Jiang Xiaobai producing area

Jiang Xiaobai, a brand many people have heard of, has unique packaging and novel copywriting, especially loved by the post-80s and post-90s. So where is the origin of Jiang Xiaobai?

First, the origin of Jiang Xiaobai

Jiang Xiaobai's wine-making base is Jiangji winery, which is located in Baisha Town, Jiangjin District, Chongqing, which is the main producing area of Xiaoqu sorghum wine and a famous historical and cultural town in China. Jiangji winery is an international contemporary Chinese winery, which is committed to promoting the palatability, internationalization and fashion of Chinese wine and realizing the "rebirth of old taste" of traditional Chinese wine.

Second, brand introduction

Jiang Xiaobai is a naturally fermented and distilled sorghum wine brand produced by Jiangji winery of Chongqing Jiang Xiaobai Wine Co., Ltd. Jiang Xiaobai is committed to the old taste of traditional Chongqing sorghum wine, taking "I am Jiang Xiaobai, life is very simple" as the brand concept, adhering to the anti-luxury product concept of "simple packaging, refined wine", adhering to the brand spirit of "simple and pure, maverick", in order to continuously build "I am Jiang Xiaobai" brand IP to interact with users, and continue to promote the fashion and internationalization of Chinese traditional fine wine brands.

"simplicity and purity" is not only the taste feature of Jiang Xiaobai, but also the life attitude advocated by Jiang Xiaobai. Xiaobai encourages young people to face their emotions, not to avoid, not to fear, to be themselves. The brand proposition of "I am Jiang Xiaobai, life is very simple" has penetrated into all aspects of modern youth life in the 21st century, and has spawned "face-to-face wine appointment", "good friend's cocktail party" and "I have a bottle of wine". Cultural activities such as "I have something to say to you", "another me in the World", "YOLO Music Live", "Youth Art Exhibition of growth of all things", "Youth Art Exhibition of seeing Meng World", "Jiang Xiaobai Just Battle International Street Dance Competition", "I am Jiang Xiaobai" animation and other cultural activities. With the ferment of time, Jiang Xiaobai's "simple and pure" brand image has evolved into a cultural IP with the ability of self-communication. More and more people are willing to express and express themselves through "Jiang Xiaobai". For this complex world, perhaps everyone is Jiang Xiaobai.

Jiang Xiaobai is a liquor that is popular all over the country. with its unique copywriting, it is liked by young people, and it is also very hot in the market.