Ministry of Commerce: rural e-commerce promotes farmers' employment and expands rural consumption

Chinanews.com, Oct. 16-"at present, some preliminary progress has been made in the development of rural e-commerce. First, rural consumption has been expanded." It should be said that online shopping not only greatly facilitates farmers' consumption, but also effectively releases farmers' consumption potential, and it is also a hot spot in the current rural consumption. Second, it has promoted the employment and entrepreneurship of farmers. " Wang Bingnan, Assistant Minister of Commerce, said at a regular policy briefing of the State Council on the 16th.

The Information Office of the State Council held a regular policy briefing of the State Council on the 16th. Zhang Feng, press spokesman and chief engineer of the Ministry of Industry and Information Technology, Wang Bingnan, assistant minister of commerce, and Ma Junsheng, director of the State Post Bureau, introduced the relevant policies on improving the compensation mechanism for universal telecommunications services, speeding up the development of rural e-commerce and promoting the development of the express industry.

The Ministry of Commerce has previously launched a number of policies to promote the development of rural e-commerce. Talking about the implementation, Wang Bingnan said that the Ministry of Commerce conscientiously implemented the "Internet +" action plan put forward by the State Council and put forward the "Internet +" circulation. The Ministry of Commerce regards rural e-commerce as an important part of the construction of rural market system, and also regards rural e-commerce as an important means to expand rural consumption, increase farmers' income and prosper rural economy. Especially this year, the work of rural e-commerce has been intensified, and measures have been taken in four aspects:

First, overall planning and coordination have been strengthened. The Ministry of Commerce, together with 19 ministries and commissions, issued the "opinions on speeding up the Development of Rural E-commerce" this year, which is also a document formed on the basis of a large number of investigations and studies in the previous period. it is also the country's first guidance document to guide the development of rural e-commerce, pointing out the direction of the next development of rural e-commerce.

Second, we have actively carried out a comprehensive demonstration of the entry of e-commerce into rural areas. Since 2014, the Ministry of Commerce and the Ministry of Finance have jointly launched this work, allocating 4.8 billion yuan from the central government to support the development of e-commerce in 256 demonstration counties in two years. In the model counties, we will focus on supporting the central and western regions, especially the 103 national key poverty alleviation and development counties and concentrated poverty-stricken counties. Through financial support, it should be said to promote the formation of a "hematopoietic" mechanism in rural areas, especially in key poverty alleviation counties and centralized poverty-stricken counties.

Third, efforts should be made to create an environment for development. It has carried out a special rectification of infringement and counterfeiting in the Internet field, formulated and issued the "online Retail third-Party platform transaction Rule-making procedure", and worked with the AQSIQ to promote the construction of cold chain standardization of agricultural products.

Fourth, personnel training has been carried out. In view of the current situation of the shortage of rural e-commerce talents, we use the national e-commerce talent re-education and training base platform to guide local governments to carry out education and encourage enterprises to strengthen training in this area. Since August last year, a total of 200000 people have been trained in less than a year.

Wang Bingnan pointed out that at present, some preliminary progress has been made in the development of rural e-commerce: first, it has expanded rural consumption. It should be said that online shopping not only greatly facilitates farmers' consumption, but also effectively releases farmers' consumption potential, and it is also a hot spot of current rural consumption. Second, it has promoted the employment and entrepreneurship of farmers. According to Wang Bingnan, for example, in 2014, Gansu Province set up 30, 000 online stores in poor areas, employing 100000 people. Another example, since 2015, only JD.com this enterprise, in the development of rural e-commerce, it has developed 100000 rural promoters, it should be said that the effect of development is still relatively obvious.

Wang Bingnan also pointed out, "of course, we have also actively carried out the work of 256 comprehensive demonstration counties, of which the first batch of 56 demonstration counties in eight provinces in 2014 achieved good results. I have a statistical data here. By the end of June this year, 81 county-level e-commerce service centers and 70 distribution centers have been established in these 56 demonstration counties; 4213 e-commerce service stations have been set up in townships and villages; 39000 online stores have been opened; and 1.9 million new e-commerce netizens have been added. The economic effect, for example, the sales of industrial products to the countryside reached 58.9 billion. By increasing the income of farmers with agricultural products in cities, the sales of agricultural products have reached 19.3 billion, and the consumption of rural tourism has reached 3.2 billion. "