Speeding up the Construction of Quality Traceability System for Agricultural Products in Agricultural Reclamation

The quality and safety of agricultural products is related to the health and safety of the people, the long-term economic development and social harmony and stability. As the backbone and representative of the state-owned agricultural economy and the national team to ensure the national food security and the effective supply of important agricultural products, land reclamation always takes ensuring the quality and safety of agricultural products as an important task of modern agricultural construction.

In 2002, Land Reclamation took the lead in the Green Food Action Plan to establish a traceability system for the quality and safety of agricultural products. After more than five years of pilot exploration, a working model and development path of agricultural product quality traceability system adapted to the agricultural production management system of land reclamation has been gradually formed. in 2008, the construction of agricultural product quality traceability system was formally carried out in national land reclamation enterprises. Up to now, the number of traceable enterprises has reached 342, covering 28 reclamation areas, with a traceable scale of 6.68 million mu, 74.57 million livestock and poultry products and 600000 mu of aquatic products. the scope covers grains, vegetables, fruits, tea, livestock and poultry meat, eggs, aquatic products, milk and other major agricultural products and agro-processing products such as wine. Traceable agricultural production totaled 2.3056 million tons in 2014. At the same time, the demonstration of land reclamation also led 81 local agricultural enterprises and farmers' professional cooperatives to establish a traceability system, which fully demonstrated the demonstration and driving effect of land reclamation on modern agriculture.

Land reclamation has always taken the protection of the quality and safety of agricultural products as the core task of the construction of traceability system. According to the traceability concept of production record, safety supervision, quality inspection and product identification, we integrate the resources of state-owned farms, competent departments and agricultural products quality inspection institutions, and organically integrate the key elements of quality and safety, such as agricultural production, quality management, product testing and product certification, and study and formulate a series of agricultural product quality traceability industry standards. We have developed and built an integrated traceability system from the collection of production files of enterprises, online supervision of management departments, spot checks of professional institutions, and consumer inquiry and knowledge, and formed an Internet-supported quality and safety guarantee system for agricultural products.

The practice of doing solid work, daring to take responsibility and being responsible for the land reclamation system has been recognized by all sectors of society and achieved a bumper harvest of both economic and social benefits.

From the point of view of quality and safety, under the management system of taking the household contract of workers as the basis and the overall planning of small farms as a whole, through the traceability system, the quality and safety awareness of front-line workers in production has been enhanced and the implementation of responsibilities has been strengthened. the quality and safety level of traceable agricultural products has been significantly improved.

From the market point of view, the origin of traceable agricultural products is clear, the responsibility is in place, the production files are complete, the quality is safe and reliable, and it has won the trust of consumer groups at all levels, resulting in a gratifying situation of prosperous production and marketing. Traceable Beijing Duck produced by Beijing Venus Duck Industry, as the only raw material supplier in Quanjude, has been identified as the designated supplier during the Olympic Games and APEC meetings. Shanghai Bright Food Group Essen brand cold fresh meat and Liaoning May 4th Farm Yueguang brand rice were selected as franchisees in the World Expo, the National Games and other large-scale activities. Jiangsu Suken Rice Industry Group started the construction of rice traceability system in 2008. after years of efforts, the traceability area increased from 50,000 mu to more than 600,000 mu, realizing the full coverage of rice industry quality traceability system in the whole reclamation area.

With the development of e-commerce of agricultural products, agricultural reclamation traceable agricultural products also perform well in the field of e-commerce. The Hetian jade jujube produced by Xinjiang Hotan Kunlun Mountain Jujube Industry Co., Ltd. implements one bag and one yard. High-quality products plus traceability management make the products quickly recognized by the market, with online sales exceeding 100 million yuan, becoming the leader of similar products. Heilongjiang Reclamation area pro-people sauerkraut, Liaoning May 4th Farm Rice, Guangxi Land Reclamation Yongxin Animal Husbandry Group Nanning Yongmu Food Co., Ltd., Xinjiang Shambhala Food Co., Ltd., Ningxia Nanliang Farm and other traceable products online popularity continues to improve, the number of online orders continues to reach a new level.

High-quality, safe and traceable agricultural products are the concentrated embodiment of the achievements of the construction of new modern agriculture with Chinese characteristics in land reclamation. The opinions of the CPC Central Committee and the State Council on further promoting the Reform and Development of Agricultural Reclamation clearly requires that as a demonstration area of agricultural modernization, agricultural reclamation should establish a traceability system of quality and safety of agricultural products from field to table.