The largest vegetable country in the world urgently needs brand building.

On December 7, with the support of the people's Government of Guangxi Zhuang Autonomous region, the first Chinese vegetable Brand Conference, jointly sponsored by China vegetable Circulation Association and Guangxi Zhuang Autonomous region Department of Commerce, and co-sponsored by Guangxi Agricultural products Circulation Association, was held in Nanning. The two-day conference, attended by more than 300 people from government departments, scientific research institutions and related enterprises, focused on China's vegetable brand construction and other related issues.

China's vegetable production has increased from about 80 million tons in 1980 to 760 million tons in 2014, and the per capita share has also increased from about 80 kg in 1980 to 500kg at present. Although China is the largest producer of vegetables in the world, the construction of vegetable brand lags behind. From a national point of view, the vast majority of vegetables are still in the situation of low-end supply, even if some provinces have started vegetable brand building work, but the results are not obvious. In particular, compared with the developed countries, there are many deficiencies in the quality and safety of vegetables, classification, packaging, storage and deep processing of vegetables.

Starting from the current situation of vegetables in China and the needs of brand construction, the conference adheres to the core of "brand building", closely revolves around the theme of "achieving brand and innovating brand", and actively promotes vegetable brand construction as the orientation. for the industry to establish a number of model brand enterprises, brand bases, brand products and build a sharing platform for the results of agricultural products enterprises as the goal Actively organized a series of activities, such as the Chinese vegetable industry brand award conference, China vegetable brand building summit forum, famous, special and high-quality vegetable base visit, production and marketing docking negotiations and so on.

As the first industry event of China's vegetable circulation industry, the conference also won high praise from all parties attending the meeting. Relevant experts attending the meeting said that the convening of the conference will officially open the way for China's vegetable circulation industry to embark on the "brand development strategy" and will play a positive role in promoting the construction of China's vegetable circulation industry and improving the sustainable development of agricultural products circulation; at the same time, the conference will also become an important symbol for China's vegetable circulation industry to embark on the road of brand development.

According to the organizer of the meeting, the main people attending the meeting were the governments of the main vegetable producing areas of the national "vegetable basket", the governments of the counties (cities and districts) of agricultural products production bases, local commercial departments, local agricultural bureaus (vegetable bureaus, edible mushroom offices) and other relevant responsible persons. Local e-commerce, financial services, agricultural products (vegetables, edible fungi) industry associations and other relevant responsible persons National agricultural products wholesale markets, farmers' markets, vegetable wholesalers, national large-scale commercial supermarkets, agricultural products e-commerce enterprises, executives of well-known vegetable circulation enterprises and other relevant responsible persons, the national vegetable (edible fungus) production base, farms (land reclamation), cooperatives and other relevant responsible persons.

meanwhile, At the conference, there were also "Top 100 Brands of Chinese vegetables in 2015", "Top 50 Chinese Brand Community vegetable shops in 2015", "Advanced Units in vegetable Circulation in China in 2015", "Top Ten vegetable production bases in China in 2015", "Top Ten Brand vegetable Wholesale Market in China in 2015", "Top Ten Brand Farmers' Market in 2015", "Top Ten Brand fresh Electronic Commerce in China in 2015", Award-winning enterprises such as "2015 China vegetable Circulation Brand Construction Outstanding contribution Award", "2015 China vegetable Brand E-commerce Leader" and "2015 China Gold vegetable Wholesale" were awarded on the spot.

In addition, Guangxi Zhuang Autonomous region, as the host of the conference, produced 2245 tons of vegetables in 2014, especially the development of vegetables in autumn and winter has made Guangxi an important base for transporting food from the south to the north and a "post-vegetable garden" for Guangdong, Hong Kong and Macao. At present, there are 68258 valid registered trademarks for vegetables in Guangxi, including 26 well-known trademarks in China, 513 famous trademarks in Guangxi and 30 geographical indication trademarks, which have laid a good foundation for Guangxi to take the road of "brand development strategy".