Why do I need to upgrade Aksu Sugar Heart Apple?

The convenience of the Internet shortens the distance between people and things, and the rapid development of online fresh e-commerce makes some delicacies that can only be seen from afar but not tasted from a distance in the past can come into everyone's life. In recent years, there has been an upsurge of exploring delicious food in various places, first hairy crabs, then Chu orange, willow peaches, and Pan apples. recently, Xinjiang Aksu sugar heart apples have become popular in the market.

Speaking of this Aksu sugar heart apple, it is indeed delicious, but it is not just this year that has attracted attention. It has been the fifth year since I bought the net to do this project in COFCO, but it is true that Aksu Apple has become more popular this year than in previous years. The fruits in Xinjiang are very delicious, such as grapes from Turpan and fragrant pears from Korla. Aksu sugar heart apples are produced in Aksu City on the upper reaches of the Tarim River in the northwest of Taklimakan. There are some orchard farms in this town. I buy the net every year from Aksu Hongqipo farm for direct production, through the e-commerce platform to continuously supply the mainland market demand.

This year is the fifth year that I buy net to do Aksu sugar heart apple project. in the hot market, I have made an upgrade in terms of products, and officially named Aksu Apple Anzi Aksu Apple. Anjie is a brand of fresh fruits and vegetables from our website, which implements strict 5S selection standards in five aspects, such as origin, picking, size, taste and freshness.

The apple still comes from Hongqipo Farm, but the standard of apple selection is higher. First of all, pay attention to the origin and scarcity, that is to say, the product is not everywhere, only a limited number of products are produced in one region. The environment around the farm, the quality of air and water, the planting scale of the farm itself, and the best time for picking taste are also clearly defined in the extraction system. Do not sell anti-quarter products, do not sell in the last quarter of the product, only sell in the stable period of product quality, and extend the sales cycle by pre-sale.

This year I buy net to Aksu Apple product upgrade, the main focus is in product planting, picking, sorting, fruit shape, transportation and other important links to further improve the standard, carefully selected, the introduction of the latest sorting machine to ensure that the fruit diameter in the 80mm above, the selected apple uniform size, round appearance, more standardized, and replaced a new packing box, printed with "this is an era of face-watching and heart-watching".

Aksu sugar heart apples, known as fruit queens in Xinjiang, are planted in sandy soil at high elevations with unpolluted water sources melted by glaciers. They are picked after October 25 every year after two frosts. This kind of apple has sugar accumulation in the core, so it is called sugar core apple. At present, there are many Aksu apples impersonated by Shaanxi apples on the market, first of all, they are of different sizes, secondly, there are only a small amount of sugar hearts in a box of apples, and almost all the apples really produced in Aksu have sugar hearts, which is the most basic identification standard.

Perhaps it is because Aksu Apple is of high value, so counterfeiting can gain more profit margins. When the small supermarket can be filled with boxes of Aksu apples, it is very problematic, because the production of Aksu apples is limited and can not guarantee that much supply. The reason why I bought the net to upgrade Aksu Apple's products and brands this year is to protect the Aksu Apple brand in the face of repeated market chaos.

Aksu sugar heart apples shipped from my buying network are uniform and round in appearance, and there will be no discrepancies in size, because all of them are carefully selected. A wandering apple, this slogan is very appropriate from connotation to denotation. Aksu Apple is characterized by sugar heart. on the other hand, I should use this sentence to express my intention in apple quality control. The two meanings are intertwined and interesting.

Anzi Aksu Sugar Heart Apple is going to follow a precision marketing model this year, inviting unexpected animals Yi Xiaoxing and Liu Xunzi Mo to do online interaction for the brand and design customized cards. and join hands with food self-media people to spread on Weibo and other social networks. From the point of view of my marketing thinking, they want to target Aksu Apple to a certain kind of accurate people who have a high income, pay attention to the quality of life and maintain the spirit of seeking good things.

Is the product and brand upgrade of Aksu Apple just to sell a few more apples? The answer is no, they want to protect the market and continue to do so. Hairy crab, which suddenly became popular on the Internet a few years ago, is a failure in the field of fresh food. Everyone is making this product, eager for quick success and quick profit, fake goods and inferior quality are popular, and all parties lack brand protection for this product, so the market is rotten quickly, and the demand shrinks so rapidly that in the end, no one can do it.

Aksu Apple can no longer follow in the footsteps of hairy crabs, so there must be a sense of brand protection in it. Raise the standard of the real goods, in sharp contrast with the fake ones, so that you can see at a glance whether you are buying a real Aksu Sugar Heart Apple. It is the real purpose of this time that I buy products and brand upgrades. Only in this way can I protect this market. And I Buy, who has been working on Aksu Apple for five years, can also work on this project year after year. Fundamentally speaking, this is a style with a long-term perspective, and those business practices that pursue short-term interests naturally cannot be compared with them.