Development report of China's first Agricultural Exhibition released

On October 26th, the China Agricultural Exhibition Development report (2015) was officially released, which is the first industry development report in the field of agricultural exhibitions in China. It also excerpts the list of excellent agricultural exhibitions, the introduction of 8 5A agricultural exhibitions and the classification and identification index system of agricultural exhibitions, which is conducive to further guiding the scientific and healthy development of agricultural exhibitions.

"Agricultural exhibitions have played an irreplaceable role in displaying the achievements of agricultural and rural development, promoting trade in agricultural products, expanding circulation channels, cultivating agricultural brands, and strengthening agricultural exchanges and cooperation." Zhang synthetic, director of the Market and Economic Information Department of the Ministry of Agriculture, said that in order to implement the requirements of the CPC Central Committee and the State Council, the Ministry of Agriculture has organized a team of experts on the basis of its work practice in recent years through systematic analysis and in-depth research. "China Agricultural Exhibition Development report (2015)" (hereinafter referred to as "the report") has been compiled to help people from all walks of life to fully understand the current situation of the development of agricultural exhibitions in China. Find out the problems existing in the development of agricultural exhibition in our country, learn from the experience of brand exhibition in developed countries, and discuss how to cultivate the brand of agricultural exhibition in our country.

The report is divided into five parts. The first part expounds the relationship between agricultural exhibition and modern agriculture, and summarizes the five development stages and characteristics of agricultural exhibition. The second part analyzes the current situation of agricultural exhibition industry in China. Using survey and statistical data, this paper focuses on the stage characteristics of China's agricultural exhibition. The third part summarizes the existing problems and challenges of agricultural exhibition. The fourth part introduces the advanced experience of holding exhibitions in the world, and the fifth part looks forward to the development trend of agricultural exhibitions. this paper puts forward targeted policy suggestions on changing the function and orientation of the government in the development of agricultural exhibitions and giving full play to the role of market mechanism.

Zhang Zhe said that the "report" issued by the editor, on the one hand, is to accurately locate the role of the government in the development of agricultural exhibitions. The public welfare and development status of agricultural exhibitions in China determine that the government is the most important factor in the process of its development. the government should actively adjust and change its role, make overall planning, and bring agricultural exhibitions into the construction of agricultural product circulation system; on the other hand, we should guide, support and standardize agricultural exhibitions and strive to cultivate brand exhibitions. We should promote the marketization process of agricultural exhibitions from three aspects: cultivating mature market subjects, establishing market norms and encouraging market free competition, and bring the cultivation and development of brand agricultural exhibitions into industrial development planning. by strengthening the innovative consciousness of agricultural exhibitions, standardizing the behavior of agricultural exhibitions, cultivating exhibitors and exhibition culture, to create more brand agricultural exhibitions with international influence. Promote the process of marketization, specialization, internationalization, branding and informationization of agricultural exhibitions in China.