The Agricultural Fair shows its development achievements, the "three modernizations" drive the acceleration of modern agriculture

At the 13th China International Agricultural Fair, which ended on the 10th, novel and special agricultural products attracted a large audience, and professional exhibition areas such as national modern agricultural demonstration zones, famous fruits and China's land reclamation were crowded. A reporter from the Economic Daily visited and found that information-driven, intensive management, and brand development have become the highlights of this year's Agricultural Fair.

From November 7 to 10, the 13th China International Agricultural Trade Fair was held in Fuzhou, Fujian Province. the on-site trade volume reached 49 billion yuan and the on-site retail sales reached 353 million yuan, all exceeding the level of the previous one. Han Changfu, minister of agriculture, said that the Farm Trade Fair focuses on the achievements of China's agricultural and rural development in the direction of "marketization, specialization, internationalization, branding and informationization".

Informationization adds momentum

The average consumer may have seen cattle and sheep with QR codes in their ears, but it is rare for turbot fish served on the table when cooked with QR codes on their gills. At the Liaoning Provincial Fisheries Museum, turbot fish attracted visitors to stop and watch, and many people scanned the QR code with their mobile phones after tasting it. Li Ying, director of the pavilion, said that the turbot fish on display are from Xingcheng City, Liaoning Province. "once hit the QR code, the enterprise will add a 'hoop spell' to itself, and the input standards will be strictly implemented in the breeding link."

"not many people know about traditional Chinese medicine, and we hope that through clear standards, perfect credit evaluation and strict quality control, people who do not know how to shop online can also buy them." In the information exhibition area, long Xingchao, director of Tiandi Network of traditional Chinese Medicine, said. It is understood that the e-commerce platform is the agricultural and rural information demonstration base of the Ministry of Agriculture, connecting more than 700 varieties of traditional Chinese medicine, 200000 growers and 300000 members.

At the 2015 Agricultural Informatization Summit Forum held during the Agricultural Trade Fair, Vice Minister of Agriculture qu Dongyu said that to promote "Internet +" modern agriculture, it is necessary to speed up the development of agricultural e-commerce, guide and support new operators to dock with e-commerce platforms; it is necessary to promote the application of agricultural Internet of things technology in facility agriculture, livestock and poultry aquaculture, and traceability of agricultural products quality and safety.

Intensification promotes growth

When I entered the Shanghai Pavilion, the first thing I saw was a touch screen. "this is a comprehensive command and dispatching service platform for agricultural machinery, which makes an intelligent analysis of the working efficiency of agricultural machinery, which is conducive to the effective dispatching of agricultural machinery hands by cooperatives, and can also be used by large farmers to release the operational needs of agricultural machinery." Wang Jian, deputy general manager of Shanghai Nongyi Information Technology Company, told the Economic Daily that the capital investment in the system is less than 10,000 yuan, but for the agricultural machinery cooperative, where the price of a single large agricultural machinery is often hundreds of thousands of yuan, this undoubtedly means the improvement of management efficiency.

At the current Agricultural Fair, farmers' cooperatives, large growers and family farms have become active market subjects, reflecting the continuous improvement of the intensive and organized level of agricultural management. According to data from the Ministry of Agriculture, before the project, more than 3.4 million farmers across the country have operated more than 50 mu of arable land; the number of registered farmers' cooperatives has reached 1.402 million, of which 99.07 million have joined the cooperative, accounting for 38.1 percent of the total number of farmers in the country; there are more than 120000 leading enterprises in various types of agricultural industrialization, providing more than 1/3 of the market supply of agricultural products and processed products.

Modern agricultural demonstration zone is the national team and vanguard of intensive management. The exhibition area of the demonstration area is the largest exhibition area of the current Agricultural Trade Fair, with nearly 1000 units participating from 257 demonstration areas. According to Ye Zhenqin, director of the Planning Department of the Ministry of Agriculture, the 283 demonstration areas account for 40 percent of the country's grain, and high-standard farmland accounts for 53 percent, all of which are much higher than the national average. Data show that 44 of the first two batches of 153 national modern agricultural demonstration areas have taken the lead in entering the stage of basically realizing agricultural modernization.

"with the pilot project of agricultural reform and construction, the demonstration zone continues to speed up the construction of a new agricultural management system, innovate new ways of financial support, and explore a new mechanism for the construction of material, technological and equipment. Based on this, the Ministry of Agriculture, the Ministry of Finance and other four departments recently proposed that more than half of the demonstration areas will enter the stage of basically realizing agricultural modernization by 2020. " Yu Xinrong, vice minister of agriculture, said so.

Branding helps development

Shanghai Guangming Group Urban vegetable Garden, Hunan Agricultural Reclamation Yongxing Bingtang Orange, Guangdong Agricultural Reclamation Yantang Milk …... At the Agricultural Fair, all kinds of high-quality agricultural products from the national land reclamation system are favored by dealers. "the sweet and delicious ice candy orange also has an ID card. The mobile phone can scan the QR code on the box and find out the origin, producer and other information." Liao Bangwen, manager of Hunan Land Reclamation Yongxing Fruit Industry Co., Ltd., said.

At the current Agricultural Fair, the public brand of "China Land Reclamation" industry was unveiled for the first time. Sun Fajun, deputy director of the China Land Reclamation Economic Development Center, said that 130 leading enterprises from 15 reclamation areas across the country participated in the China Agricultural Reclamation Hall, bringing thousands of safe and high-quality agricultural products from the green ecological environment of the reclamation areas. meet the requirements of "three products and one standard", and most products also have quality traceability marks.

"the total output of many agricultural products in China ranks first in the world, but it lacks a number of agricultural products brands that are competitive in the international market. To promote agricultural branding, it is necessary to give better play to the role of government services. " Qu Dongyu, vice minister of the Ministry of Agriculture, said: it is necessary to study the uniqueness of China's agriculture and form a pyramid of multi-interactive regional public brands, enterprise brands, product brands, and peasant household brands.

At present, more than 50,000 farmers' cooperatives across the country have registered trademarks, and some have also won the titles of famous trademarks, famous brands and well-known trademarks in China, and more than 30,000 farmers' cooperatives have passed pollution-free, green, organic and other product quality certifications. a large number of agricultural brands are already familiar to people.

By the end of last year, there were 8700 green food enterprises and 21153 products. There are 814 certified organic products enterprises and 3342 products. There are more than 70, 000 certified products of pollution-free agricultural products, the total number of registered geographical indications of agricultural products has reached 1588, and the degree of brand standardization has been significantly improved.