The development of geographical indications of agricultural products will focus on singing the quadrilogy.

On November 8, Liu Xinlu, director of the Agricultural Products Quality and Safety Center of the Ministry of Agriculture, said at the promotion meeting of agricultural products geographical indication brands held during the 13th China International Agricultural Products Fair that in the future, the development of agricultural products geographical indications will focus on singing four songs.

One is to sing a good planning song. According to the deployment of the Fifth Plenary Session of the 18th CPC Central Committee, systematically plan the development of geographical indications for agricultural products. On the one hand, we should cherish resources, ensure that good things from all over the country are included in the scope of protection, and carefully cultivate and create "regional business cards"; on the other hand, we should strengthen the awareness of fine products, make good use of the "gold-lettered signboard" of geographical indications of agricultural products, ensure the registration of a product, protect a resource and develop a local economy.

Second, sing quality songs. Strengthen quality control, maintain characteristic quality, strengthen supervision on agricultural product quality and safety, and ensure that no "brand smashing" event occurs; strengthen industry guidance and service, enhance the sense of honor and responsibility of producers and operators; strengthen the management of authorized use of signs, standardize the behavior of standard use and market order.

Third, sing a good propaganda song. We will implement the national "Internet +","big data" and e-commerce strategic deployment, promote the informatization construction of geographical indications of agricultural products, improve brand recognition and influence; increase popular science publicity, and create a good atmosphere for the whole society to pay attention to and maintain geographical indications of agricultural products.

Fourth, sing the international song well. Actively implement the national "Belt and Road" strategy, promote exchanges and cooperation with various countries and regions, advance the process of China-EU geographical indication cooperation agreement, promote China's traditional characteristic products to go global, and expand overseas markets.