"Media + Internet + Agriculture" promotes the Transformation and upgrading of traditional Agriculture

With the continuous penetration of "Internet +" into various industries, agriculture, as the foundation of the country, is also actively seeking the transformation of the mode of development. "Internet + characteristic agriculture" is considered to be a new trend of agricultural development in the future.

"this is a cross-border era. Through'+ 'another industry or platform, traditional industries help traditional industries achieve better promotion, progress and development by means of innovation, reform and reshaping. " Yang Xiao, general manager of China Television Heyang Media Technology (Beijing) Co., Ltd., said at the recent "Media + Internet + Agriculture" new starting point for the transformation and upgrading of traditional agriculture and the first round of promotion and launch of the landmark mall.

Open up a new model of agricultural development

"the cross-border and effective integration of traditional industries and the rapidly developing Internet is not only the opening of the industry, but also the driving force of industry reshaping and new innovation, but also the extension of the openness of an industry, using channels to carry content to expand into a platform to create a new ecosystem in new areas." Yang Xiao said.

He believes that "media + Internet + agriculture" is a new model for the development of new agriculture. "Media +" is to break the traditional format, take the media as the leading platform, integrate food programs, restaurant stores, landmark malls and social platforms, and direct users from the content platform to shopping malls and physical stores to reach a deal.

Li Wanshou, chairman of Collaborative Innovation Fund Management Co., Ltd., believes that compared with other agricultural e-commerce, the combination of cultural media and the real economy will change the lack of traditional e-commerce, so that e-commerce insert the wings of culture.

In Yang Xiao's view, how to stimulate consumers' interest in the purchase of agricultural products is an urgent problem for e-commerce.

Yang Xiao said, "Open up new program models, seize the market, and use variety shows to convey information on food and agricultural products, so as to stimulate users' interest in agricultural products." With the content of the media form as the center and the high-quality content as the carrier, the agricultural products are delivered to the audience in the form of scene, drama and life, and then widely spread through the network video platform to attract and cultivate a group of loyal food lovers. Through the content of the program, users can recognize the production of ingredients and delicacies, and induce users' interest and stimulate their desire to buy. At the same time, the program is equipped with offline gourmet restaurants and landmark malls to meet users' desire to buy and taste in time. "

Li Wanshou said, "Guizhou Zunyi Compass Company launched the landmark mall, the food variety show 'eating travels' and 'eating travels' restaurants. It is through a variety of online and offline mixed trading modes of geographical indication products, such as B2B, B2C, O2O, C2B, to realize online and offline transactions between enterprises, integrated operation of online malls and physical stores, and high-quality media to strongly promote new business models of local business cards. Form a closed-loop industrial chain with geographical indication products and culture as the core. This new business model aims to improve the circulation efficiency of geographical indication products, promote the modernization of agriculture with Chinese characteristics, and promote the transformation and upgrading of agricultural industrialization. "

"Internet + characteristic Agriculture" has become a new trend of development in the future.

At present, "Internet + agriculture" is coming rapidly.

Premier Li Keqiang presided over an executive meeting of the State Council on October 14 to introduce a new policy on the development of rural e-commerce. The meeting pointed out that it is necessary to speed up the development of rural e-commerce and organically combine physical stores with e-commerce, so that the real economy and the Internet have a superimposed effect. Specifically, efforts should be made to improve the environment for the development of rural e-commerce, train rural e-commerce talents and increase policy support for rural e-commerce. To this end, the total state financial investment is expected to exceed 140 billion yuan. The rural market will become the next e-commerce blue ocean market after books, clothing and 3C.

Industry insiders said that "Internet + Agriculture" is not a simple addition of the traditional business model and the mobile Internet, but a deep integration between businessmen and customers. Under the background of the rapid penetration of the Internet and favorable policy support, "Internet + Agriculture" is entering a golden period of accelerating transformation and innovative development.

It is worth noting that the e-commerce of characteristic agricultural products has been done by some people all the time, but there are not many high-quality products, not many with characteristics, and those who really grasp the spiritual essence of "Internet +" are even more rare. The "geographical indication products" launched this time are groundbreaking from the cultural point of view of a city's history, a specialty and a story, looking for famous specialties and finding the best businesses.

Li Wanshou said that all the merchants entering the resident bid city are geographical indication product merchants who have passed the quality inspection of the State General Administration of quality Supervision, Inspection and Quarantine, and the products are high-quality varieties with local characteristics, cultural heritage, and long and unique craftsmanship, which not only enable consumers to enjoy authentic hometown delicacy without leaving their homes, but also solve the current social food safety problems and the demand for high-quality food materials.

Although "Internet + Agriculture" is an industry encouraged by the state, the high logistics cost is an urgent problem to be solved in the development of agricultural e-commerce.

Industry insiders believe that the fresh and non-standard nature of agricultural products makes them much more complicated than industrial products in e-commerce sales, which is the primary reason for restricting their development. "the added value of agricultural products is generally not high, but the cost of logistics and preservation is very high, especially fresh food, which needs cold chain transportation. This not only reduces the profit space of enterprises, but also raises the price of goods, weakens its competitive advantage with offline channels, and harms consumers' desire to buy. "