"Internet +" spawned China's agricultural and rural economy new business type

What kind of catalytic effect will Internet + bring to the economic and social life of agriculture and rural areas? At the 2015 Agricultural Informatization Summit Forum held in Fuzhou from November 7 to 8, experts pointed out that "Internet +" rural e-commerce will bring great-leap-forward development of the rural economy, and the combination with the quality traceability system of agricultural products will help the quality and safety of agricultural products. The combination with rural finance will improve the existing rural financial service system and give birth to a series of agricultural and rural economy new business type.

"Internet +" Agricultural Electronic Commerce

With the rapid development of e-commerce in rural China, there are more than 3000 e-commerce platforms for agricultural products across the country, and the online retail transaction volume of agricultural products exceeded 100 billion yuan in 2014. Agricultural e-commerce platforms such as seeds, chemical fertilizers and pesticides have emerged rapidly, and leisure and sightseeing agriculture and residential e-commerce have sprung up. JD.com, Ali, SUNING and other e-commerce platforms have successively launched live agricultural products into the community and rest assured that agricultural materials into the field of e-commerce pilot.

Wang Xiaobing, deputy director of the Market and Economic Information Department of the Ministry of Agriculture, said that the development of agricultural e-commerce has innovated the circulation mode of agricultural products, forced the standardization of agricultural production, and reshaped the form of agricultural industry. the development pattern of the common development of cross-regional e-commerce platform and local e-commerce platform, the burst of competition between the eastern, central and western regions, and the two-way interaction of agricultural products into cities and industrial products to the countryside is taking shape.

It is understood that the Ministry of Agriculture will actively promote the construction of agricultural e-commerce demonstration projects by means of training agricultural operators, docking platforms, establishing an information guidance mechanism, promoting pilot demonstration, and strengthening the supporting environment, to create conditions for the rapid development of agricultural e-commerce.

Experts said that the rapid development of agricultural e-commerce is profoundly changing the circulation mode of traditional agricultural products, and has become a new driving force for accelerating the transformation of agricultural development mode, improving the market mechanism of agricultural products, and promoting the development of agricultural and rural informationization. the role in developing modern agriculture, prospering the rural economy, and improving the lives of urban and rural residents has become increasingly prominent, and will lay a solid foundation for promoting the process of agricultural informatization as a whole.

"Internet +" Agricultural products Safety

In July this year, the State Council issued the guidance on actively promoting the "Internet +" action, proposing to cultivate diversified agricultural Internet management service models and improve the quality and safety traceability system of agricultural and sideline products. It is pointed out that the whole process of agricultural and sideline products "from farmland to table" can be traced back.

It is understood that with the help of "Internet +," the Ministry of Agriculture is making full use of modern information technologies such as big data and the Internet of things to speed up the construction of a quality and safety system for agricultural products and step up the construction of a national information platform for retrospective management of the quality and safety of agricultural products to ensure "safety on the tip of the tongue."

During the forum, initiated by China soft International and jointly with a number of enterprises in the field of agricultural product quality and safety, the "Cooperation platform for Innovation and Application Promotion of the Internet of things for Agricultural products quality and Safety" was established. This platform will promote the traceability of agricultural products "from farmland to table" and build a promotion service platform for agricultural products that are included in the trust system.

"Internet +" Rural Finance

With the proposal of "Internet +", China's rural Internet finance has entered a new stage of development, and rural finance has become a "blue ocean" for all kinds of financial service institutions to compete.

At this forum, financial regulatory officials and representatives of financial institutions said that the rapid development of Internet finance in rural areas will open a new door for returning migrant workers to participate in entrepreneurship and innovation, meet the investment and financing needs of small and micro enterprises and low-and middle-income classes in rural areas, improve the quality and efficiency of financial services, guide private finance to standardization, and strengthen micro-finance. Enhance the universality of rural finance and other aspects to play a unique function and role.

Experts suggest that through the strong cooperation of governments and financial institutions at all levels, vigorously develop inclusive finance and improve the rural financial system, comprehensively deepen the reform and innovation of rural finance, give full play to the joint forces of policy finance, commercial finance, and cooperative finance, and establish and improve a multi-level, diversified, and moderately competitive rural financial service system, so as to comprehensively improve the availability of financing for agriculture, rural areas and farmers.

It is understood that the Information Center of the Ministry of Agriculture cooperates with insurance institutions to broaden the channels of agricultural insurance services, open up the "integration of two stations" between village-level information service stations and insurance service stations, realize the "great cooperation" model of the government, insurance, banks, enterprises, and farms, and explore a new model for the development of "Internet +" insurance for agriculture, rural areas and farmers.