Speed up the development of rural e-commerce and build a modern rural circulation network

Vice Premier Wang Yang investigated the development of e-commerce in the National Federation of supply and Marketing Cooperation in Beijing on the 15th. He stressed that speeding up the development of rural e-commerce is an inevitable choice for innovating business models and improving the rural modern market system, and an important starting point for changing the mode of agricultural development and adjusting the agricultural structure. It is necessary to actively cultivate and strengthen the main body of the rural e-commerce market, and speed up the development of a modern rural commodity circulation and service network that is online and offline, covering the whole process, comprehensive matching, safe, efficient, convenient and affordable.

Wang Yang inspected the "supply and marketing e-family" of the national agriculture-related e-commerce platform built by the Federation of supply and Marketing Cooperation. He stressed that supply and marketing cooperatives have long been rooted in rural areas, understand farmers, are familiar with the rural market, have a relatively complete organizational system and business service network, and have unique advantages in developing rural e-commerce. We must adhere to the fundamental purpose of serving agriculture, make full use of the e-commerce platform, promote the sale of agricultural products, promote the standardization of agricultural production and the improvement of the level of quality and safety, and promote the development of agricultural products processing, storage and agricultural socialized services. It is necessary to adhere to the principle of marketization, make good use of the existing organizational system and circulation system of supply and marketing cooperatives, speed up information transformation, strengthen the function of logistics distribution, and promote the formation of a modern circulation network with the integration of online and offline development. Relevant departments should improve support policies, strengthen infrastructure construction, encourage local and various market players to innovate rural e-commerce models, and promote e-commerce into comprehensive demonstration in rural areas, so as to provide a good market environment for the development of rural e-commerce.