agricultural enterprises, it is necessary to explore the mode of strong combination of Internet enterprises and agricultural operators, and comprehensively make use of big data, cloud computing and other technologies to establish an agricultural information monitoring system to provide services for disaster early warning, cultivated land quality monitoring, prevention and control of major animal and plant epidemics, market fluctuation prediction, management scientific decision-making, and so on.

Use the Internet to expand the sales radius of agricultural products in high-efficiency ecological agriculture. At present, the stage of imitating and surfing consumption in China is basically over, and personalized and diversified consumption has become the mainstream. The main body of agricultural management must adapt to the consumption characteristics of the new normal economy and explore and improve the ability to adapt to the personalized and diversified consumption of agricultural products. However, because the consumption of personalized and diversified agricultural products has the characteristics of "minority", the traditional marketing methods are affected by the geographical radius and can not digest the huge output of this kind of agricultural products. The e-commerce platform provided by Internet + has flattened the sales channels of agricultural products and expanded the sales radius from the region to the whole country and even the whole world. By promoting e-commerce to marry high-efficiency ecological agriculture, supporting new agricultural operators and agricultural products wholesale markets to connect with e-commerce platforms, expanding the sales radius of agricultural products, actively developing the mode of fixed production by sales, and developing personalized customized services for agricultural products, to achieve the transformation of efficient ecological agriculture from production-oriented to consumption-oriented.

Using the Internet to purify the sales market of agricultural products with high efficiency and ecological agriculture. One of the reasons why it is difficult to sell high-quality agricultural products produced by high-efficiency ecological agriculture in the market is the "Bad money drives out good" caused by information asymmetry. Some shoddy agricultural products put on the beautiful cloak of "organic" and "green" and occupy the market at a very low cost. The application of the Internet in the sales of agricultural products can customize "ID cards" and "resumes" for agricultural products, and eliminate the information asymmetry in the agricultural products market through the food safety traceability system established along the supply chain, so as to achieve traceability of the whole process "from farmland to dinner table" and ensure "safety on the tip of the tongue". For the main bodies of production and operation that develop efficient ecological agriculture, support their promotion and application in all aspects of production, processing, circulation and sales through mobile Internet, Internet of things, QR code, radio frequency identification and other information technology, strengthen the docking of upstream and downstream traceability systems and the sharing of information, constantly expand the coverage of traceability systems, and promote the construction of a quality and safety system for agricultural products.

(author's unit: economic Research Institute of Jiangxi Provincial Party School)