Zibo Zhangdian: vegetable parity supermarket brings material benefits to the common people

[introduction to China vegetable Network] in recent years, the Price Bureau of Zhangdian District has learned to absorb the advanced experience of other places in building vegetable cheap supermarkets, planned reasonably and scientifically, and made use of the management advantages of chain supermarkets. Gradually explored the development and management model suitable for the development of vegetable parity supermarkets in this area. Up to now, there are 9 vegetable supermarkets in Zhangdian District, which make the people around enjoy the convenience and benefits brought by the price.

Vegetable parity supermarket vegetable price

At least 15% lower than the average market price

On December 31, 2015, the reporter came to Nanding store of Hejiafu supermarket. The cheap vegetable direct sales area was packed with citizens who were choosing vegetables, and the scene was unusually hot.

"it's the holidays. Come and buy some food. This cabbage is 0.39 yuan per jin and potatoes is 1.35 yuan per jin, not to mention compared with other supermarkets, it is much cheaper than the big collection of the first and sixth days of junior high school every month, and the dishes are fresh and we can trust the quality. " Sun Aixia, a 56-year-old resident of Sanitary Road, Nanding Town, Zhangdian District, told reporters with a smile while selecting vegetables.

The reporter learned that since December 2015, the number of haze days has increased, the light is insufficient and the temperature continues to drop, and the vegetable supply of many stores and supermarkets has been affected to a greater or lesser extent, but the existing nine vegetable supermarkets in Zhangdian District still ensure an adequate supply of a variety of affordable vegetables every day.

"cheap vegetable supermarkets independently select more than 15 kinds of 'home vegetables' every day and sell them to the people at a price of at least 15% less than the average price of the same kind of vegetables in the six major farmers' markets. before we can hang the sign of our affordable vegetables below." Sun Bogang, deputy director of the Price Bureau of Zhangdian District, said that each vegetable parity supermarket also specially set up "less than one area" to select no less than five vegetable varieties to be sold centrally in this area every day.

The construction of vegetable parity supermarket is the concrete embodiment of Zhangdian District's practice of the Party's mass line, stabilizing prices and serving the people since 2014, insisting on "government guidance and enterprise participation". Through the management advantages of Zibo Mall and Hejiafu chain supermarket, the development mode of vegetable cheap supermarket has been gradually explored.

In order to ensure the accuracy of vegetable price concessions in parity supermarkets, the Price Bureau of Zhangdian District has specially developed a "picking quotation management system". Every day, vegetable prices in major farmers' markets are reported centrally through mobile phone clients, and the staff conduct data audit. Automatically generate "price data statistical table", send it to the major supermarkets as a reference for affordable vegetable pricing.

"in order to be closer to the daily life of the masses, we adopt the idea of 'farmers' market stalls'. The price market includes Longfeng Garden and Lijingyuan Farmers' Market near the high-end living area. there are also bus guesthouses, Ruiyuan, Jinta and Fangjia farmers' markets near ordinary living areas, collecting a summary of the prices of 40 common vegetables every day to ensure that the prices collected are more representative and typical." Sun Bogang said.

Vegetables make a profit

Drive the growth of supermarket turnover

Speaking of the comparison before and after the construction of the vegetable parity supermarket, Xing Ye, manager of the Nanding store of the Hejiafu supermarket chain, said with a smile: "since the establishment of our vegetable parity supermarket in July last year, the average monthly vegetable sales have increased by more than 4000 kilograms compared with that before the construction." the average monthly profit on vegetable sales is about 10,000 yuan. However, this sign has brought popularity to the supermarket. While customers choose to buy affordable vegetables, they also drive the sales of other goods in the supermarket, and the overall turnover of the supermarket is 11% higher than before. Although the workload is a little more than before, but this kind of sales performance, we also work vigorously. "

"the establishment of vegetable parity supermarket has not only brought economic benefits, but also brought good social benefits." Sun Bogang said frankly that since the construction of the vegetable parity supermarket, it has made a cumulative profit of more than 3.5 million yuan to the masses, allowing residents to enjoy real benefits. It will also play its role as a "weather vane" to stabilize prices under the environment of market economy, and play a positive guiding role in vegetable prices. "in the next step, we will continue to strengthen guidance and supervision over the construction of parity supermarkets, publish the address, operating variety and price information of parity supermarkets in a timely manner, and take the initiative to accept social supervision to benefit more ordinary people."

The reporter learned that the price bureau of Zhangdian District also planned the layout, setting up vegetable parity supermarkets in different areas such as Zhangdian City, the junction of urban and rural areas, and villages and towns, in order to maximize supermarket coverage and facilitate the service of the masses on a larger scale. The reporter saw from the list provided by the Price Bureau of Zhangdian District that 9 vegetable parity supermarkets were Ma Zhuang Dian, Nanding Dian, Xi er Lu Dian, Hutian Dian, Kai Rui Bi Yuan Dian, Communist Youth League Road Store, Zibo Mall supermarket head Store, Renmin Road Store, Dongcheng Huafu Store, covering both urban and rural areas of Zhangdian. At the same time, the price department has also set up a remote monitoring system in the supermarket to implement "daily supervision, monthly statistics, and quarterly assessment" on the daily operation of the inexpensive supermarket, so as to ensure regular supervision and management.

"Agricultural super docking, direct mining of producing area"

To ensure the quality and low price of vegetables, in order to ensure the quality and low price of vegetables, vegetable parity supermarkets vigorously carry out the business model of 'agricultural super docking, direct production area', and constantly improve the circulation system of agricultural products. " Sun Bogang introduced.

Hejiafu supermarket has established a professional cooperative association of agricultural products and three farmers' professional cooperatives to integrate the fresh commodity resources of the surrounding districts and counties to realize the docking of production and marketing, while Zibo Commercial Building has taken the lead in establishing the "Zibo City Organic Food Association". Organic food website has been established, 28 leading agricultural enterprises and farmers' professional cooperatives have joined, and 18000 farmers have joined the association.

"in order to allow more citizens to enjoy practical benefits and eat cabbage, we have added a 'things around the people' section in the community LED to timely release to the public information on discounts in major shopping malls and cheap and special dishes in vegetable supermarkets, so as to facilitate citizens to purchase goods, and increase the coverage of price information broadcast time, especially when there is a large flow of people in the commuter community, focus on broadcasting price information in each major market." Sun Bogang introduced.

At the same time, in order to further broaden the channels for the release of price information, the Price Bureau of Zhangdian District opened a "people's livelihood Price" column in Zibo Information Port and implemented the "Zhangdian Market Price" mobile phone client. a new "Real-time Price" column has been opened in Zhangdian Mobile News, allowing citizens to inquire about commodity price information in major markets in our region at any time through the Internet and smart phones, thus expanding the audience coverage of price information. According to statistics, in 2015, the Price Bureau of Zhangdian District provided various price inquiry services to the public more than 26000 times.

12358 the price complaint hotline is on duty, with the voice of the masses as the first signal, the interests of the masses as the first requirement, the satisfaction of the masses as the first standard, respond to complaints, respond to results, and handle all kinds of price complaints in a timely and proper manner. So far, it has accepted more than 190 cases of price complaints and complaints about letters and visits, involving prices and fees such as property, parking, water and electricity, education, medical care, and administrative fees, and refunded more than 63000 yuan to the complainants, with a complaint response rate of 100 percent.

"the purpose of affordable vegetable supermarkets is to bring convenience and benefits to the people around us. We will continue to step up construction efforts, strengthen the regular management of vegetable supermarkets at affordable prices, expand the popularity of government price measures to benefit the people, and do good things well. let more people enjoy real benefits." Sun Bogang said.