The present and Future of Agriculture and Animal Husbandry E-commerce

"200 years ago, Watt invented the steam engine and started the industrial revolution. Today, the Internet is permeating every field of our production and life, creating a new era. " Dr. Pi Canhui, General Manager of Guangzhou Heshikang Biotechnology Co., Ltd., synthesizes the current situation of agricultural and animal husbandry e-commerce in China on the CEO exchange platform of China pig industry chain, and puts forward his views on how traditional enterprises should face the surging wave of "Internet +" and how breeding users and traditional dealers should embrace the Internet.

Pi Canhui cited a set of data on the development of e-commerce: in 2014, the transaction volume of China's e-commerce market reached 13.4 trillion yuan, an increase of 31.4 percent over the same period last year; the transaction volume of the online retail market reached 2.82 trillion yuan, an increase of 49.7 percent over the same period last year, accounting for 10.6 percent of the total retail sales of consumer goods. The data show that the transaction in China's e-commerce market is showing a trend of vigorous growth, and the transaction scale of the online retail market is also gradually expanding.

"as far as China's agricultural and animal husbandry material market is concerned, the market scale of feed is 730 billion yuan, second only to the market scale of chemical fertilizer, and the market scale of animal protection is 44.7 billion yuan." In terms of the scale of the online shopping market for agricultural materials in 2014, the transaction volume of agricultural materials on Taobao was 2.5 billion yuan, an increase of 188% over the same period last year. Although e-commerce accounts for only about 0.1% of the total agricultural material market, it is growing rapidly. "

"among the online e-commerce, the ones that have done relatively well in agricultural materials are Taobao, Nongyi Network, JD.com, Agricultural Merchant No. 1, Xinnongbao, and so on. The main animal husbandry e-commerce platforms are Huitong Agriculture and Animal Husbandry, Pig Yi Mall, Sunshine Animal Husbandry Mall, and so on. At present, the main bottlenecks in the development of e-commerce are: farmers' online shopping habits have not been established, do not trust online shopping; traditional dealers and salesmen are resistant to e-commerce; order logistics and distribution is difficult, on-site service is difficult. " In response to the bottleneck problem, Pi Canhui suggested, "at present, the main promotion of feed animal protection e-commerce will not be traditional large enterprises, because they have too many vested interests to take care of." The first batch of e-commerce users should have two types: first, the advanced concept, standardized and efficient management of large-scale farms. The second is a small family farm that loves learning and has no time for dealers to take care of. "

According to Pi Canhui's analysis, at present, China's aquaculture industry is at a low level, and its production efficiency lags far behind that of Europe and the United States. The industry has begun to enter the era of small profits, inefficient farmers will face elimination. At present, most farms take passive sales promotion as the main procurement mode, and their low identification ability, coupled with opaque information, have resulted in the occurrence of "pit farmers injuring farmers" and aggravated the pace of survival of the fittest among farmers. "Today, more and more farms are beginning to come into contact with e-commerce and constantly improve their ability to identify the authentic goods. They have experienced the convenience brought by e-commerce, and the production cost is lower than before. This will further improve the cost control and competitiveness of pig farms." At the same time, stable and reliable quality, quality and cheap products continue to highlight, agriculture and animal husbandry e-commerce compete with each other, thus promoting the maturity of the e-commerce market.

"the service requirements of agriculture and animal husbandry determine that e-commerce can not completely replace traditional dealers, on the contrary, it needs visionary and efficient service providers. The preferred way for the Internet of agriculture and animal husbandry is O2O, that is, online and offline integration and development, which promote each other. " Pi Canhui believes that "product quality is the prerequisite for e-commerce success, science and technology is the vitality of e-commerce continued success, and service is the guarantee of e-commerce competitiveness."