First of all, the development of agricultural e-commerce should let farmers make money rather than spend money.

On the morning of the 25th, the second Western E-commerce Development Summit Forum was held in Chengdu. Participants, experts, and rural e-commerce gathered to discuss the road to the development of rural e-commerce. Experts at the meeting agreed that in the era of "Internet +," rural e-commerce should first properly handle the relationship between "buying" and "selling". First of all, it is necessary to let farmers make money rather than blindly let them spend money first.

Wu Xiuyuan, deputy director of the Information Center of the Ministry of Agriculture, said: agricultural e-commerce is the starting point of modern agriculture, and "Internet +" provides a rare historical opportunity for the development of agricultural e-commerce, driving the "leapfrog development" of agriculture, helping farmers to "overtake" at detours, and narrowing the "digital gap" between urban and rural areas. Since the beginning of this year, the State Council has issued a series of important documents, which have placed agriculture in a prominent position and made important arrangements for agricultural and rural e-commerce. Internet + 's modern agricultural action provides a major driving force for promoting the development of agricultural e-commerce.

Wu Xiuyuan said: Internet + 's modern agriculture can form an upsurge of mass entrepreneurship and innovation in rural areas, enable every "self-employed" in rural areas to release new entrepreneurial potential, and it can drive the flow of information, technology, material, capital and talent to rural areas. give birth to many new products, new business type and new business models, promote the prosperity and development of the rural economy, and provide new momentum for stable economic growth.

At the same time, she also believes that there are two obvious misunderstandings about the development of agricultural e-commerce: one is agricultural e-commerce = Taobao and JD.com set up shop; the other is that agricultural e-commerce is a means of circulation and has nothing to do with agricultural production. Therefore, the development of rural agricultural e-commerce is faced with many challenges: understanding problems, talent issues, policy issues, logistics issues, brand issues, standards and safety issues and mode issues.

SUNING Yunshang COO Hou Enlong pointed out in the exchange that how to break the situation of rural e-commerce, innovation model is very important, what is the lack of rural e-commerce development? this is a question that local leaders and e-commerce people must consider, such as how the well-known Sichuan cuisine, Sichuan wine and Sichuan tea can enter the dining table of thousands of households in the country and even the world, that is, there is a lack of a strong platform for development, which can be seen. The three core elements of rural e-commerce development platform, logistics and services can form a truly efficient green road of rural e-commerce. Only in this way can Sichuan characteristics be installed online and offline as a whole.

The person in charge of Tianhu Yunshang rural e-commerce, which has been cultivated and developed locally in Sichuan, also believes that the central government has continuously issued articles to promote the development of rural e-commerce, but there are some problems to be solved: unclear rural e-commerce model and asymmetric information. the development of rural e-commerce infrastructure and logistics facilities lags behind; the added value of agricultural products is low and lack of sales channels; it is difficult to purchase the means of production and the quality is difficult to guarantee. Farmers lack access to knowledge such as how to breed skills. One of the core points in the development of rural e-commerce is to first push agricultural products into cities and do a good job in the process of "selling". This procedure is particularly important, followed by the introduction of industrial products to the countryside, which is a "buying" procedure, which cannot be reversed. Only when the platform is sold more, can the platform have vitality, logistics can do the work, and there can be service quality.

It is understood that in Sichuan e-commerce, rural e-commerce is a bright spot. At present, Sichuan Province has created 17 state-level pilot counties for e-commerce in rural areas, ranking second in number in the country and 9 pilot counties at the provincial level. Renshou, Anyue, Qingshen, Zhongjiang and other places are the development models of the well-known "Sichuan rural e-commerce model". The experience of 10 state-level rural business information service pilot counties has been extended to the whole country. The advantage platform of a number of local characteristic agricultural products, such as farm, food , Jiangdou net, expanded rapidly. In 2014, the online sales of agricultural and sideline products in Sichuan Province reached 2.6 million tons, with sales reaching 12.6 billion yuan.