100 cooperatives across the country, 100 agricultural products brands released

On November 7, a press conference on the brands of 100 high-quality agricultural products of 100 cooperatives across the country, sponsored by the Ministry of Agriculture, was held during the 13th China International Agricultural Trade Fair, at which 100 brands selected from more than 1.4 million cooperatives were announced. This activity not only excavates the brand value of agricultural products, but also reflects the support to farmers' cooperatives, a new type of operator. From then on, the brands of agricultural products of farmers' cooperatives have officially issued "gold-lettered signboards". At the press conference, Minister of Agriculture Han Changfu stressed that agricultural departments at all levels should attach great importance to the building of agricultural brands. While doing a good job in agricultural production, they should strive to build well-known brands of agricultural products, cultivate brand subjects, actively guide marketing, strengthen service supervision, and create a good environment for the healthy development of high-quality agricultural products.

Han Changfu pointed out: in recent years, the Ministry of Agriculture and local agricultural departments at all levels have conscientiously implemented the spirit of the central government and carried out work from the aspects of standardization and certification, pilot demonstration, display and sale, brand communication, brand research, and so on. we have strengthened the certification of geographical indications for pollution-free agricultural products, green food, organic food and agricultural products, and increased the cultivation, shaping, marketing, promotion and protection of agricultural brands, and brand building has achieved remarkable results. At present, more than 50,000 farmers' cooperatives across the country have registered trademarks, and some have also won the titles of famous trademarks, famous brands and well-known trademarks in China, and more than 30,000 farmers' cooperatives have passed pollution-free, green, organic and other product quality certifications. a large number of agricultural brands are already familiar to people. Brand agricultural industrial clusters have been gradually formed in many places, which has become an important force in the regional economy, directly promoting agricultural efficiency and increasing farmers' income.

It is understood that the selection of 100 agricultural brands in 100 cooperatives has set off an upsurge of brand creation and brand competition among farmers' cooperatives across the country. Local agricultural departments have conscientiously organized local farmers' cooperatives to participate in the election. Through layer upon layer selection, fair selection and result publicity, 100 agricultural products brands of 100 cooperatives were finally determined.

Han Changfu stressed: during the 13th five-year Plan period, it is necessary to speed up the transformation of the mode of agricultural development, accelerate agricultural modernization, deeply implement the brand strategy of agricultural products, and promote efficiency and competitiveness through the brand strategy. Agricultural departments at all levels should attach great importance to the construction of agricultural brands. While doing a good job in agricultural production, they should strive to build well-known brands of agricultural products. First, they should cultivate brand subjects. It is necessary to strengthen the cultivation of farmers' cooperatives and the main body of "one village, one product", develop and strengthen the contingent of outstanding talents for agricultural brand construction, support key leading enterprises and farmers' cooperatives to establish close ties of interests, and jointly build agricultural brands. Second, we should actively guide marketing. It is necessary to attach importance to the research and development of the agricultural market, make an in-depth analysis of the market structure, circulation channels, and the needs of middle and high-end consumers, provide more valuable market consultation and services for cooperatives, and promote the development of new formats such as agricultural e-commerce. innovate marketing channels for agricultural products. Third, it is necessary to strengthen service supervision. It is necessary to improve the brand catalogue system and supervision system of agricultural products, establish a red-black list of agricultural brands, improve the brand withdrawal mechanism, strengthen supervision, inspection and information disclosure, strictly publicize and punish people for breaking promises, so as to create a good environment for the healthy development of high-quality brands.

Han Changfu said that the Ministry of Agriculture is willing to solemnly promote and help the platform for high-quality and safe agricultural products, and also hopes that all news and propaganda units will further strengthen public welfare publicity and choose the most powerful and effective way to promote brand agricultural products. we will deeply excavate the cultural connotation of agricultural products brands and speed up the application of Internet technology in the cultivation and promotion of agricultural brands. Help to build the brand of agricultural products and increase farmers' income and become rich.

The press conference was presided over by qu Dongyu, Vice Minister of Agriculture. Representatives of three cooperatives spoke at the meeting.