Survival Challenge and Green opportunity of China's Seedling Industry under the New normal

For a long time, most nursery stock practitioners only focus on "what varieties to make money","what varieties are the best","what are the rapid varieties"..., and focus their attention on how to make profits quickly, resulting in a sharp decline in nursery stock sales, rising costs, highly saturated markets, widespread homogeneous competition, and serious waste of resources. Therefore, in Miao City under the new normal, many challenges and opportunities are almost ignored by practitioners. The author believes that only by clearly recognizing the relationship between the two can we better move forward in the industry.

challenges

At present, although China's nursery stock industry has begun to scale, technology, layout rationalization development, but the industry standard system is still not perfect, most of the nursery stock planting methods or tend to be traditional. Secondly, the whole nursery stock industry exposed outstanding problems such as opaque information, unequal prices, false prices, and dishonesty.

Moreover, the lack of attention to market forecasting, marketing channels and sales model analysis, resulting in excessive nursery stock; moreover, the nursery stock industry association system is not developed enough, did not play a role in the communication between producers and consumers, restricting the implementation of industry standardization process. In addition, there are many worries about the road of exploration and practice.

opportunities

In recent years, with the severity of smog, air quality problems have attracted people's attention again and again. On November 30, at the 21st UN Climate Change Conference held in Paris, President Xi Jinping stressed that all parties should show sincerity, strengthen confidence and make concerted efforts to promote the establishment of a fair and effective global response mechanism to climate change, achieve a higher level of global sustainable development and build international relations of win-win cooperation.

Since the 18th National Congress of the CPC, President Xi Jinping has delivered important speeches on green development, sustainable development and ecological environment protection on many occasions at home and abroad such as Singapore and Kazakhstan. It can be seen that resource conservation, pollution control and ecological protection have become important elements of green development.

In addition, in January this year, the Ministry of Environmental Protection completed the preparation of the "National Environmental Protection" 13th Five-Year Plan Basic Ideas ", initially proposed the" 13th Five-Year Plan "period environmental protection goals. In addition, three major action plans, namely, the Action Plan for the Prevention and Control of Air Pollution, the Action Plan for the Prevention and Control of Water Pollution and the Action Plan for the Prevention and Control of Soil Pollution, will be implemented in the same period to continuously improve environmental quality by region.

The key point is that environmental treatment, soil restoration and water pollution cannot be separated from good landscaping. For example, native tree species (Sophora japonica, Luanshu, Cinnamomum camphor, Sapium sebiferum, Lagerstroemia myrtle and Osmanthus fragrans) with good dust collection and haze resistance; Aquatic plants with strong pollution control and purification potential and capable of absorbing nitrogen, phosphorus and other pollutants; Economic tree species capable of preventing wind, fixing sand, preserving water and increasing fertilizer, all of which need strong support from nursery stock industry. It can be seen that seedlings as a sunrise industry have resources and potential for sustainable development, and there is a huge and unique development space in the protection of ecological environment, and there will be new breakthroughs in the green development path.

At the same time, the author reminds that in the face of the pressure of current market competition, it is necessary to think calmly, clearly recognize the status quo of the seedling industry, do not let the interests cover the original "green" of the seedlings, and use this color full of expectations to draw a blueprint for seedlings, and truly realize the green goals of industry environmental friendliness, resource conservation, ecological optimization and sustainable economic development.