Top Ten keywords of China Fertilizer Industry in 2015

This year, the situation is a little complicated.

Where is the wind blowing in the industry? How long will the wind last?

Take the uncertain pulse of the market, the unclear trend of stocks, the preferential policies that cannot be kept, the era of small profits that cannot be driven away, the inexplicable capital market, and the new forms of business that are unclear. Confused, difficult mood in this year transpiration.

This year, it is very simple.

The future is unpredictable, just try to be the best you can be.

Open the e-commerce model, constantly push the pace, adjust the product structure, frequent cooperation between enterprises, from cross-border to boundless, set foot in the whole industry chain, open the international vision …... The vitality of persistence and transformation is sublimated in this year.

A strong wind can blow a blank piece of paper, but it cannot blow away a butterfly, for the strength of life lies in disobedience. The progress of the agricultural material industry is also due to disobedience to the market format.

In 2015, the keywords we give are: e-commerce (Internet +), capital, zero growth, cancellation of preferential policies, competition and cooperation, international vision, supporting facilities, whole industry chain, structural adjustment, scan.

The market changes in 2015 are condensed in key words.

TOP1: e-commerce

Attention: Internet +, agricultural materials e-commerce, double 11

No other year has such a bright flag, this year's big hot, in addition to e-commerce or e-commerce. There are not only land pushes throughout the country, but also agricultural products in the "double 11" e-commerce storm that swept the country.

So, please forgive me for putting "e-commerce" on the first keyword.

In fact, in January, e-commerce was just eager to try, and after May, manufacturers and merchants were in full swing to plan the great cause, carrying out a vigorous "circle of business" movement and "stand" action.

If the stars shine in the Xinghe of agricultural e-commerce, there are those who build their own platforms (Agricultural Merchants No. 1, Farm, farmland Circle, Nongyi Network, etc.), those who join mature e-commerce platforms (Taobao, JD.com) (Xin Yangfeng, Xinlianxin, Hongsifang, six Kingdoms, etc.), information service-oriented (agricultural doctor, agricultural butler, harvest state, etc.), big data (Shenzhen Batian) There are two-way circulation (Nonghui.com), and there are public organizers (plant society). this is not the only one. There is no pattern good or bad, only action or not.

If you have confidence in your original network and market influence, you will choose to build it yourself; if you let professional people do it, you will choose to join. No matter self-building or joining, it is inseparable from the strong ground push, and the early market cultivation may not be a temporary success.

The double 11 transaction volume of Agricultural Merchants No. 1 exceeded 10 million.

According to the announcement of Xinlianxin Chemical Fertilizer, Xinlianxin set a record daily turnover of 4.43 million yuan, with a total sales of 2973 tons, during the Taobao Singles' Day event in 2015, Caihua News reported.

…… ……

The numbers are good, but what I see is the hardship of the early push.

Agricultural businessman No. 1 said, "you can only see the popularity of online sales, but in fact, offline ground push work is the magic weapon for us to win."

In order to make farmers more convenient and save money, and reduce the profits of intermediate links, enterprises have opened up the e-commerce model. Set meal, order, purchasing agent is the means for many enterprises to operate e-commerce. Although the land push is very hard, although the acceptance of farmers is still not high, although the road ahead is very difficult, but they move forward resolutely.

What if someone is bad-mouthing? What if there is no suitable pattern and path now? Life without dancing is a disappointment to time. This year, most enterprises have lived up to it.

However, a piece of news from Australia in November also sounded a wake-up call: AGSURE, the last agrochemical e-commerce company in Australia, announced that it would return its business to EDLERS's traditional sales system. In the past, the operation of all brands under e-commerce was suspended. At this point, Australian agrochemical e-commerce has been wiped out.

It is important to find the right model, improve it, and continue to do so.

TOP2: capital

Focus on: capital, finance, stocks

Capital is the key word at all times, but this year seems to be particularly important. With the prosperity of the agricultural material industry and the surrounding ecological industrial chain, the nerves of the capital market have also been stirred up again and again.

Foreign capital keeps a close eye on the movements of the fertilizer market, waiting for an opportunity to place bets; industry leaders are looking for new projects in order to pry the capital market; new ecological enterprises aim at the new third board, looking forward to making up for the shortcomings of capital; dealers open their mouths to play with capital, trying to break through local restrictions and seek development.

Examine the capital flow of the fertilizer market, as if the speed, quantity and quality of capital inflow this year are unprecedented. Foreign capital is no longer a simple speculative capital injection, acquisition, but began to participate in it.

In July, China Agricultural Industry Development Fund Co., Ltd., Dongfu Hotong (Tianjin) Equity Investment Fund Partnership (Limited Partnership), Modern seed Development Fund Co., Ltd., Jiangsu Gufeng Agricultural Investment Fund (Limited Partnership), Beijing Jingfeng Xin Niurun Ying Equity Investment Fund (Limited Partnership) jointly invested 1.2 billion yuan with Kim Jong Da to build "Agricultural Merchants No.1" agricultural e-commerce.

Beijing Cailutong Network Technology Co., Ltd. (hereinafter referred to as "Cai Lutong"), the first P2P platform underwritten by an insurance company, and Lenovo Holdings Beijing Tianchen Cloud Farm Co., Ltd. (hereinafter referred to as "Cloud Farm) held a strategic signing ceremony to announce joint cooperation to create a new Internet ecological pattern of" Internet + Agriculture ".

Although the above capital all refers to 10 trillion-level agricultural Internet opportunities, under the great temptation of all kinds of Yinghao to join the fight, agricultural e-commerce may still lack suitable ways and methods. In addition to "good projects can raise funds," it is still early to make a profit. there's still a long way to go.

And enterprises in the industry that aspire to become big are also trying to seek the support of the capital market to make up for the shortage of funds. On behalf of the enterprise Diyi Ecology and Beijing Aojia Ecology, the new fertilizer rang the listing bell in the hall of the National small and medium-sized Enterprises share transfer Center on July 2 and October 27, respectively.

For listed companies, listing can not only magnify the brand effect of products, promote more standardized management and expand corporate financing channels, but also win the recognition of more peers and local governments. The feast of entering the market brings not only those on the surface, but also more to the industry and enterprises.

TOP3: zero growth

Concern: zero growth, accurate fertilization, improve utilization rate

The problems such as overcapacity, homogenization, disorderly competition, low fertilizer utilization rate, unbalanced soil nutrition and unreasonable product structure perplexed the healthy and sustainable development of the industry. The "zero growth" plan introduced under such circumstances is, of course, another hot spot this year.

"Zero growth" puts forward higher requirements for the agricultural material industry.

In January this year, an action plan for zero growth in the use of chemical fertilizers and pesticides was introduced. The Ministry of Agriculture stressed that in terms of chemical fertilizers, it is necessary to vigorously promote soil testing and formula fertilization, mechanized fertilization, and the application of organic fertilizers, and vigorously support new operators and the development of appropriate scale operation. In the field of pesticides, it is necessary to gradually eliminate highly toxic and highly toxic pesticides and vigorously promote unified prevention and control and professional services. It is necessary to strengthen communication and coordination and actively strive for policies on finance, insurance, and taxation, so as to create conditions for zero growth in the use of chemical fertilizers and pesticides.

At first glance, zero growth is frightening: what about so many new production capacity? Only after knowing that zero growth is certainly not a devastating blow to chemical fertilizer, but a new opportunity is brewing.

Zero fertilizer growth is a big challenge for the whole chemical fertilizer industry, and the competition will be more fierce in the future. If traditional fertilizers do not reform and innovate in product technology and service mode, they may face elimination. Based on the premise of effective guarantee of grain output and quality, the Ministry of Agriculture proposed zero fertilizer growth, which is a good thing worth advocating for chemical fertilizer enterprises.

In fact, fertilizer has always been not the culprit of soil problems, unscientific fertilization methods and methods are. It has become a consensus in the industry to pay attention to soil health, fertilization methods and crop nutrition. Many enterprises say that only by taking the road of quality instead of quantity development, can we really achieve the goal of reducing fertilizer consumption and ensure the quality of soil and cultivated land.

Many experts also give the realization path of zero growth plan: refinement, adjustment, reform and replacement. Promote accurate fertilization, adjust the use structure of chemical fertilizers, optimize the ratio of nitrogen, phosphorus and potassium, promote the coordination of a large number of elements and medium and trace elements, meet the needs of modern agricultural development, guide the optimization and upgrading of fertilizer products, and vigorously promote new fertilizers with high efficiency; improve fertilization methods; replace chemical fertilizers with organic fertilizers.

A series of changes brought about by "zero growth" are on the way. what enterprises need to do is how to adjust their structure and keep up with the trend. In fact, many enterprises I know have been working hard for the future of new fertilizers with healthy soil and high efficiency. For these enterprises, "zero growth" gives them hope to see the rainbow of tomorrow.

TOP4: cancellation of preferential policies

Attention: increase in freight rates, reduction in grain prices, increase in value-added tax, integration of natural gas prices, reduction in costs

The cancellation of a series of preferential policies this year is like the first snow this winter, and the unexpected cold not only freezes farmers' enthusiasm for planting, but also freezes the original pace of manufacturers.

On January 29, the National Development and Reform Commission issued the Circular on adjusting Railway Freight prices and further improving the Price formation Mechanism, deciding to appropriately adjust railway freight prices and establish a floating mechanism.

Since April 1, the price of natural gas in China has been officially merged.

Starting from September 1, VAT will be levied at a unified rate of 13% on chemical fertilizers sold and imported by taxpayers, and the original VAT exemption and the policy of levying first and then returning will be suspended accordingly.

At the end of September, the purchase price of corn temporary storage was determined to be lowered.

A series of adjustments are to make the market transition from a "policy city" to a "market city", prompting enterprises to upgrade and adjust the industrial structure.

In fact, everyone has expectations for the cancellation of preferential policies: high railway freight rates, I can localize the strategy, use motor transport, water transport, to increase the added value of products; natural gas prices are on track, adjustment is a major trend, but it may not be that angry enterprises no longer have an advantage; value-added tax has a greater impact on potash fertilizer enterprises, while for compound fertilizer enterprises, it means that it will further accelerate the transformation and upgrading. Increase scientific and technological research and development, improve industrial technical level and production efficiency, reduce production costs; increase the development of new fertilizer products, improve fertilizer utilization efficiency, and reduce farmers' use costs.

However, grain prices are slightly different, enterprises can control their own product structure, enterprise layout and price, but can not adjust the price of grain purchase.

Feng Weidong, a famous marketing expert, believes that the impact of the reduction in grain prices on agricultural materials will be reflected in the adjustment of the planting structure; the increase in the purchase batches of agricultural products, the postponement of time; the intensification of competition, the advance of sales, and the promotion war; and the accelerated decline in enthusiasm for farming, which is conducive to the rapid formation of large households and the reduction of costs.

Many people in the industry have pointed out that low prices of agricultural products may become a new normal, and fertilizer companies must actively face this new change.

Jiang Wenzhu, general manager of Qingshang Chemical (Foshan) Co., Ltd., said, "when the purchase price of grain is reduced, the enthusiasm of farmers to use fertilizer will be affected, and then the input will be reduced, which will soon be reflected in the enterprises."

Xie Yongjun, chairman of Shikefeng Chemical Co., Ltd., pointed out that what enterprises need to do now is to reduce fertilizer costs and adapt to the market. The reduction in the prices of agricultural products and the cancellation of preferential policies for chemical fertilizers are a general trend, and it is impossible to last only by relying on the guarantee of national policies. Why can farmers in the United States and Europe survive? the first is to plant on a large scale, and the second is to guide farmers to apply fertilizer scientifically and reduce the cost of farming.

TOP5: competition and cooperation

Concern: strong cooperation, cross-border, resource integration

The change between enterprises in the industry from competition to cooperation, and between industries from cross-border to boundless, seems to be in an instant.

The uncertain market and the complex and changeable business environment make it difficult for a single enterprise to cope with the fierce competition on its own, and the thinking mode of fighting alone and fighting to the death can not meet the needs of modern competition. More and more enterprises begin to establish a new concept of both competition and cooperation. Through the marriage of capital or technology or channels among enterprises, the grafting and extension of industrial territory can be realized. The pulse of resource integration is also increasingly clear.

Since last year, cooperation and mergers and acquisitions have sprouted among enterprises, and cross-border has become the norm. With the intensification of competition and the upgrading of technology and marketing means, should enterprises focus on the same industry or cross-border?

In martial arts novels, there are no permanent friends and no permanent enemies. The same is true in agricultural materials, there is not much resentment between enterprises. Therefore, on the current table of the industry event, as long as it is conducive to development, enterprises tend to cooperate more. With the opening of the platform of Agricultural Merchants No. 1, many domestic and foreign champion brands-Sinochem, China seed, Jin Coal, Wengfu, Luxi, Guanfeng seed Industry and Israel Rivoles, American borax and other well-known agricultural enterprises at home and abroad.

Heart to Heart and the world chemical giant BASF work together to cooperate on the product (LIMUS), currently in the product process production and field test problems, contract formulation, brand positioning and in-depth cooperation in the later stage.

If we say that fertilizers and pesticides basically belong to the cooperation of similar products, we can promote cooperation in optimizing channels and products, and solve the optimal combination of products. In that case, the cooperation between Kim Jong-da and drip irrigation equipment companies, as well as Shenzhen Batian and drone companies, opened up an alliance of cooperation at the agrochemical service level.

If the cooperation between Anhui six countries and Dunhuang seed industry is limited to fertilizer enterprises actively and seed industry cooperation, then the establishment of the first large-scale rice planting cooperative association in China is the great integration of the whole industry.

In addition to the cooperation among domestic enterprises, as well as the cooperation between foreign enterprises and domestic enterprises, the international community is not quite calm, and the cooperation between multinational corporations is also being strengthened. Multinational seed giant Syngenta is in discussions with DuPont to merge DuPont's agricultural division, according to people familiar with the matter quoted by the Wall Street Journal. There are also reports that DuPont and Dow's agricultural departments will also be merged.

In the new marketing environment, is it really a cross-border ability to be boundless? We can no longer distinguish the boundaries of the industry, and the gap between agricultural machinery, fertilizers, pesticides and seeds has long been crossed into a smooth road.

TOP6: adjust the structure

Focus on: new products, new marketing

The industry is not calm this year. In addition to the requirement of zero growth, there are also restrictions such as falling grain prices, increasing value-added tax and canceling preferential policies. In this case, it is imperative for enterprises to adjust their structure.

Therefore, the word "tune structure" can be ranked among the top ten keywords.

Xiu Xuefeng, executive vice chairman of China Phosphate and compound Fertilizer Industry Association, expects that there will be corresponding solutions in the industry. It also points out the way forward for the industry: from quantity to quality, that is, "weight loss". Improve fertilizer use efficiency and change to diversification and multi-direction.

Structure adjustment is divided into two aspects: product and marketing.

Let's start with the product. When it comes to product structure, everyone will say that at present, there are both advanced and backward production capacity, a large number of repeated construction of low-end industries, gaps in middle and high-end industries, structural overcapacity, and so on. So here I don't talk about what the world is like, just how enterprises transform the world.

This year, many enterprises are adjusting their structure, and a large number of chemical fertilizer production enterprises are stepping up the development of new fertilizer products and realizing the reduction and efficiency of chemical fertilizer through technical and physical and chemical means. Looking around the special exhibition area of phosphorus and compound fertilizer exhibition, there are almost no enterprises without new products: water-soluble fertilizer and humic acid have become the highlights of this year.

Kim Jong-da's water-soluble fertilizer, Luxi and Jin Kai liquid fertilizer, Shi Kefeng's liquid fertilizer dispensing machine, and so on are all eye-catching; Stanley's fourth element, Guizhou Kailin, win-win ecological fertilizer, Wengfu has launched four series of nine new fertilizer products; humic acid products represented by enterprises such as Beijing Aojia Ecology and Quanlin Jiayou accounted for half of the exhibition.

Liu Yucai, general manager of Luxi Chemical Fertilizer Industry Group, said that the purpose of doing a special exhibition of liquid fertilizer this year is to expand liquid fertilizer, and the development of liquid fertilizer coincides with the national policy. Within 300km around Liaocheng, with Liaocheng as the center, it is planned to achieve 1000 fertilizer stations next year.

In the view of Xie Yongjun, chairman of Shikefeng Chemical Co., Ltd., the adjustment of the structure will bring greater benefits to everyone. New fertilizers are in line with the national standards, and enterprises will all benefit. Shi Kefeng launched new technology-based products this year. Microbial fertilizer, liquid fertilizer and stable fertilizer are all cost-effective.

Even Qingshang Chemical, a Taiwan-funded enterprise that has been dominated by traditional potassium sulfate, has started a new product process. Jiang Wenzhu, general manager of Qingshang Chemical (Foshan) Co., Ltd., said that they have made some adjustments in the product structure this year. In view of the fact that the southern market attaches more importance to the water solubility of fertilizers, Qingshang Chemical (Kaifeng) has added all-water-soluble potassium sulfate and new potassium sulfate of plant polysaccharides.

In addition to the product adjustment water contact membrane controlled release urea as an example, the marketing system has also been adjusted. Jia Xinchao, general manager of the Marketing Center of Henan Xinlianxin Chemical Fertilizer Co., Ltd., told the reporter that in August, the two marketing systems of Xinlianxin-- urea and compound fertilizer-- were integrated into one marketing system, concentrating excellent and limited resources to promote efficient urea and compound fertilizer.

TOP7: supporting facilities

Concern: agricultural machinery, integration of water and fertilizer, drones, social services

Supporting facilities, indomitable is one of the key words, because it coruscated out of the youth this year is unstoppable.

Whether it is the integration of water and fertilizer, drones, or other social services, are hot this year. It seems that it is not so easy to sell products in order to sell products alone, especially it is difficult to push the new, and it is difficult to rise to the sky without supporting services.

In the promotion of water-soluble fertilizer, Kim Jong-da chose the path of "joint development and building an integrated ecological chain of water and fertilizer". Kim Jong-da has successively signed contracts with Israel Rivoles, China's Xinjiang Tianye, Inner Mongolia Muhe, Shanghai Huawei and other drip irrigation companies, which will be based on the integration of resources, technology and services of all parties. jointly committed to the promotion of advanced drip irrigation equipment and the integration of water and fertilizer.

The heat of the integration of water and fertilizer, just look at the phosphate compound fertilizer will know. A new face has appeared in the booth of this year's phosphorus and compound Fertilizer Fair-Netfield, which is not only the inventor of drip irrigation technology, but also the largest modern agricultural systems company in the world. in the face of China's water-soluble fertilizer, liquid fertilizer craze, it is impossible not to be moved. Xiao Yongfei, manager of Netflim Shaanxi region, said that there are two reasons for the company's rapid development in China this year: increasing promotion, paying more attention to the Chinese market, and grasping China's policy dividend.

In addition to supporting equipment, such as drip irrigation equipment, fertilizer seeder and other agricultural machinery equipment, UAV is also a hot spot.

"Flying prevention" is also a hot word in the plant protection industry. In the face of hundreds of billions of plant protection market, as the main force of the drone industry, Dajiang, Wuxi Hanhe Aviation, Anyang Quanfeng Aviation Plant Protection, Jifei Agriculture, Tiantu and so on have all started their own operations. Even dealers began to have their own flight defense teams.

Batian's cooperation with drones aims at the layout of the "brand planting service platform" strategy. Shenzhen Batian announced on the evening of May 12 that it would hold hands with Shenzhen DJI Innovations Technology Co., Ltd. (DJI) to expand the application of drones. According to the agreement, based on ecological agriculture and intelligent agriculture, the two sides will explore the establishment of an "agricultural UAV application service system". Its applications include, but are not limited to: spray sowing operations of basic agricultural materials (pesticides, chemical fertilizers, nutrient solutions, provenances, etc.); meteorological, soil, disasters, diseases and insect pests, agricultural products traceability and other agricultural information collection and monitoring, field management and other planting management system Supporting UAV agricultural operation management training system and UAV financial leasing service.

No matter what the form is, the ultimate direction of the enterprise is social service, as long as the service is done, the strategic layout and promotion can be achieved. Therefore, as the vanguard of social service-supporting facilities, after a year of market training, it is sufficient to become a key word.

TOP8: the whole industry chain

Focus on: crop solution, whole industry chain

Traditional agricultural ecology has been replaced, traditional marketing has failed, mobile Internet, the combination of large households and traditional agricultural materials, in the new field to create a new ecology-the whole industry chain.

Science and technology change agriculture, we let change happen!

In 2015, our magazine launched a series of "whole-process crop Solutions Summit Forum". From summer corn in the Central Plains to apples in Shaanxi, from potatoes in Inner Mongolia to rice in Lianghu and then to oranges in Guangxi. Under our promotion, the whole crop solution targeting crops has sparked a fire all over the country.

During this period, Stanley participated in almost all of these meetings, and it had something to do with the positioning of the enterprise.

On the evening of February 2, Stanley Chemical Fertilizer Co., Ltd. announced that it planned to invest 500 million yuan to set up Stanley Agricultural Service Co., Ltd., a wholly-owned subsidiary, to provide comprehensive agricultural solutions including seeds, chemical fertilizers, pesticides, agricultural technologies and services, agricultural machinery, etc., for large growers, agricultural cooperatives, family farms, etc., through foreign investment, joint ventures and other means. At the same time, we will carry out grain collection and storage, grain processing and sales and other businesses.

This is not alone. Jinfeng Commune, formed by Kim Jong Da Group, Juye Xiangrui Biology and Chaoyang Agricultural Machinery Professional Cooperative, and the first large-scale rice planting cooperative in China, initiated by 18 leading enterprises in the chemical fertilizer, pesticide, seed, agricultural machinery, and rice industry, and so on, have all taken the steps of the whole industry chain. In fact, the win-win group also does agricultural products, but at present the companies under the group are more subdivided, fertilizer and agricultural products are divided into two separate plates.

What the enterprise has done is magnificent and magnificent, but what is more approachable and easier to do is probably the regional predator-the big dealer. Many dealers test the waters of the whole industry chain, and most of them only focus on one product. What everyone is familiar with are: he Jinbiao, the strong standard of rice production in Northeast China, Fujian Kunsheng Agricultural Development Co., Ltd., Taizhou Agricultural material Tao Weikang, which specializes in watermelons, and Zhao Jie, the Shaanxi potassium-rich agricultural material who is at the helm of "no two fruits".

When the reporter asked why to do the whole industrial chain, Yang Chunhua, general manager of Langfang Green Park, which does the whole industrial chain of wheat, said that the competition for agricultural materials is very fierce now, and she feels that doing the whole industrial chain gives her dignity and value.

Yang Chunhua uses agricultural marketing 4.0 to describe agricultural marketing, which I think is very appropriate: the 1.0 era of agricultural marketing mainly lies in products, no one has me; the 2.0 era of agricultural marketing focuses on channels, dealers, people have the best; the 3.0 era of agricultural marketing, pay attention to large-scale planting, you are superior and cheap; the 4.0 era of agricultural marketing, it is necessary to explore the value of the industrial chain.

TOP9: international Vision

Focus on: internationalization, entering the international market

It's not that I don't understand, but that the world is changing too fast. When many enterprises are still in the domestic layout, occupies a place, some enterprises began the international journey. International vision is definitely a bright color this year.

To actively expand our horizons and learn from the advanced experience of other countries is what many enterprises are doing. Just as the magazine "Industry value Transmitter" has always advocated, go out and bring in. Actively lead the industry to the world, learn fine, efficient agriculture.

There is frequent cooperation between domestic and foreign enterprises: Xin Lianxin and BASF frequently exchange visits, Shenzhen Batian and South Korea Xijie are also cooperating, Kim Jong Da holds hands with Israel Livnat, Yun Tianhua and Israel Chemical work hand in hand.

High-end and internationalization are the labels that enterprises should put on: in order to set up an international business department and even recruit staff from all over the world, handsome blond men and beautiful women have become a scenery of the enterprise; during the National Day on October 1-2, Stanley compound fertilizer was brilliantly unveiled in Times Square in New York, showing the power of the Stanley brand to the world.

On the road of pursuing high quality, the pace of the two enterprises is so fast that people in the industry have to give their knees.

In addition to the level of cooperation, both Kim Jong-da and Stanley have expanded to extend the territory of their companies abroad:

On the morning of October 8, local time in Los Angeles, the North American office of Kim Jong Dah Group was officially established.

Stanley directly set up a wholly-owned subsidiary in the United States. Stanley Chemical Fertilizer Co., Ltd. (hereinafter referred to as "the Company") considered and passed the "Bill on the Establishment of a wholly-owned subsidiary in the United States" at the 18th meeting of the third session of the Board of Directors held on October 29, 2015. The company decided to set up a wholly-owned subsidiary in the United States with its own capital of US $100000 as a contact window between the company and North America to expand its business in the North American market.

"the pace of our progress will lead to changes in world agriculture. "whether it is an office or a subsidiary, it is a window outside the enterprise and will play a role in promoting the process of enterprise internationalization. It also provides a case for reference for the internationalization of other enterprises in the industry. It is believed that entering the international market in the future will also become the new normal in the industry.

TOP10: scan it

Attention: red packet, self-media, QR code

Believe me, when it comes to scanning, there is no one who doesn't know what it is. Therefore, I used this keyword "scan" to see the changes in the industry.

Suddenly, like a spring breeze blowing overnight, thousands of Wechat accounts were opened. Public accounts, Subscription account, service numbers and so on are suddenly everywhere. There is no enterprise without WeChat account, and no individual without WeChat account.

In the era of new media, there should be new ways of communication. In the past, the practice of exchanging business cards was all "dog belt". With the rise of agricultural e-commerce and new means of communication, the scope of scanning code is getting wider and wider.

At the exhibition, there is no more "Please give me business card" cue board, but put a big QR code, scan it and win the prize. If it is said that last year is still rare code scan, this year is no code scan exhibition. In the phosphate and compound fertilizer will turn around, the reporter has newly followed dozens of WeChat accounts.

Kim Jong-da, Xin Yangfeng and Nonghui.com stood in a long queue, and the participants were all in order to scan the code to win the prize. For participants, it's just casual (pay more attention to an object you want to pay attention to), but for enterprises, it attracts real traffic (nearly a thousand fans a day).

When you meet, you don't have to exchange business cards with each other, scan your phone directly and pay more attention to it. Usually have a little interaction, like, comment on each other, and the intimacy soars. Although some people say that browsing Wechat and clicking on likes can only mean "I have read it", people still like the pleasure of reading chapters and giving directions.

Scanning the code will not only win attention, but also win red packets.

This year's red envelopes from the Spring Festival wind, poke, shake, grab red envelopes so that everyone has a lot of fun. Pay attention to several new groups, if you want to be sticky, if you want to be forwarded, you can send out a few red packets for everyone to rob.

A lot of things look very lively, but they seem to be very clumsy, but everyone is still scrambling to do it. Why? Because in the big era, it is difficult for us to stay out of it. There will not really be a falling dome like the American TV series "under the Dome" that covers the sky and separates you and me from the outside world, not to mention that even if there is a Peach Blossom Garden under the dome, it can not stop the desire of the heart to the outside world.