Peach prices fall: it may be difficult to go higher in the later stage

Peaches are the hottest fruit in July. This year, when peaches first came on the market, the retail price of peaches was close to 20 yuan per jin. Recently, there has been a big decline in the price of peaches, the wholesale average price has dropped by nearly 2 yuan per jin, and it is difficult to sell. What are the reasons for the big fluctuations in the peach market? What kind of trend will the next market show?

In June 2019, the new season of peaches got off to a good start, with not only high wholesale and retail prices, but also centralized procurement in many producing areas. Compared with the initial slow sales of peaches in 2018, he Tan, an analyst at Zhuochuang Information, believes that there is a shortage of supply.

Hetan: in 2018, peaches were unsalable in many places, selling for only 50 cents a cat. many peach farmers lost money, and some cut down peach trees and planted other cash crops. In addition, in the first half of 2019, many peach producing areas experienced persistent low temperatures and overcast and rainy weather, resulting in a reduction in honey peach production. Because of the shortage of goods in the market, the price remained high.

Due to the high peach market, many peach farmers have made money, and some peach farmers have chosen to hold down their positions for sale, slowing down the pace of sales, hoping to make more profits. However, in recent days, the price of peach has declined greatly, not only the wholesale and retail prices have declined, but also the situation of unpurchased peaches has appeared in some producing areas. What is the reason for the emergence of such a completely different market?

Hetan: generally speaking, the quality of peaches is not good this year. The high price of peaches in the early stage has affected the consumption power. Coupled with the fact that the quality is not up to date and consumers are unwilling to pay the bill, there has been a slowdown in sales. This slowdown offsets the overall shortage of peaches. In addition, there are many fruits on the market, such as watermelons, grapes, bananas, etc., represented by watermelons, the price has dropped to a considerable extent, which has increased the difficulty of peach sales, compared with watermelons and bananas, peaches are more difficult to preserve, and the risk of distributors is high, so there has also been a reduction in acquisitions.

Due to the difficult preservation of peaches, many growers have a strong sales impulse, in the case of slowing down in bulk procurement, more and more markets, roadside stalls for retail, fierce price competition, further reduce the price of peaches.

During the interview, the reporter also found that although there has been a big drop in the price of peaches, the decline in the prices of peaches with better varieties is limited, especially when entering supermarkets, peaches with geographical indications of origin still have the ability to "sell individually". Therefore, he Tan, an analyst at Zhuochuang Information, suggests that growers should constantly enhance their awareness of quality, actively learn some advanced agricultural technologies, and improve the quality of their products.

Hetan: peach trees have more flower buds and high flowering and fruit yields. if they are allowed to grow freely, the load of peach trees will be too large, and the fruit will be thin and small, so early fruit thinning is very important to take the road of quality rather than quantity. In the process of peach growth, it can be bagged, which can prevent peach from cracking, prevent insects and sun, and make peach white and red. At the same time, timely maintenance should be done according to the weather conditions, and Rain Water should pay attention to timely drainage of peach trees. For fruit growers, the quality of this year is a foregone conclusion, and more attention should be paid to improve the quality of their products in the coming year.

At present, the first batch of morning market peaches have been basically sold out, and these peaches are usually picked when they are 7% ripe. They are resistant to transportation and are the peaches that vendors like to buy. And the current peaches, mostly medium-ripe peaches, maturity reached more than 8 points, such peaches are not resistant to storage and transportation, vendors are less willing to buy. Coupled with the fact that there are still many fruits in season, and there is a lot of room for consumers to choose, analyst he Tan believes that it is difficult for the price of peaches to rise in the future. For growers, it is necessary to give full play to their subjective initiative and sell through a variety of channels.