Qu Dongyu: Internet + establishes the unique value orientation of Agricultural products

China Securities Network News (trainee reporter Jin Jiajie) "in terms of improving the value of agricultural products, 'Internet +' will establish a unique value orientation of agricultural products." At the 2015 Agricultural Informatization Summit Forum held on the 7th, qu Dongyu, vice minister of the Ministry of Agriculture, pointed out one of the profound effects of Internet + 's continuous infiltration into modern agriculture.

"Agricultural products are different from industrial products. You sell less and less agricultural products on that day, and the quantity of industrial products that can be produced in batches will not be reduced. Therefore, when the auction mechanism of agricultural products is established, the price is getting higher and higher, and 'Internet +' will establish the unique value orientation of agricultural products. " In his speech on the same day, qu Dongyu compared the characteristics of the "Internet +" industry many times and put forward the differences in the specific application of agricultural products.

In order to truly complete the reshaping of the value of agricultural products by "Internet +", it is necessary to promote the construction of modern agriculture in an all-round way. In this regard, qu Dongyu put forward four key tasks of "Internet +" in modern agriculture, and the opinions given are very approachable.

First, speed up the development of agricultural e-commerce, focusing on breaking through the bottleneck of e-commerce for fresh agricultural products. "Australian milk powder can be shipped, but fresh milk cannot be shipped, so it can establish its own advantage when competing with its foreign counterparts." When discussing with e-commerce enterprises, qu Dongyu said so.

Second, we will further promote the demonstration and application of the Internet of things in agriculture, and take the lead in promoting the face-to-face application of the Internet of things technology in agriculture, such as facility agriculture, livestock and poultry aquaculture, and traceability of the quality and safety of agricultural products. "to increase the scientific and technological research on modern agriculture, agriculture is more complex than industry, because it is living and there are more situations."

Third, we should step up the implementation of the Agricultural big data Project and strengthen the collection, analysis, sharing, opening, and development and utilization of big data in agricultural and rural areas. "for the big data project in agriculture, it is very important to share data by industry and region. Enterprises should not only build their own small database, which lacks social value, which may be useful in the early stage and useless in the later stage. It is necessary to learn to establish a mutually open and shared big data between enterprises and platforms. "

Fourth, vigorously improve the capacity of agricultural information services, speed up the entry of information into villages and households, expand the coverage and users of the 12316 information service platform system for agriculture, rural areas and farmers, and strengthen the construction of websites, Weibo, Wechat and mobile clients of the agricultural sector. Make agricultural information stupid, so that every farmer can use the Internet and get information peer-to-peer.

The Internet is closely related to rural agricultural production and management, and Internet + will shape the new form of agricultural industry in the future. "from the natural production of agriculture to agricultural oem, in the past it was the bulk procurement of agricultural products, but in the future it turned to personalized customization of agricultural products, while agricultural personalized customization may be more extensive than industrial personalized customization."