Innovating Agricultural Marketing Mode and speeding up the Construction of Agricultural products Circulation system

A (Reporter Zhong Xin) on November 8, during the 13th China International Agricultural products Fair, the Ministry of Agriculture held the first national agricultural product dealers' conference, centering on "innovating agricultural marketing services." speed up the construction of a team of honest dealers and farmers' brokers, and make every effort to promote the development of modern agriculture ", with an in-depth analysis of the new situation and requirements facing the market circulation of agricultural products in the new stage. Exchange the work experience of agricultural products circulation in various places and promote the construction of agricultural products circulation system. Qu Dongyu, vice minister of the Ministry of Agriculture, attended and spoke at the meeting, while Zhang Zulin, vice governor of Yunnan Province, and Lu Weifeng, vice governor of Heilongjiang Province, attended and spoke at the meeting.

Qu Dongyu pointed out that agricultural and rural economic development has entered a new stage, and agricultural "restructuring and transformation" requires both production and market, and the market circulation of agricultural products, as a bridge between production and consumption, has played a key role in guiding agricultural production, increasing farmers' income, ensuring market supply, and prospering the rural economy. In recent years, thanks to the joint efforts of agricultural departments at all levels and all parties concerned, the construction of the circulation system of agricultural products has achieved remarkable results, a multi-level circulation network has been initially built, and the circulation channels of agricultural products have been further broadened. the contingent of dealers and brokers has been gradually improved, which has played a positive role in maintaining agricultural product production stability, market stability and price stability. At the same time, we should also be soberly aware that there is still a lot of room for development in the construction of agricultural product circulation system. The concept of emphasizing production over the market has not been broken, the guiding role of circulation in the market has not been brought into full play, and the means and capacity of circulation services are still lacking, which requires the agricultural departments at all levels to attach great importance to it, and all sectors of society should make concerted efforts to take practical measures to improve it.

Qu Dongyu stressed: it is necessary to closely revolve around the goals and tasks put forward by the Fifth Plenary session of the 18th CPC Central Committee, firmly establish the concept of attaching equal importance to production and circulation, always grasp the two themes of honesty and benefit to farmers, plan scientifically, take the initiative, find the right entry point and work, innovate agricultural marketing models, and speed up the construction of the circulation system of agricultural products. At present and for a period of time in the future, the construction of the circulation system of agricultural products should focus on four aspects: first, give full play to the backbone role of the wholesale market of agricultural products, improve the basic market conditions, and do a good job in information consulting services. to create a good marketing environment for dealers; second, to speed up the cultivation of modern agricultural marketing subjects with the integrity construction of dealers and brokers as the core. Support the circulation enterprises to expand the industrial chain, guide dealers and brokers to develop towards materialization, scale, industrialization and brand; third, make overall planning for the wholesale market of agricultural products, agricultural exhibitions and agricultural e-commerce, innovate the circulation formula, and strive to create the circulation of agricultural products new business type. Fourth, implement and improve relevant circulation policies, reduce circulation costs, improve circulation efficiency, standardize market management, and create a good market atmosphere.

The meeting was presided over by Zhang Yuxiang, president of the China Agricultural products Market Association. Relevant industry experts made exchanges and speeches around the circulation of agricultural products. At the meeting, representatives of dealers were organized to sign the "proposal for honest Management of benefiting Agriculture and benefiting the people", and 10 representatives were awarded the honorary plaque of "benefit broker".