The construction of Huahai in China shows the trend of blowout development, and the benign development must be poor.

In recent years, although Huahai construction and development has just started in our country, it shows the momentum of blowout rapid development. Although the flower tourism industry has played an important role in promoting the transformation and upgrading of the flower industry and leisure agriculture, people in the industry have pointed out that blindly following the trend is not a good thing, and sustainable and sound development must be in line with local conditions and take the road of differential construction and development.

At present, although there is no clear data on the scale of the national flower sea, the unstoppable speed of development is the unanimous view of the respondents. Ding Yuesheng, chairman of the China Flower and Sea Alliance, told reporters: "A lot of flowers have been built or under construction across the country from Sanya in Hainan to the northeast and even Xinjiang. This momentum is more appropriate to describe as in full swing, and it feels a bit overheated."

In Dali, Yunnan Province, five Huahai projects have been launched this year alone, covering an area of about 5,000 mu. Li Bing, general manager of a flower company in Shiyan, Hubei Province, said the construction of their Huagu project began on November 23, and on the same day, a number of people gathered from all directions to inspect the Hebo Garden project. "We are going to set up China Lotus Lotus Sea Development Co., Ltd., crowdfunded by the National Flower Sea, and work together to turn the 5,000-mu Hebo Garden into a national famous lotus-themed four-season flower sea." Peng Xinglong, director of the Lotus Industry Development Bureau in Lianhua County, Jiangxi Province, said.

Wang Xiaohua, secretary-general of China Huahai Alliance and senior lecturer in the Department of Landscape Planning of Guangdong Ecological Engineering Vocational College, is good at eco-tourism scenic spot design. He said: at present, there are six or seven Huahai projects under construction in Guangzhou, including the pure Huahai model project "one million Sunflower Garden" covering an area of 260000 square meters and the "Lingnan Red Leaf World" with red leaves as the theme and a planned investment of 500 million yuan. "although the national construction and development of Huahai is only an early stage of development, the momentum is very strong, and some second-tier cities are also accelerating the construction of Huahai project. it can be said that Huahai construction has entered a period of rapid development. However, the current Huahai construction, whether from the design thinking or product positioning is not mature enough, its profit point mainly depends on ticket revenue. " Wang Xiaohua said.

In view of the current blowout development momentum of Huahai construction across the country, Zhang Huizhong, manager of a Dali Yunhai Agricultural Development Co., Ltd., said bluntly: "it is not a good thing, it is dangerous to blindly follow the trend." The company has built 1500 mu of Flower Sea in Yinqiao Town, Dali City, of which the lavender Flower Sea covers an area of 1039 mu. Since July 28 this year, more than 150000 visitors have visited the park. Zhang Huizhong said: "Lavender Flower Haikai Garden is actually a test of the market, but many tourists come to enjoy the flowers, and many people mistakenly think that it is easy to make money for flowers that do not seem to have any technical content. In fact, they are completely wrong. Leisure agriculture is a very professional industry, because the investment is large and it is impossible to do well without the support of the government. If you only rely on collecting tickets, it will be very difficult to make ends meet. Without a good plan, you can't make money by collecting tickets alone to develop the other values of the sea of flowers. "

Zhang Xinghua, general manager of a Changzhou Agricultural Technology Co., Ltd., said in an interview with reporters: blindly following the trend is a common feature in all industries. Without going through market research and the pre-postgraduate entrance examination, people rush to catch up when they see the sea of flowers making money. As a result, there is a sea of flowers everywhere, and the varieties are sunflowers, Persian chrysanthemums, drunken butterfly flowers, tulips and so on. Surrounded by a fence, sow seeds, the sea of flowers that begin to collect fees is not sustainable, so the sea of flowers that lack characteristics and generate income from tickets alone will be difficult to take. "if you want to do it for a long time, pre-investigation, positioning, planning, and so on are very important. Make full use of the location conditions, history, humanities and other resources of the project location to really create a high-quality product, in order to be in an invincible position in the big waves. " Zhang Xinghua pointed out.

Ding Yuesheng is good at the construction of wetland parks and the regulation and control of lotus flowers.According to his understanding, many Huahai owners have crossed the border from the real estate industry, financial industry, and entertainment industry to the Huahai industry.Because of the lack of construction and management technology, they ignore measures to local conditions and develop blindly. Homogenization is very serious. To this end, he initiated the establishment of the China Huahai Alliance is to sum up lessons, better serve the industry, so that investors take fewer detours. Ding Yuesheng believes that first of all, the construction of Huahai should be diversified, such as combining with the seed industry, even if there are not too many tourists, we can increase profits and reduce risks through flower seed production; secondly, we should choose a large environmental background. unless we have great strength, we should take advantage of the opportunity to develop, such as building Huahai in tourist hot spots such as Lijiang, Dali, Tengchong and Xishuangbanna, the chances of success are relatively high. Secondly, in places with inconvenient transportation and fewer tourists, we should carefully build a sea of flowers, but we can consider using woody flowering plants to create a sea of flowers, so as to make a profit through the growth of trees, and it is easy to lose money simply making herbaceous flowers. Ding Yuesheng pointed out: "the important thing in Huahai construction is to consider how to attract tourists, to avoid homogenization, and to have eye-catching features, otherwise tourists will not easily pay for tickets to enter Huahai."

Ding Yuesheng's view coincides with Gao Yike, a professor at the School of Landscape Architecture of Beijing Forestry University. Gao Yike said in an interview with reporters: the early flower sea landscape mostly comes from the production base of flowers for industrial processing and seed bulb production. On this basis, through the standardized maintenance of the landscape and the improvement of the tourism system, a very shocking Huahai landscape has been formed. At present, the main problem in the middle view of Huahai construction is that due to the lack of plant species and homogenization, the lack of characteristics, it is easy to be the same, so although at first glance, the landscape effect of Huahai is shocking, but it is easy to make tourists feel monotonous and tired.

Wang Xiaohua stressed: the construction of Huahai must pay attention to characteristics, differentiation, and refinement, consider the development trend in the next 5-15 years, and be cautious in investing in Huahai without a mature profit model.