What is the brand of Zepu red jujube

A few days ago, my friend Xiao du said that the red dates were ripe and invited me to play in the red jujube forest in Saili Township, Zepu County. When Xiao du's 60 mu red jujube forest appeared in our field of vision, the beautiful scenery in front of us made everyone in the same trade excited, "Wow!" For a moment, red dates hung from the branches, almost out of sight. "Xiao du, you've grown up this year!" I said excitedly. But Xiao du's answer surprised me: "I have been growing red dates for eight years and have not made any money. Because of their small scale, they do not have their own brands and their products are not carefully classified. Every year, they are collected by mainland acquirers at a very low price."

Xiao du's helplessness is also the helplessness of many small farmers in southern Xinjiang. Small batch production of agricultural products, original processing, extensive sales, the result of painstaking investment, there are good products but can not sell a good price.

No wonder, to be honest, this is the age of good looks. Buy things, look good and recognize brands. Can't you see that the popular website "some Fair" takes the route of brand special sale, even if it is out of season, it is very popular, and what consumers recognize is the brand. In a sense, brand is the guarantee of quality. No brand, no brand promotion, especially agricultural products, it is even more difficult to get out of the country of origin and sell to the national or world market. Just imagine, as a consumer, in the supermarket dazzling array of goods, in Taobao thousands of merchants, how to identify high-quality goods? At first, it is to look at the brand. In this way, the experience of Xiao du, farmers who are located in remote rural areas of southern Xinjiang, can also be understood.

For a long time, we feel that the cultivation of product brand is the enterprise's own business. However, in order to create a truly influential big brand of agricultural products, it is obviously difficult to achieve by relying solely on the strength of farmers, agricultural cooperatives or individual enterprises. In the cultivation of brands of agricultural products, it is necessary for the government to "support the horse and give it another ride." therefore, the role of the government cannot be absent. Vigorously cultivating and strengthening the brand of agricultural products is not only a strategic choice to enhance the market competitive advantage of agricultural products, promote agricultural industrialization and the development of modern agriculture, but also the only way to increase farmers' income and become rich. The government can provide more assistance in policy guidance, industrial development, financial support, project support, management services and so on.

Zepu County relies on the development of forest and fruit industry to increase farmers' income. at the same time, it promotes the red jujube brand through activities such as holding a red jujube festival and certifying "the largest organic jujube planting area in China".

However, these are not enough. What is the brand of Zepu jujube? Most people in Kashgar do not know. How to cultivate the jujube with the largest organic jujube planting area in China, a well-known brand like "Aksu" apple, and become a pillar for farmers to increase income? That's a big project, and we need to use the efforts of the whole county to cultivate our own fist brand.

Kashgar area has no shortage of good agricultural products, but also basically formed a large-scale raw material production base, but the lack of well-known agricultural products brand. It is understood that the Kashgar region has formed a characteristic forest and fruit which accounts for 1 to 6 of the total area of forest and fruit in Xinjiang, with an output of more than 1.7 million tons. Yecheng, the hometown of walnut, Jiashi, Shache, Zepu, the hometown of Badanmu, and Zepu, the hometown of walnut, are well-known at home and abroad. The conditions for cultivating a good brand have long been ripe, and the embryonic form of the brand is about to emerge. At present, there is an urgent need for the government and farmers, agricultural cooperatives, and enterprises to work together to cultivate and strengthen the brand mechanism of agricultural products, and to establish the awareness of jointly building a big brand, and it is necessary to form a joint force among enterprises in the same industry and raise the strength of the whole county to cultivate a really famous big brand.