Agricultural tourism can not be supported by beautiful rural industries.

On the 1st, Hangzhou (International) Rural Tourism and Leisure Forum opened in Hangzhou, Zhejiang Province. Qiu Yongzhong, the first person in leisure agriculture in Taiwan and director of the Taiwan Beautiful Rural Development Association, who is the first person of the year in rural tourism in China, said at the forum that rural tourism is now being done in many places, but there can be no "swarm" and there are no differences. beautiful villages should have an industrial foundation, so that farmers can have food and harvest, and on a certain basis, there can be a lot of agricultural integration other than production.

Green water and green mountains are Jinshan and Silver Mountains. In recent years, China's rural tourism has achieved unprecedented development, giving birth to a strong development potential and the value of the times. The more "earthy" but more favored rural tourism has gradually become the "main force" of tourism, poor villages have become tourist scenic spots, and "geography" has also been gradually transformed into the "dividend" of development, in which leisure agriculture plays an irreplaceable role.

As the person of the year of Chinese rural tourism, Qiu Yongzhong believes that leisure agriculture is based on agricultural management, and agriculture integrates resources across fields, as the general saying goes, "businessmen have no boundaries, cross-domain integration, and infinite extension."

"Taiwan has a foundation for agricultural management, and without this foundation, it can only be tourism, not rural tourism or leisure agriculture. There are many kinds of agricultural development, not only production, but also many agricultural combinations other than production. " He said.

He cited the Flying cattle Ranch in Taiwan as an example. At first, 20 local farmers were selected to study cattle raising in the United States. after returning, they will operate a ranch in Miaoli, Taiwan, but the policy has changed, milk powder and beef are allowed to be introduced, and their management is facing a huge crisis. "so we studied together with this ranch, and we decided to develop in the direction of leisure agriculture." He said that at the beginning, tourists went to the leisure farm and felt very fresh and liked to come into contact with cattle, and there were a lot of tourists in the early days of development. In the middle of development, tourists can experience dairy products and related derivatives on the farm, including the experience activities on the farm.

Today, 90% of the visitors to the ranch are the "third generation of parents and children". Parents take their children to the ranch and let them play and play on the open grass, while adults are in a daze in the corner of the ranch. "what we want is this feeling of relaxation together." With that, Qiu Yongzhong impromptu sang the local folk song "when We are together" in the forum, making everyone feel the need of leisure agriculture together.

"Agricultural resources to cooperate with the planning of various types of activities is an opportunity for leisure agriculture, which is inexhaustible and can be used to increase its characteristics, distinguish the market and gain the effect of competitive advantage." Subsequently, he also mentioned that today's open rural tourism scenic spots may bring a series of problems, such as insufficient sources of funds, difficulties in self-hematopoiesis, maintenance and management, and so on.

He believes that it is necessary to build a software mechanism for rural tourism operation. "especially marketing, it is necessary to do a good job of experiential marketing through good activity experience and multi-faceted interactive communication." He said that the focus of the cultivation and sustainable development of characteristic products of rural tourism is creativity, followed by brand building and the story behind the brand. Leisure rural characteristics should pay attention to "local", local material, local technology, shaping the difference in the ground.

"there are 15 forms of agriculture, and with 17 kinds of planning, 255 unique products of leisure agriculture can be developed. All of these colorful agricultural patterns can be used together." He said.

It is understood that this event is jointly sponsored by the China Academy of Rural Culture, China Newsweek, Zhejiang Branch of China News Service, and the Organizing Committee of Hangzhou West Lake Expo. on the evening of the 1st, at the closing ceremony of the West Expo, the award ceremony of the 2015 Chinese Rural Tourism of the year was jointly selected by the China Academy of Rural Culture, China Newsweek, Zhejiang Branch of China News Service, and the Organizing Committee of Hangzhou West Lake Expo.