All kinds of "playing" of Internet + 's land

Around 2011, as Chu Orange became popular, Internet and technology companies funded the acquisition of land use rights and then agricultural production was all the rage. NetEase raised pigs, Liu Chuanzhi invested in Taoyuan and Pan Shiyi invested in apple planting one after another.

After 2013, the tide of e-commerce sprang up, and the model of "e-commerce + land" emerged. To put it simply, it is to increase the sales of agricultural products by selling agricultural products obtained on the land through e-commerce.

At present, the Internet begins to touch the core of agriculture-land. For example, Taoyuan life, let users decide what to grow on a piece of land; for example, blindly promote agricultural products. What has aroused more heated discussion is that the "gathering land" project launched by Ali Jushu points directly to the land transfer system, first transferring the land to e-commerce companies, and then to users, either privately customized or crowdfunded, and users pay for the use of agricultural products on the land at the same time. The "gathering Land" project not only gives users access to land use rights, but also provides a series of supporting services such as planting technology, logistics of agricultural products, e-commerce of agricultural products, agricultural tourism and so on. This practice has completely changed the order of agricultural production decision-making, and touched the core resource of China's agriculture-land with Internet thinking for the first time.

At present, some Internet start-up projects around land are beginning to emerge. One is the Internet projects for the exchange of land transfer information, which fill the information gap and accelerate the circulation of agricultural land. One is localization and small-scale "agglomeration" projects. There is also a category of non-Internet projects in rural areas. For example, farm music under customized agriculture, rural leisure, agricultural infrastructure and so on.

At the node where the national policy is becoming more and more clear, every link of the agricultural industry chain has a deep relationship with the Internet, including land, a key element of production, has begun to become the hot spot and core of entrepreneurship in the agricultural field. When the traditional land transfer is also moving towards Internet integration, it will have an impact on the whole chain of agriculture.